Tangerine Online Reputation Management

Tangerine Online Reputation Management

Where digital experiences take your businesses to the next level.

The Most Trusted Company to Watch Out for in 2024

As a remarkable addition to the success stories mentioned here, we couldn’t help but introduce Tangerine Online Reputation Management which is a renowned brand and reputation management venture. At present, it is at the forefront of digital communication and marketing solutions. The company is highly passionate about empowering brands, businesses, and individuals with the tools necessary to create, manage, and uphold their online reputations.

The focus of the company is on supplying seamless one-stop solutions. Without any doubt, the brand is making significant strides in the industry as a dynamic digital marketing agency, shaping the future of brand management and online presence strategies. In chats with Kajal who is the founding head of the organization, our team explored various aspects of the business venture that had never been unveiled before. Let’s dive into her success narrative:

The story of origin

Kajal is the visionary brain behind the foundation of Tangerine Online Reputation Management which commenced its operations in 2015. She happened to identify a significant gap in the digital marketing landscape concerning reputation management, a crucial aspect of brand management and online presence for companies, brands, and individuals. Despite starting the company as a solo endeavor with a small amount of initial funding, Kajal bootstrapped the business, operating as a startup before expanding.

Kajal served tirelessly as a one-man army for nearly a year before recruiting her first employees. And to everyone’s amazement, Team Tangerine comprises a team of 5 to 8 individuals, including full-time staff and project managers. Kajal’s approach involves collaborating with project managers rather than freelancers, and hiring personnel as needed for specific projects. With years of dedicated services and experience Kajal brings to the table, Tangerine has grown its client base, working simultaneously with 10 to 12 brands, and having collaborated with over 50 to 60 brands in the past nine years.

Farsighted Mindset

The vision become the premier choice in reputation management, marketing, social media, and content creation services, sought after for its exceptional quality and innovative approaches. The core mission revolves around delivering comprehensive, seamless one-stop solutions to meet the diverse needs of our clients, ensuring their success and satisfaction across all aspects of their digital presence and brand management strategies.

The Forte

As per Kajal, Tangerine is proud to have a decade of market experience, showcasing unparalleled expertise and a deep understanding of leveraging the digital media landscape. Their unique blend of cutting-edge technologies and modern approaches enables them to optimize brand communications effectively, ensuring a strong retention of current business while also attracting potential new clients. Tangerine never fails to prioritize customer satisfaction above all else, making it a trusted partner in the realm of digital marketing and brand management.

The Key Differentiators

Kajal emphasizes the importance of tailored reputation management strategies and customized solutions, recognizing that different industries require varying levels and types of reputation management. For instance, e-commerce companies often need aggressive management due to the rapidity and legal implications of customer queries, while professionals may have more leeway in response times.

The venture focuses on proactively monitoring client inboxes to understand consumer feedback, enabling brands to refine their marketing strategies effectively. Central to their approach is staying vigilant and prioritizing brand reputation, especially in handling negative feedback and troll comments. Rather than deleting negative comments, Tangerine advocates for smart and strategic responses that address concerns without resorting to freebies or discounts, showcasing the expertise of a reputable reputation management specialist.

The Entrepreneurial Voyage

When asked to share about her entrepreneurial journey as a ‘wompreneur’ so far, Kajal acknowledged the direct challenges and learning opportunities that come with every entrepreneur’s path. Kajal revealed how she navigated the landscape without the government’s support available to startups and MSMEs today. Along the way, she encountered remarkable fellow entrepreneurs, including inspiring women, venture capitalists, and professionals from diverse backgrounds.

In a nutshell, we would say that her journey has been a blend of gratitude and continuous learning, finding fulfillment and purpose in the entrepreneurial lifestyle. Having transitioned from corporate roles and experiences with NGOs, both domestically and internationally, the successful entrepreneur’s diverse work background has enriched her entrepreneurial approach and contributed to her success in building Tangerine.

Tech Fervor

Kajal expresses her deep passion for technology, describing herself as a tech enthusiast and gadget aficionado. Her love for investing in and purchasing technology reflects a keen interest in leveraging technological advancements to enhance business growth and efficiency. Over the past decade, she has witnessed significant changes, especially in the automation of processes through technologies like AI, which have revolutionized how businesses operate.

Despite her background in microbiology and science, Kajal has self-taught herself digital marketing and other skills through online resources like YouTube and online courses, highlighting the transformative power of accessible education in today’s digital age. She emphasizes the importance of using technology sensibly and strategically to drive meaningful results, underscoring the role of research and development in her success.

For Kajal, research and development are integral to her approach, ensuring thorough industry and brand research before developing tailored solutions for her clients. This meticulous approach, combined with leveraging technological advancements, has been pivotal in providing top-notch services and driving business success for Tangerine.

The Cultural Principles

Kajal maintains an open-door policy within her team, emphasizing transparency and regular communication. She organizes team bonding sessions, such as monthly lunches, and ensures that everyone comes together for afternoon coffee breaks. Additionally, Kajal keeps her team informed about ongoing pitches, client details, and project goals, fostering a culture of transparency and shared vision.

For Kajal, transparency is key to keeping her team motivated and aligned with Tangerine’s goals. She believes that when team members are aware of the vision and tasks at hand, they are better equipped to contribute effectively. Kajal credits her team for her success and finds mutual motivation in their collaborative efforts.

The Futuristic Outlook

Kajal was questioned to share her plans for 5 to 6 years down the line. She stated, “I am only planning what I’m looking at in 2025. And then, we go from there on. Digital marketing is quite a competitive space. With a lot of agencies, not only Mumbai but in fact within a five-kilometre radius from where my office is, we are planning to take small steps in the future.

So, at present, we are keeping the futuristic vision confidential! But, I know that next year, I want my brand to be globally present. I want to be able to work with a lot of international brands and clients.”

Inspiring words by the ‘Leading Lady’ “It’s essential to pre-plan everything. Taking one day at a time and gradually building yourself up is key. Your journey is about progressing towards your goal through consistent steps. I believe in setting smaller, achievable goals and then progressing to the next level.

This approach of taking incremental steps towards a vision is what guides me. I don’t feel rushed, and I believe no one should rush their entrepreneurial journey. It’s about working at your own pace comfortably. Avoid making radical jumps; instead, take informed leaps with the right information to make wise decisions.”

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