Rajiv Dubey, a seasoned media strategist with over two decades of experience, stands at the forefront of Dabur India’s media operations. As Head of Media, he is responsible for shaping and executing the media strategy for one of India’s largest and most trusted FMCG giants. Under his leadership, Dabur has successfully navigated the complex media landscape, optimizing media spending across multiple platforms such as TV, digital, print, radio, outdoor, and trade activations, consistently achieving exceptional ROI and growth for the company’s diverse brand portfolio.
Rajiv’s expertise spans media planning, buying, and the integration of cutting-edge technologies in the media and marketing spheres. He is a driving force in Dabur’s digital transformation, leveraging mar-tech and emerging media trends to future-proof the company’s media strategies.
His exceptional leadership and innovative approach have earned him significant accolades, including the prestigious Eureka Award for new idea generation and the Employee of the Year award for outstanding performance. Known for his keen understanding of media dynamics, Rajiv has been instrumental in ensuring Dabur remains ahead of the curve, continuously adapting to the rapidly changing digital and technological landscapes. His passion for excellence is evident not only in his professional endeavors but also in his personal life.
A data enthusiast and fitness lover, Rajiv enjoys cycling, running marathons, and challenging himself by climbing stairs, always striving for personal growth and improvement. Rajiv Dubey’s unwavering commitment to innovation, leadership, and excellence has established him as a key player in the media industry, contributing significantly to Dabur India’s continued success and evolution.
