WHERE VISION, GRIT, AND PIXELS COLLIDE.
A New-Age Powerhouse For Visual Storytelling
Frame X VFX Studio, founded in 2018 and with headquarter in Navi Mumbai and presence in Nashik with further plans of expansion across India, is a creative vigor leaving an indelible mark in visual storytelling. The company has swiftly gained momentum in the media and entertainment sector by offering high-quality animation, visual effects (VFX), motion graphics, and much more.
The studio’s offerings are panoptic and powerful at the same time. From feature films and OTT series to television commercials and digital campaigns, Frame X offers an impressive range of services that include, CGI compositing, rotoscopy, FX simulations, Unreal Engine virtual production, 3D animation, and even stereo postproduction. Their work doesn’t simply add skill—it enhances the story, guaranteeing each frame make an eloquent contribution to the larger narrative.
A Journey Born From Frustration, Built With Grit
The storyline of Frame X VFX Studio is one rooted in rebelliousness. Starting his career as a VFX rotoscopy artist and progressing to VFX Supervisor on international and Indian projects, Nilesh CEO and VFX Supervisor often found himself questioning the conditions artists endured. For him the studio was not just a business idea—it was a reaction to the mediocrity and disrespect artists often confronted. Starting his career as a VFX rotoscopy artist and progressing to VFX Supervisor on international and Indian projects, Nilesh often found himself questioning the conditions artists endured.
With just ₹20,000 in savings and a second-hand workstation, Frame X took its first flight in a rented flat. As the road was not smooth— the pandemic struck, work was limited, and banks turned down the help. But this did not distress the team and with relentless dedication, the studio earned its first few projects and clients. Shot by shot, Frame X imprinted its identity—not just as a service provider, but also as a studio that cared deeply for the craft and its people.
Building A Team That Breathes Discipline And Passion
Finding people with an irresistible desire for knowledge, unwavering respect for deadlines, and the discipline to maintain consistent quality Recruiting for Frame X and not just about the resumes or degrees. Every newcomer undergoes a laborious training process and is mentored by practiced leads in a tradition that values mentorship and learning. Today, the Frame X team consist of 85 experts in various disciplines— from rotoscopy and compositing to Houdini FX and Unreal Engine experts. Their common philosophy? “The frame is sacred.”
Leadership Rooted In Honesty And Shared Growth
In the leadership of Nilesh Tarle’s transparency, accountability, and shared success are the three pillars. Rather than being a traditional “boss,” he guides, supports, and takes responsibility when things go wrong, ensuring that no one in the studio works in fear or uncertainty. As a leader, his most valuable lesson has been that loyalty cannot be assumed—it must be earned.
Embracing Technology Without Losing The Human Touch
Frame X is future-forward when it comes to technology no matter that it is deeply grounded in old-school work ethics. The studio has integrated modern tools such as Unreal Engine, RenderNet AI, Houdini FX, and KLING AI for enhanced storytelling and competence.
Artists are trained in USD workflows and real-time output methods, while Project turnaround times is reduced with AI-assisted rotoscopy. The studio has also begun producing its own content under its production house, laying the groundwork for original IP development.
Quality Is A Non-Negotiable
For Frame X, “chalega” doesn’t exist. Their work undergoes a multi-layered quality control process—from artist review to supervisor-level QC. Every shot is tracked through detailed progress reports, and nothing is delivered without a final review from Nilesh himself. Clients return because they know Frame X safeguards each frame with the care of a jeweller handling diamond.
Serving The Best In The Business
Frame X VFX Studio has built trust with some of the biggest names in the entertainment industry. Their client list includes:
• Disney+ Hotstar
• Zee Studios
• Yash Raj Films
• Dharma Productions
• Sony Pictures Networks
• Excel Entertainment
• Prakash Jha Productions
• Godrej Appliances
• Matchbox Pictures
• SVF Entertainment
• Tips Industries Films
They win clients not just through timely delivery and confidentiality but also by stepping in during production crises and offering creative, on-the-spot solutions.
R&D: The Engine Behind Continuous Evolution
Research and development aren’t side projects at Frame X—they’re central to growth. The R&D team works on AI-integrated pipelines, efficient asset management, cost-effective render solutions, and real-time production workflows. This has helped the studio reduce production timelines and improve output quality, making them not just fast, but precise.
Organic And Honest Marketing
Frame X doesn’t believe in aggressive advertising. Their marketing approach is subtle yet effective—sharing behind-thescenes case studies, process breakdowns, and work quality reels on platforms like LinkedIn. Participating in industry events and relying on word-of-mouth referrals has brought them a steady stream of clients who value substance over hype.
What Sets Frame X Apart?
Several things make Frame X stand out in a competitive industry:
• Consistent quality: Discipline is their foundation.
• Artist-first culture: A happy artist is a productive artist.
• Multi-software expertise: Proficiency in Blender, Maya, Houdini, and Unreal Engine.
• Mentorship-driven learning: Knowledge is passed, not hoarded.
• Emergency execution: Ability to deliver complex shots under tight deadlines.
Their culture can’t be replicated because it wasn’t bought—it was built.
Meet The Visionaries
- Sonali Nilesh Tarle (Founder): A hand-drawn specialist with 10+ years of VFX experience. She brings a deep creative vision to the company’s projects and plays a pivotal role in shaping its foundation.
- Nilesh Arvind Tarle (CEO & VFX Supervisor): With 16+ years of industry experience, Nilesh leads with both hands-on skill and vision. His journey from the artist floor to the CEO’s desk defines Frame X’s artist-first culture.
- Anand Roshan (Production & Business Head): He oversees client relationships and studio operations, ensuring every deliverable aligns with business goals and timelines.
- Samadhan Tarle (Chief Marketing Officer): Known for his business acumen and strategic thinking, he’s the face of Frame X when it comes to business development and pitch presentations.
- Prashant Yadav (Floor VFX Supervisor): The backbone of production quality, Prashant trains new artists and ensures each frame matches the Frame X benchmark.
A Culture That Values Its People
Frame X isn’t just about work—it’s about people. The studio keeps its team motivated through:
• On-time salaries
• Performance incentives
• Friday pizza and critique sessions
• Monthly recognition awards
• Festival celebrations
• Annual team outings
They maintain transparent communication and celebrate small wins, fostering a culture where creativity thrives.
Accolades and Achievements
The recognition Frame X has received is testimony to their work:
- Best VFX Film (Phone Bhoot) at Dadasaheb Phalke National Award Film Festival – 2023
- Ranked among Top 10 VFX Studios in India by SiliconIndia Magazine – 2025
- Completed 100+ film and OTT projects in just four years
- Built a proprietary AI-integrated VFX pipeline
- Awarded ‘Fastest Growing Animation and VFX Studio’ by VAM Awards – 2024
- Launched TARLE TV to showcase original animated stories
Their proudest achievement, however, remains the growth of their artists— from interns to leaders.
Looking Ahead: Bold Plans, Bigger Dreams
Frame X’s roadmap is as ambitious as their origins:
- Launching a state-of-the-art virtual production studio
- Developing original animated IPs
- Expanding into South India’s film industry
- Offering AI-powered cloud VFX solutions
- Opening new branches in Pune and Hyderabad
Their mission? To become India’s first artist-owned global VFX and animation powerhouse.
Words from the Frontlines
Nilesh Tarle shares a raw but powerful message for aspiring entrepreneurs: “Dreams are free. But the hustle costs everything.”
He emphasizes that entrepreneurship isn’t romantic—it’s brutal. But if your ‘why’ is strong enough, you’ll get through the toughest storms. He encourages budding entrepreneurs to value people over profits, invest time in learning, and never chase shortcuts.
In the Final Frame
Frame X VFX Studio is not just a production house—it is a movement led by artists, for artists. From a humble beginning in a rented room to becoming a trusted partner for India’s top production houses, Frame X exemplifies what passion, discipline, and integrity can achieve. The future isn’t just bright— it’s brilliantly rendered, one frame at a time.
