According to a recent report, Oppo combined its OnePlus and Realme companies into a single business entity in an effort to improve market coordination and streamline operations.
As the rivalry heats up and businesses prioritize efficiency and size, this is a significant reorganization of the Chinese smartphone manufacturer’s operations.
In the smartphone market, OnePlus serves high-end consumers, whereas Realme provides reasonably priced smartphones.
Why Did Oppo Take This Action?
According to the article, the action is intended to make better use of Oppo’s resources while bolstering its position in important areas like Europe and India.
OnePlus and Realme’s domestic and international activities will be consolidated into a single unit under the new reorganization.
This product center will be headed by Li Jie, president of OnePlus China, who will answer to Pete Lau, OnePlus’s founder and CEO.
Product development is just one aspect of the integration; marketing and service activities for both brands will also be integrated.
Will Both Brands Retain Their Individual Identities?
According to the article, Oppo would make an effort to preserve the distinct identities of both brands in spite of commercial unification. They both serve audiences with varying budgets.
Oppo made it clear that, with a local plan in place, its operations in India will continue.
Oppo’s Market Share Declines Slightly
According to Counterpoint research, Oppo has a 15% market share in Q4 2025, making it one of the leading smartphone makers in India after Vivo. Last year, there was a minor sequential decline.
In the meantime, Apple’s market share increased significantly from 7% in Q3 2024 to 12% in Q4 2025.
FAQs: OnePlus–Realme Integration Under Oppo
1. What is the OnePlus and Realme merger about?
According to reports, Oppo has combined OnePlus and Realme into a single business entity to improve coordination, reduce operational costs, and strengthen global competitiveness.
2. Why did Oppo decide to combine OnePlus and Realme?
The main reason is efficiency. Oppo aims to better utilize resources, streamline operations, and strengthen its presence in key markets like India and Europe.
3. Will OnePlus and Realme still exist as separate brands?
Yes, both brands are expected to continue with their individual identities. OnePlus will focus on premium smartphones, while Realme will continue targeting the budget and mid-range segment.
4. Who will manage the new combined structure?
The integrated product center will be led by Li Jie, President of OnePlus China, who will report to Pete Lau, the founder and CEO of OnePlus.
5. What areas will be integrated after the merger?
The integration is not limited to product development. Marketing, product strategy, and after-sales service operations for both brands will also be unified.
6. Will this merger affect customers?
For now, customers are not expected to see major immediate changes. Both brands will continue to operate separately in terms of products and pricing.
7. How is Oppo performing in the Indian market?
Oppo currently holds around 15% market share in India (Q4 2025), making it one of the leading smartphone brands in the country.
8. How is Apple performing compared to Oppo in India?
Apple’s market share in India has increased significantly, rising from 7% in Q3 2024 to 12% in Q4 2025, showing strong growth in the premium segment.
