Aforeserve- The unrivalled market leader in IT Lifecycle services
When we talk about an ideal company that provides entire lifecycle support for IT infrastructure, the one name that comes to our mind is Aforeserve. This Noida-based company has been a desired preferred partner for providing offerings like AMC/FMS/managed services to the Customers across segments like BFSI/Govt/PSU/Corporate etc. The company was launched in the year 2000 by Mr Soumitra Gupta and Mr Arunabha Das in Kolkata. Starting with the break-fix and repair services for motherboards and monitors for customers like HCL, the company grew over the years adding a wide range of services and a large number of marquee customers.
Today the company has a PAN India network people spread across the country in 51+ offices and 310+ Resident Engineer locations which keep growing. The company offers a wide spectrum of services covering the entire lifecycle of an IT asset from installation till it goes out of use by the customer. These include Field services, High-end Repairs, Project services and Outsourcing etc. Aforeserve offers Managed Services and AMC/FMS including onsite repair, installations and Commissioning, Warranty repairs, Preventive Maintenance etc. The company is apt at Installation and Commissioning of large and complex projects spanning multi locations and diverse technologies like Telecom Towers, WiFi Hotspots, Campus networks, Security and Surveillance solutions and Display systems etc.
The company has specialized repair factories for chip level repairs of IT components like motherboards of laptops/desktops/servers, TFT monitors, hard disks, memories, network equipment like router/switches, projectors and mobile devices.
The company provides staff augmentation services on permanent as well as the T&M basis for a wide range of IT and non-IT skill sets.
The company extends services for heterogeneous IT equipment after warranty expiry and even when it is EOS (End of support) from OEM suppliers. As we know every organisation faces the challenge of keeping the whole IT landscape in prime working condition and available to its users on a continuous basis. The company provides multi-vendor services to address all such requirements which help its customers in using their IT infrastructure effectively and much beyond their warranty expiry, thereby reducing their TCO (Total Cost of Ownership). In the highly fragmented services market of the country, it offers a services delivery model which is adaptable to budget considerations, flexibility, location preferences and mission-critical needs of the customer. It is offering benefits of direct and localized service to meet service level commitments in a cost-effective and viable manner.
It has superior repair capabilities and quality of service which can be corroborated by its highly differentiated and chip-level repair capabilities backed by 44000 Sq. feet of state-of-the-art, ISO 9000 & 14001 certified, RoHS and ESD compliant repair facilities with a team of 400+ trained engineers. Apart from this, it is powered with ISO 20000 certified services delivery across the country, with online tools for Infra managed services, Centralized Call Centre, spares management, Productivity monitoring & Centralized Response Centre for remote diagnosis and resolution of customer problems.
Culture is bigger than Strategy
The 4400 people strong company believes in creating leaders at every level of
Organization and hence provides the right platform of opportunities and challenges to all deserving employees to fuel their growth.
The compa¬ny exploits various online & offline learning & development frameworks (covering soft skills & technical training and Management development programs), conducts regular review meetings & quarterly conferences with all business leaders and nomi¬nates employees to premier institutes for pursuing executive programs.
“We also nominate our managers for coaching by a profes¬sional and certified coach for 3600 coaching on life skills,” adds Rajeev.
The Company believes in a robust Rewards and Recognition framework which is well defined and time-bound. It helps drive Culture of Performance – where performance is recognized and rewarded always. Regular Communication with employees and customers helps them to stay connected and enhances engagement, further augmented by multiple employee engagement programs.
Challenges are a way of Life
Attracting and retaining the right talent is the biggest challenge for any company. But Aforeserve, over the years, has been successful to attract, engage and retain key personnel and hence grow the company and create a culture of performance across the organisation. Apart from this, creating market share in a crowded and fragmented market for IT Infra Services is a challenge for all the service providers and it has addressed this by differentiating itself through Customer Focus coupled with agility, flexibility and responsiveness. Today, Customer Satisfaction is a key performance metric across the Company and there is a huge emphasis on the Quality of Service. The prudent management of operations gives it the optimum working capital to maintain growth as this can be a challenge for any growing organisation.
A longstanding list of clientele
The company addresses all segments of the market. It has maintained healthy partnerships in the categories of OEM and ODM with many time-bound companies such as HP, Lenovo, Acer, UFO Movies & a large number of global ODMs from Taiwan.
Aforeserve has created SI Partnerships for Projects and Solutions with many large System Integrators in the Indian Market. It caters to a large number of end customers across all major segments of the market. These include BFSI, Govt, PSUs, Corporate and Mid-market etc.
Aforeserve has grown at a CAGR of 38% over the last 4 years and the outlook for growth looks promising. It has established a robust pan-India footprint with presence across all states and grown family of customers. It has got accolades in the form of ‘Company of the Year’ and ‘Brand of the Year’ from leading market publications in 2016 as well as 2017. The company has received special recognition from Partners like HP, ACER, Infosys and Lenovo for services partnership over the years.
The company is looking to exceed revenues by 250 Cr and an annuity base of more than 200 Crore. Moreover, it aspires to add at least 20 new Clients for managed services. It has set benchmark performance to repair volumes in excess of 1 Million Phones in a year. The company plans to foray into Cloud Services and international market.
“One must take risks to drive growth. While the appetite for risk may vary as it can adversely impact the enterprise, it is a must to be successful. So, a balanced approach helps and the onus lies with the leader to do this.”
As Chief Executive Officer of Aforeserve, Rajeev has been a consistent growth driver for the Company’s new and existing businesses. Since 2013, Rajeev has led a steady improvement in the strategy, business management and financial performance of Aforeserve.
With a key focus on processes and people, Rajeev leads a team of over 4500 strong people comprising engineers, technicians and business executives, delivering best-in-class service and support for ICT products across multiple brands, platforms & technologies. Rajeev has had more than 29 years of extensive experience at HCL Infosystems Ltd., a ‘Big 5’ Indian IT company with a specific focus on the Indian and the Middle Eastern markets.
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