ARO Equipments: Speeding Towards Success
There are startups that are successful, and then there are brands that take the market by storm. Shining in the public eye, one such company is ARO Equipments Pvt. Ltd. ARO, which is a leading garage equipment manufacturer and supplier, and has been in the automobile equipment and service industry for 30 years.
ARO has more than 200 products in their range to suit workshop requirements of HCV, LCV, car and two-wheeler segments. Their products include tyre service equipment, diagnostic equipment, lifting equipment, painting equipment, collision repair systems, pneumatic tools, hand tools, and special tools.
They serve tire OEMs, independent garages, all PCV & HCV OEMs, pneumatic tools dealers, government institutions, defense, and MORTH.
The company is adept at knowing, understanding and anticipating the market needs. They listen to the “Voice of the Customer”, working side by side with them. ARO is known to provide innovative and highly professional solutions to consumers’ complaints. They extensively and systematically cater to all market segments. They attempt to respond to the customer in the shortest possible time.
A complete solution to all automobile-related worries, the company provides all-round services including technical, consultant and high-quality products. They have sales and service offices all over India. ARO products are well-known for their high quality, advanced technology, and reliability. ARO has been the technological leader in Indian automotive tools and equipment industry since 1978. Sh. Om Prakash Malik, Chairman of ARO Equipments, started this company from a small tool shop four decades ago, and it has now a turnover of 200 crores. The only company to have approximately forty years of service experience in garage equipment and tools, ARO has achieved unparalleled success in the industry.
In 1984, six years after its establishment, ARO sold an engine tune-up equipment to MARUTI, marking the first of many milestones in its journey to success. The company’s association with CORGHI, Italy in 1990 boosted the company’s sales and repute. In 1993, ARO was featured in its first Auto Expo. The company opened its first training center in 2002. They have now established numerous state-of-art training centers located at in-house premises to train their engineers and ARO Business Associates across India.
ARO Group has an alliance with various international and multi-national names of repute in the automobile industry like:
CORGHI: World Leaders in Tire service equipment
TECNA: Industrial/Automotive spot welding machines
CEBORA: MIG/MAG welding machines
HORN TECALEMIT: World Leaders in Oil Management Systems
WAECO: Air conditioner Charging Systems
SAIMA Meccanica: Paint Booth Systems
In 2019 itself, ARO Equipments is still on its path to success with its tie-up with KRE Auto Wash and KIA Motors, India.
The company boasts of many awards in its years of service, some of which are:
- Excellence in Sales & Service from CORGHI SPA, Italy (2010)
- Best Distributor, the Asia Pacific by Car-O-Liner (2012)
- Best Distributor by Capelec (2015)
Apart from being held in high esteem by their clients, the company has also proved its reliability to and got certified by automobile companies like Hyundai, Toyota, Ford, Mahindra, Audi, Volkswagen, Skoda Auto, BMW, Porsche, Renault, Nissan, Jaguar, Honda, Maruti Suzuki, Fiat, and Volvo.
They provide systematic after-sales service support to their customers. Providing continuous support to their clients and resolving their issues typically within 48 hours, they have gained unbreakable trust from the consumers. With centralized call logging system at their Head Office in Gurugram, they control direct services and help for a repeated business to gain customer satisfaction. To make it easier for their customers, the company provides toll-free numbers to log the calls and uses DMS for call logging. ARO offers pan-India service and support through a centralized call logging center located at Gurugram with a dedicated team of more than a hundred well-trained, certified engineers in around 50 different locations across India, customers are provided with instant solutions to all queries.
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The company keeps pace with the changing market trends as well. A technology-savvy company, ARO keeps adopting new methodologies to satisfy its clients. They make it a point to focus on research and development so as to find innovative solutions to the issues faced by their customers. They are working to ensure zero breakdowns of the high-quality equipment, they provide.
The company takes care of the needs of its employees, too. ARO has a good remuneration system in place to motivate the employees and keep them content.
ARO Equipments is also engaged in various social activities like construction of Dharamshala, temples and donating to NGOs. Their will to pay back to society and their esteemed clients has motivated them to always help the people in need.
With a vision to reach a goal of 1000 crore turnover by 2025, the ARO Group is marching towards a future of unequaled success and customer satisfaction.
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