BHARAT ARORA PHOTOGRAPHY: A Global Pioneer in Innovative Commercial Photography
Every photographer discovers their passion in many ways. Maybe they all started snapping photos with a toy camera as a child and discover their photography passion. Maybe they accidentally fell into photography when they started photographing or capturing the photos of their own children. However, every journey to be a photographer has a different taste. Ones you started the journey, it’s important to feel your inspiration so you don’t lose that joy in lightning and capturing.
Based in New Delhi, India, Bharat Arora Photography founded in the year 2005. They are Professionals in Photography in the business arena. An apex forerunner in the arena of photography, Mr. Bharat Arora, the ace Managing director of Bharat Arora Photography makes their name a pinnacle in the market.
They are the typical paradigm of photography such as a realm professional photography. They are specialized in photography of the automobile industry, Hotels, Lifestyle, Products (including indoor & outdoor) to people (profile and corporate profiles).
They also do conceptual photography and keen to discover new ways of representing identities through photography. Mr. Bharat has worked with leading creative talent and shot memorable images for prestigious clients and top agencies from India. In the conversation with Business Connect for our upcoming edition “The Brand of the Year,” Mr. Bharat adds his apotheosis and paragon on Photography and his company.
1. Discuss your entrepreneurial journey and also spread some light on the academic background?
Born in Delhi in 1976, after graduating and persuading a diploma from “IIPC”, I gained experience as an Advertising Agency photographer. Before turning to a professional photographer in 1994, I gained exposure to the advertising agency. My working preferences are towards the more traditional processes with a particular fondness of large format black and white photography. My work is deeply personal and is not driven by any commercial agenda but is created and delivered from the heart.
2. How has he entered the field of photography?
Photography is the medium, which allows me to show my own point of view. Sometimes it helps me to understand the world we live in, and to discover something new about ourselves. Photography is like a passion, sometimes it is like a deeply concealed mystery; sometimes it gives me a chance to see what invisible, hidden deep in my dreams is. It is like desire; always bringing joy. Photography as any other medium of art evokes emotions in me, asks questions and forces me to reflect on the world around me.
3. What kind of clients do you serve, any special mentions?
I have conducted photoshoots for some of the world’s most renowned brands.I also did some International shoots for the brands in Bangkok, UK, Russia, and other countries. I am also associated with some of the MNCs for all their photographic assignments over time.
Apart from that, I worked for all leading agencies and MNC’s in manufacturing, Advertising, Architecture, Automobile, Construction Hospital, Hotel, IndustryLifestyle, and Products.
4. Why is the right photography essential for a brand or campaign?
You only have one chance to make the first impression, to get noticed, and then to be remembered. Using common, stock imagery that is available to everyone does the exact opposite. By being original, you can stand out more easily and create a distinctive and memorable experience.
5. What are the most important features of photography that help define a brand or campaign?
“Originality” so that it belongs to your brand and no others. I believe in originality in work and summit the best solution for clients. This sets the whole tone because, with the right imagery, you can capture attention, convey the brand’s message authentically, and grow credibility with your audience.
6. How do you define a photography style guide?
Brands and the people that manage them or create marketing for them need to understand the essential rules for communicating the brand consistently And of course, images are a critical element of this effort. You must capture and deploy instantly recognizable brand images. A style guide clearly outlines and defines the things that photographers and marketers need to know, in order to maintain brand consistency, and even for the things that must be considered at a photoshoot or during postproduction.
7. How do you decide on an environment for images?
Everything is contextual; location decisions are based on the campaign goals. And then we need to consider the larger brand guide-rails. What’s important is that the composition always prevails. Otherwise, we won’t get the attention our images need.
8. Is it important to match your photography style with your audience?
Yes, it is important to match the need for audiences. Photography tells a story, but telling the right story isn’t easy. Capturing successful content begins with knowing your target audience. Every detail in the frame such as light, tone, composition, color, and so on. It communicates something to the audience and makes them feel a certain way. So, these details must be intentional and built on an understanding of your audience’s preferences and expectations. You simply cannot achieve this using stock photography.
9. Who defines a brand’s photography style?
Most of the brands operate from a master brand guide. It codifies marketing methods and approaches that are specific to their audiences in order to create consistent communications that build brand equity. For the most part, the photography style will be an articulation of the brand described. Within the master guide, it may evolve over time as the brand grows.
10. What sort of research is most beneficial when working to define photo style?
You start with immersing in the brand. And connecting that new knowledge with what you already know is culture, and all about the industries your client works within. I try to Walk-in my customers’ shoes. I think about their world and daily routines. Additionally, try to understand how to disrupt that routine a little bit to get some attention for your client with a strong and vibrant visual style.
11. Finally, what is the most important element in achieving great brand photography?
We live in an age where our culture is more and more visually focused. When pictures define brands, Imagery must be clear and concise to inspire your audience. Because it makes them want to know more. As the importance of images increases, the most important key to the right photography is to hire a competent, experienced, professional photographer.