Britlite Electronics: LIGHT YOUR PLACE WITH INNOVATIVE LED LIGHTNING PRODUCTS
Brightening the ambiance of your space, Britlite Electronics is engaged in the design and manufacturing of innovative LED lighting products since its inception in April 2015. Their factory is located in Noida (U.P.). Adyxa is the flagship brand of Britlite Electronics Pvt. Ltd. (Adyxa). As quality is the prime concern, each of their products and service is checked and verified aesthetically for long term relationships. They have earned a reputation for producing superior quality of LED products, which is being applauded by users for features like compact designs, sturdy construction, less power consumption, longer service life, easy installation and many others.
The product range can be categorized under three heads,namely Indoor Lighting for Home & Office use, Industrial Lighting for Industrial usage and Outdoor Lighting for Outdoor and Open area applications.
For home & office use – Endeavour is to fulfill visual comfort, visual performance and visual ambience with an array of energy-efficient glare-free LED luminaries like Slim panel, Surface panel Flat panel/Troffer, COB Downlighter, Tubelight, etc.
For Industrial use – The objective is to provide energy efficiency, safety, adequate illumination, and robust functioning to support 24/7 work productivity with an array of energy-efficient LED Luminaries like Hi-Bay Light, Floodlight, Linear and street Light.
For Outdoor–The aim is to provide energy-efficient, waterproof and dustproof, high illumination and robust functioning to support illumination and high brightness with an array of energy-efficient LED Luminaries like Floodlight and street Light.
They encourage the quality control process mechanism in place. There is a systematic approach for design, review and validation to ensure product design meets customer needs and expectations. It is ensured through suitable tests and confirmations on the product that the process has the capability to deliver design and performance requirements on a consistent basis. They monitor, measure and maintain the records of calibration for equipment/instruments which are used in production.
They develop and design the product in compliance with safety & environmental regulatory requirements for products. They use BIS certified control gear for all the luminaries to ensure energy efficiency and safety.
Offered product ranges are designed by experienced professionals using optimum quality components, pioneering techniques, and the most-advanced technology keeping in mind the set industry standards. Their product range is known for robust structure, endure voltage fluctuation, reliable performance, competitive rates and low maintenance features. They offer 2 years of standard warranty on all the products. They have also provisioned on-site replacement warranty. The customer is provided with dedicated technical support no. and customer care no. for after-sales assistance and queries. Their customer care department makes calls as a post-sales courtesy to customer’s delight. Awareness is given to the user for proper use of the product during its life cycle to ensure that it performs as per requirement.
AN EDGE OVER THE PEERS
Their luminaries are extra bright, glare-free, consistent in illumination, energy-efficient and reliable in performance.
They have a quality control process mechanism in place, and there is a systematic approach for design, review, and validation to ensure product design meets customer needs and expectations.
They have certified light sales professionals (have knowledge of light architecture & well equipped in products detailing) who explore the customer’s specific needs and requirements of lighting considering space and kind of ambience desired.
They help customers and partners in designing the positioning, wattage, and size of luminaries to be placed for the right kind of ambience. For big corporates, large spaces, projects, they do light concept, light planning, and light audit at no extra cost.
They offer value for money quality products and have provisioned for on-site warranty and after-sales support to their valuable customers.
TEAM OF SKILLED PROFESSIONALS
Their sales team consists of trained light professional and lighting consultants (for light architecture) who have knowledge of light architecture, and also they are well equipped in product detailing. They explore the customer’s specific needs and requirements of lighting, considering space and kind of ambience desired. They help customers or partners in designing the positioning, wattage, and size of luminaries to be placed for the right kind of ambience. For big corporates, large spaces, projects, they do light concept, light planning, and light audit at no extra cost. The spectrum of the clientele includes Okaya, CISCO, Shri Group, Fortis Hospital, etc.
RESEARCH & DEVELOPMENT IS INSTRUMENTAL TO DIG THE DEEPER ASPECTS OF GROWTH
Research & Development (R & D) is a key factor allowing achievement of future growth as they are eventually leading toward an increase of the company’s knowledge, a better technology capacities, products, and processes innovation. It sustains a long-term vision of a company and its strategy. The gain in technology and future capabilities would be eventually convertible into new products, processes, and services. While the inventions are indispensable, the development of existing products is of equal significance as the consumer preferences are continually changing.
There are certain objectives that R&D follows:
- Obtain new ideas or knowledge
- Apply it to the practical uses
- Increase the company’s sales and profit
FEATHERS IN THE CAP
Britlite Electornics Pvt Ltd. (Adyxa) has maintained rapid progress in widening the geographical coverage and corporate client acquisition. They have been able to widen the partner base across the North and South India. They are on a consistent growth track of 60-65% in the last 2-3 years.
FUTURE PROSPECTS
Britlite Electornics Pvt. Ltd. (Adyxa) has set a clear strategic direction for the next five years. This incorporates structured financial consolidation and disciplined growth in LED luminaries’ sales, exploring new avenues for growth, and maintaining their commitment to sustainable business development.
Their aim is to enhance relationships with Distribution partners/architects/
Solution partners and strengthen their capabilities to ensure supply (without compromising affordability) by implementing initiatives aimed at extending their generation networks while continuing to optimize trading opportunities.
Britlite Electornics Pvt. Ltd. (Adyxa) widens the partner base across the North and West India. They manufacture new & innovative AI-enabled products’ roadmap ready for a specific market segment.
Technical support centers are planned across the coverage area to support quick and easy after-sales services and warranty facilitation to the customers and partners.
