A MARKET UNLIKE OTHERS
Flower Bazaaar is a practical online platform equipped with tools to provide floral businesses with real-time availability of flowers, quantities available, live prices, and logistics solutions. Growers, Wholesalers, and Resellers can list their products on the platform, creating their own unique digital flower store. All they need to start is a 10-digit phone number & PAN Number. Buyers across the country can buy them for Resale, Weddings, Events, Flower boutiques, etc.
In terms of variety, the platform provides 40 various types of flowers, including roses, baby’s breath, carnations, gerbera, and orchids. Roses alone are available in 20 different hues, as are 25 species of imported flowers and 40 types of foliage. In short, it is an all-in-one B2B marketplace for Indian and imported exotic cut flowers.
The app is already available on Google Play store and will soon be available on IOS. It has a user-friendly UI and simple payment choices, including credit card, debit card, net banking, GooglePay, PhonePe, Paytm, and RuPay.
GERMINATING THE IDEA
Flower Bazaaar was launched in August ‘22 by three CA Alumni siblings, Syed Atif, Syed Kashif, and Syed Tousif, and operates from Bangalore. Prior to this, they already had established businesses attributed to the floral & wedding sector, namely Melting Flowers, Lucky Wedding Rental, Flower Fashion India, and Lucky Lighthouse, serving across South India. Therefore, they were well-aware of the propensity of Indian floral market.
The exotic flowers market, backed by the floriculture market, was valued INR 187.6 billion in 2020 and is predicted to reach INR 546.4 billion by 2026 at a CAGR of 19.5%. Despite its enormous size, the industry operated traditionally. Enlightened by the insights and having practical knowledge also helped in understanding the market demands of flower buyers and sellers. Therefore, they launched Flower Bazaaar to redefine its dynamics with an E-commerce model.
SPOTLIGHTING INDIA’S LEADING FLORAL MARKET
Besides being the “next big thing” in the Indian floral market, Flower Bazaaar has an underlying mission. Through its eCommerce model, the brand is democratizing the beauty of Karnataka’s florist market. The state has 300 years of historical prominence and governs 75% of India’s total flower production. It has 18,000 hectares of cultivated land for floriculture, the largest area for modern cut flowers, and 40 flower
A MARKET UNLIKE OTHERS
growing and exporting units. Bengaluru alone is the top exporter of cut roses in India and is preferred in terms of quality. In fact, from here, the majority of the roses are supplied to wholesalers across states, like the flower market on the outskirts of Gazipur and Andhra Pradesh, West Bengal, Tamil Nadu, and Kerala. The Tigala community near Devanahalli and Chikkaballapur is renowned for growing flowers.
In fact, India’s flower grower’s governing body The International Flower Auction Bangalore (IFAB) and has been organizing flower auctions for over two decades. Originating from the same region, Flower Bazaaar playing a sacred role in promulgating its esoteric specialty across states. Karnataka, Andhra Pradesh, Telangana, Kerala, and Tamil Nadu are among the five states that Flower Bazaaar serves.
MUSHROOMING TO NEW GEOGRAPHIES
Even though it has only been in existence for a few months, Flower Bazaaar is already winning over customers and expanding its reach. However, it has yet to reach the zenith of success. By putting the flower-buying market at more people’s fingertips, Flower Bazaaar seeks to increase market accessibility. It aspires to do this by generating exciting prospects for flower growers, wholesalers, and buyers. Flower Bazaaar is sprouting, and based on its projected course, it will likely be present throughout India by the end of 2023.
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