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How GenAI is Redefining the Business Analytics Landscape in 2024

How GenAI is Redefining the Business Analytics Landscape in 2024

The landscape of business analytics is undergoing a seismic shift, thanks to Generative AI (GenAI); which is radically transforming how organizations manage and interpret data. With unprecedented technological diffusion, organizations are discovering new ways to unlock the true potential of their data. According to a Gartner survey, decision-making has become significantly more complex for Data Leaders, who now face higher expectations to justify their decisions.

Traditionally, analytics have relied heavily on Business Intelligence (BI) dashboards. BI analytics are basically patterned queries and predefined data models, which, while effective for routine analysis, fall short of expectations when faced with sudden data anomalies or outliers.

Diagnosing these anomalies often requires manual IT and business analysts’ intervention, leading to delays that impede timely business responses and potentially result in missed opportunities or outcomes that fall short of expectations.

For many Data Leaders, the complexity in decision-making has escalated dramatically, with increased pressures to explain and justify decisions, as highlighted by a Gartner survey. Unfortunately, traditional analytics which often rely on BI dashboards partly suffice these needs.

BI analytics are basically patterned queries and predefined data models, which, while effective for routine analysis, fall short of expectations when faced with sudden data anomalies or outliers.

Identifying and diagnosing these anomalies requires manual IT intervention and consumes significant time for data teams, delaying critical decision-making processes. This hinders timely intervention from the business teams, thus leading to either opportunity loss or derailed outcomes from the expectations.

Challenges in Traditional Data & Analytics Workflows

In today’s complex business landscape, organizations face significant hurdles in leveraging data effectively to drive decision-making. These challenges often stem from deeply ingrained patterns in business analytics systems, leading to siloed knowledge and disconnected insights across departments.

  • Disconnected Insights: Departments often work in isolation, resulting in a lack of coordination and collaboration. For example, while Marketing and Sales teams may possess data on campaign performance and lead generation, the insights from Risk teams’ portfolio analysis are often not integrated into strategic planning.
  • Risk of Ineffective Decisions: This lack of integration poses significant risks, particularly in times of company growth or when faced with high-impact events. Without a comprehensive understanding of interconnected factors, organizations may struggle to make informed decisions, leading to suboptimal outcomes and potential long-term repercussions.

The Imperative of Integrated Decision-Making

To address these challenges, organizations must prioritize integrating knowledge across departments and fostering a culture of collaboration. By breaking down silos and promoting cross-functional communication, businesses can enhance their agility and resilience in the face of uncertainty.

By fostering a more holistic approach to decision-making, organizations can leverage the collective expertise of various teams to identify and mitigate risks effectively. This not only enhances the organization’s ability to navigate challenges but also facilitates proactive decision-making that drives sustainable growth and success.

True Democratization has 3 Key Pillars

Post GenAI, the world of analytics is evolving fast. Now, non-tech Data Consumers can easily derive insights from their proprietary data without writing complex SQL codes. This makes analytics more consumable, thus saving time, and engineering efforts and helping scale various use cases within and outside the organization.

However, the backbone of any AI and Data application is Data Infrastructure; the foundation of data management and how effectively it can cater to the complexity of data workflows.

  • Data Centralization: As per McKinsey, 72% of organizations find data management as the primary challenge to scale AI. To overcome this, all organizations must strive to create a Single Source of Truth-a unified data repository for all the organization’s data including metadata, integrated via data pipelines at varying time frequencies. With centralization the implementation of a governance layer becomes easy, it enhances data interoperability, shortens the development cycle for AI and data applications, and enables effective monitoring of data processing costs.
  • Knowledge Block: Most organizations fail to implement data culture. Data teams talk about democratization but technology and compliance pose a big hurdle. This leads to data and knowledge being highly departmentalized, hence key people risks. Until data and knowledge are democratized insights discovery will inevitably take time. This is where the role of the knowledge block becomes crucial. When Large Language Models (LLMs) are applied to the description of tables along with semantics, it can work magic. Auto-generated descriptions of different tables and how they are interconnected can help solve deeper questions.
  • Easy LLM integration with Security Guardrails: Large Language Models (LLMs) play a crucial role when it comes to conversing with data in natural language. Instant quick insights are generated, by converting user questions into SQL queries based on knowledge block. Once the SQL code is formulated, it extracts the data and explainable insights from multiple tables. This not only allows users to see the data but also the summary gathered from knowledge blocks.


The incorporation of GenAI into business analytics represents a huge advancement in the field. By addressing the limitations of traditional query-based systems, reducing IT dependency, and ensuring accurate data integration, LLMs empower businesses to respond more swiftly and effectively to emerging challenges.

As organizations continue to navigate an increasingly complex and data-driven world, the adoption of LLMs will be pivotal in unlocking new levels of analytical capability and business intelligence.

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