PAGARIYA FOOD PRODUCTS PVT. LTD: A Market Leader of KWALITY Products
Spices and Masalas are many of those kitchen ingredients that aids in creating the mouthwatering flavor of any food. The current market serves a variety of these ingredients that are used in daily meals to bring out the required quality of any food. A similar daily used product is breakfast cereal which is very famous widely promising amongst all age groups.
It is very rare to find all these products under one umbrella but there is one conglomerate that has taken this responsibility to provide such products of good quality and affordable prices and it is KWALITY. The company manufactures all kinds of spices, breakfast cereals and Instant mixes and Pagariya food products Pvt. Ltd stands firm as the leader of the manufacturing and distribution of KWALITY products.
A GLANCE AT THE CONGLOMERATE
The company was brought to light on 1998 by Mr. Naresh Pagariya (Managing Director) and was aided by Mr. Dheeraj Jain (Director). The company is focused on manufacturing and distribution of masala, Breakfast cereals and Instant Mixes. The company is certified by ISO 22000:2005 & US FDA which are the highest standard certification in the world. Currently the company has 50+ products, present in 40k outlets in India and has 350+ distributors who aid in doing business across 25 countries all over Middle East, Asia, and Africa under the brand KWALITY.
ENCOMPASSED WITH QUALITY AND MARKET TRENDS
The company has two mottos to maintain their brand image in the market i.e. “Good Taste with Good Quality” and “Value for money”. This motto further helps them keeping a keen look on quality of their products. The company aims to avail all their innovative range of products under one umbrella constituting with factors like health, nutrition and convenience.
The company is one of the leading manufacturers of KWALITY products and to maintain that standard procures its raw materials from the best of the cultivators at different regions of India and are processed after passing through stringent quality control systems of current international standards. The company also doesn’t use artificial colours/flavors or preservatives and that make them a differentiator in the market.
TOP OF THE LINE RETAILING STRATEGY FOR ALL TRADING CHANNELS
The company operates in 4 distinct channels –
- GENERAL TRADE: The Company has over 450 distributors across South India and West India with over 35,000 domestic retailers who contribute to take the company on top of the line.
- MODERN TRADE: In this channel the company supplies many modern retails chains like Dmart, Big bazaar, Metro cash and carry, Reliance, Aditya Birla Walmart, etc.
- E-COMMERCE: The Company has its products available on e-portals like Amazon, Flipkart, Big basket to name a few.
- EXPORTS: KWALITY products are being exported to various countries in the UAE, Qatar, Oman, Nepal, Malaysia, Mauritius, South Africa, Ghana, Kenya, N geria, Seychelles, Maldives, USA, Sri Lanka, Fiji, Guinea, Freetown, Kenya, and Tanzania. Apart from this company also supplies to CSD (Army canteens) all over India.
INNOVATIVE APPROACHES THAT MAKES THEM A TRENDSETTER
Pagaria manufactures KWALITY products with best in class practices as internationally approved by HACCP guidelines to achieve the best quality. The raw products as said earlier are brought from the finest sodbusters and pass all the quality tests of international standards. After that the products are packed and presented in world-class packaging with ‘aroma retention’ technology to deliver the fresh taste and flavor at the kitchen
The company stands as No. 1 in introducing Fruit Rings, Choco fills, Strawberry fills, Gobi Manchurian Masala, Noodles and Pasta Masala to Indian Market. Recently it has launched Combipack in their innovation list. The product mainly aims towards kids and youngsters. They promote the product as a “QUICK SNACK” and since it comes in a wide variety of flavors it is a trending product for both. The package contains 6 packets constituting 4 different varieties of cereal like Choco flakes, Choco fills, strawberry fills and fruit ring. They also have a Mega saver pack which comes in 2 flavors – original cornflakes and Choco flakes, both available in 1 KG pouch with Ziplock.
Furthermore, they added Instant pasta with a tastemaker in this list. The product is made of durum wheat and dried not fried and comes at a very affordable price of RS 10.
PRODUCTS CATEGORIZED FOR ALL CLASSES OF PEOPLE
The company caters KWALITY products to all categories of people. Cereals were initially dispensed to higher and middle-class people but the Company wanted to increase the penetration of Cereals and to provide healthy products. Hence, after the introduction of their low-value packs (Rs 10 & Rs 5), it has reached the home of all categories. Other than these masalas and instant mixes are catered for all classes of people.
ACHIEVEMENTS AND AWARDS TO BE APPLAUDED FOR
- 2013 SME Forum Award 2013 at 100 Best SME Award
- 2014 Dun & Broadsheet Award for Best Emerging SME
- 2016 Nominated for India Mart ET Best Entrepreneur
- 2017 Best Manufacturing Excellence Award (Food category) at Invest Karnataka Summit
- 2018 Leaders of Tomorrow 2018 by the Times of India Group
A HAND OF HELP TOWARDS THE SOCIETY
The company has associated itself with Ngo’s who helps them to reach schools and kids where they focus on creating awareness on the importance of ‘Healthy Breakfast’ among kids. They serve their healthy nutritious cereals to kids.
Apart from this they also sponsor education fees to most of their factory workers.
PROGRESSIVE FUTURE PROSPECTS
Pagariya Food Products Pvt. Ltd. has grown with the vision they are still following now i.e. to give world-class products keeping Health and nutrition on mind at affordable prices. Today their products are spread over 6 states in India which includes Karnataka, Kerala, Tamilnadu, Andhra Pradesh, Goa, and Maharashtra and is steadily expanding across other states of India and looking forward to set their network in metros of the country. Furthermore, the company aims at expanding to all countries in the Middle East and Africa.
SEEKING ATTENTION OF THE READERS AND NEW ENTREPRENEURS
The Company seeks the attention of readers towards their mottos i.e. “Good Taste with Good Quality” and “Value for money”. The company believes that every manufacturer having these as their vision is approaching towards their success and also encourages people to use KWALITY products that stand for Quality and affordable range. Ahead in the road, Pagariya Food Products Pvt. Ltd. want to motivate budding entrepreneurs to come with innovative products at affordable prices.