SANA.Insure: A partner to rely on for credible insurtech assistance
Written By:- Kajal Dobhal
SANA.Insure’s mission is to provide customized care in health insurance through latest digital technologies by keeping integrity, care and expertise at its heart. The company has envisioned emerging as the leading source of health insurance in the insurtech domain via its innovative offerings. It aspires to offer unbiased advice and responsive services at reasonable prices integrated with latest technologies. In an exclusive interaction with Business Connect, the Co-Founder, Srinath Mukherji, highlighted multiple aspects of this disruptive player in the insurtech space.
SANA Insurance Brokers (SANA.Insure) has pioneered the insurtech space by specializing in health insurance from multiple insurance providers. Attaining a license from IRDAI under the Direct General Insurance Broker category, SANA Insure strives to focus on offering Health Insurance-related products and advice. With its 100+ products for comparison enriched with simple yet informative product features, SANA.Insure is adding significant value for its clientele. The firm is forging ahead with a competitive edge in the domain with simple yet informative health insurance plans benefits, features and terms displayed on the portal, sana.insure.
In-depth knowledge of customer buying habits coupled with cutting edge technology has enabled SANA.Insure to create SANABase, its proprietary database of health insurance plans features. SANABase helps demystify and simplify complex health insurance terminologies, so that buyers are better aware of all the components of their chosen health insurance scheme. Gathering this knowledge in time is critical to avoid unpleasant surprises and claims denial in future.
Additionally, retail as well as group customers can comfortably compare, select and purchase health insurance plans online in a few simple steps. The company also has a dedicated Customer Care Centre with Health Insurance Buddies who assist with needs analysis, purchase, claims settlement, endorsements and porting of health policies. Buyers can connect with these health insurance experts at their convenience 24*7 via WhatsApp for an engaging purchase journey with SANABot, an intelligent chat engine, or arrange a call-back for more personal and interactive discussions. Sana.insure is its online portal that is a one-stop store that caters to the multiple health insurance needs of its clientele.
What makes SANA Insure stand apart from the rest?
The value-added services by the committed team to their retail and group customers for several health insurance services have made the company a preferred choice in the market. From delivering access to individual E-health cards and policy documents to unbiased and automated recommendation via SRE, a smart rules engine, on top 3 health insurance plans as per the requirements of the customers, they adamantly ensure unfaltering customer support to their adored clients.
A free-of-cost flagship initiative SANACheck© has been launched on the portal, that prepares a detailed, standardized and automated report for families on their existing health insurance schemes. SANACheck© effectively highlights policy features and conditions that need to be considered by the policyholders for better claims settlement and to avoid objections or rejections in future. SANACheck © has been devised by their exclusive back-end rules engine, SANAlizer.
Being the reliable choice for broking partnership, the company has collaborated with over 27 health insurers and general health insurers that include several industry giants.
Synergy with technology
Undoubtedly, technology has revamped the insurance industry via its outstanding offerings. The company leverages digital technologies to make health insurance accessible to a much wider group of people than it is today. Potential customers tend to be wary of hidden terms and conditions in the complicated clauses of the policies. In this regard, the company has found a tech-laced solution that fills in the loopholes to address these concerns.
The adept technical team has painstakingly developed SANABase, a proprietary database of Indian health insurance products and plans with over 170 parametrized and tabulated product features, benefits, terms and conditions. This exclusive service allows customers to comprehend, compare and choose the relevant health insurance plan for themselves effortlessly. The company has become the very first health insurtech enterprise that has offered a ‘Hinglish’ version to facilitate easy interaction with the clients. The comapany attempts at embedding digital intelligence into its e-portal to configure itself on available details about every visitor arriving at the portal.
The company has provided a separate portal to members of every organisation that has partnered with it. “We regularly connect with policyholders on WhatsApp, powered by SANABot, with escalation
to a dedicated team of Customer Experience Officers. SANABot and the Officers are supported with individualized information from our integrated CRM systems,” says the Co-Founder.
Moreover, their outstandingly designed processes and tech-platforms are absolutely aligned to their mission, vision and beliefs. And the workforce ensures to utilize its respective expertise and experience in delivering enhanced customer experience, to accelerate growth in leaps and bounds. To them, their integrity is the foremost priority and the management possesses zero-tolerance for ignorance towards this crucial aspect of the company.