The Branding Nook
An Innovative Learning Platform by Dr Prachi Gupta
Going Beyond Textbooks
“A leader who bestows upon a team enough freedom and positive energy is able to inspire them to work eagerly towards their objectives. A true leader helps team members broaden their horizons by recognising their innate potential. Strong leadership inspires rather than dictates.”
Dr. Prachi Gupta, the founder of The Branding Nook, expressed her excitement with the “20 Most Promising Startups” achievement by stating her firm belief that good leadership results from a collaborative approach. She has more than 22 years of experience in business and academia and holds a Ph.D. and an MBA in marketing. Her forte lies in the in-depth study of various customer and branding stories and extracting lessons from them.
Encouraging the pursuit of lifelong learning with utmost ease from every nook, The Branding Nook was established on June 11, 2021, with the goal of bridging the gap between books and the real world. The platform provides learnings through cutting edge tools that transform complex marketing terminology into incredibly simple annotations through storytelling, news analysis, real-world examples, and much more. The Branding Nook is a pure effort to share knowledge far and wide to make people powerful, create a positive impact, and spread happiness.
The Key Offerings at a Glance
The Branding Nook, an online marketing and branding school, offers learning in an array of fields using original pedagogies that go beyond textbooks. It offers a variety of learning and development services related to this specific area, and its expertise includes:
• Building strategic capital
• Providing strategic direction to help elevate Personal Brands
• Providing actionable insights on different issues and complexities relating to marketing and branding
• Extensive analysis of different customer and branding stories and drawing learning insights for future direction
• Developing relevant, contemporary, and engaging learning modules with innovative tools
The Branding Nook has shared 60 marketing-branding lessons via 60 Instagram reels, delivering countless insights, all of which were under 1 minute long. Entrepreneurs, learners, and students are given quick strategic inputs. This is certainly an innovation from a teacher who also sees herself as a modern marketer.
Dr. Prachi’s Inspirational and Encouraging Journey
The Branding Nook is an extension of Dr. Prachi’s academic and marketing expertise and a reflection of her personality. Her sharp observations of the changes taking place, particularly in the higher education sector, led to the creation of The Branding Nook. She noticed that her target audience, the student set, was changing every year. She had to change as an educator in order to keep her audience interested and connected to reality.
Dr. Prachi’s initial foray into entrepreneurship was based on her conviction that educators are among the best marketers since they continually need to ensure that the lessons they impart align with the expectations of their target audience. She made the decision to develop a platform that goes beyond classrooms so that she can connect with people, engage them in conversation, and even amuse them with her engaging content and creativity in today’s digitally connected, data-loaded world.
Today’s context has completely changed. Learners are looking for crisp content that can be consumed on the go. It’s Innovation & Impact, which is the key. And The Branding Nook could live up to it. Impactful content is being shared through its website and social media handles.
Significance of R&D
R&D plays a significant role in the overall growth of a business. A sound research base is required to ensure the success of a product since ongoing research allows one to stay current on advancements and determine the best fit with the changing market. Through research, the proper needs are quickly and accurately uncovered, allowing for the development of goods and services that truly benefit the target market.
Industry Evolution Over the Years
The education sector has undergone major shifts as a result of the introduction of innovative pedagogies, a strong focus on experiential learning, the integration of technology, industrial engagement, and other factors. It has moved from ‘textbooks to toolboxes.”
This modern world is one of hyper-knowledge interchange and information overload. Digital technology has enabled knowledge to spread widely, making monologue-style textbooks obsolete. As a result, students are gravitating towards newer tools and technologies that enable interactive dialogue, trialogue, real-time discussions, deliberations, analysis, and applications while being located anywhere in the world.
The Core Values of the Platform That Remained Constant Over The Years
A few of the values on which The Branding Nook stands strong are:
• Empowering people with relevant content
• Adopting a positive tone of voice throughout
• Inclusive approach
• Innovation at every turn
• Easy to consume, but impactful content
All of the above are the core elements of every piece of information and piece of content offered through the platform and are reflected in the corporate culture and ethos.
Achievements and Milestones Along the Way
After being established as a learning platform with informative content on marketing and branding, the website quickly broke down barriers and is now used by learners in more than 15 different countries. The Branding Nook has gained close to 2,000 followers across numerous platforms in these two years, as well as praise, testimonials, and endorsements from entrepreneurs, corporations, and senior professionals from a variety of industries.
As the subject matter expert for the Brand Management course at EdTech company upGrad, Dr. Prachi had the opportunity to extend her lectures to its students. Another notable achievement is the copyright Dr. Prachi recently received for her literary work titled, “Teaching Pedagogy focused on Purpose-Driven Experiential Learning for Management Students,” which has got registered with the Copyright Office, the Government of India. Dr. Prachi has trained senior and intermediate managers of firms in India and other South Asian nations on marketing and branding.
Currently, Dr. Prachi holds the position of, Director, Centre for Digital Marketing, Strategy and Analytics at Chitkara Business School, Chitkara University, Punjab, India.
The Way Ahead: Creating the Future’s Route
Since its inception, The Branding Nook has experienced exponential growth and carved out a unique place for itself in the field of marketing with a laser-like emphasis on branding knowledge exchange and development. In the upcoming years, they intend to expand even more.
When asked about them, Dr Prachi states that consulting with and working with entrepreneurial companies is part of their future goals. By inspiring a desire to advance as the brand, The Branding Nook aspires to be a partner in the growth stories of both individuals and businesses.
A Word of Advice for Young Entrepreneurs By Dr Prachi Gupta
Dr. Prachi Gupta says, “Be a vigilant marketer. Always be prepared to adapt, re-adjust, and re-strategize in order to survive and prosper in the face of the unpredictable macro forces present. As an entrepreneur, you will experience and write about many things.
Every little bit of information counts. Remember to look for the one story—your story—among the many that will define your company’s and your personal brand. Make that tale interesting, valuable, and visible. Above all else, staying ahead of the curve would help you. What matters is the vision and the spirit”.
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