• About us
    • Data Analyst Team
    • Magazines Sections
    • Editorial Team
  • Advertise with us!
  • Business review
  • Guest writers
    • Guest Contribution
  • Subscription
  • Career
  • Contact us
Saturday, August 13, 2022
Business Connect | Best Business magazine In India
Upcoming Event
  • News
    • All
    • Blog
    Vikram Sarabhai 101st birth anniversary: Remembering the 'Father of Space Program'

    Vikram Sarabhai 101st birth anniversary: Remembering the ‘Father of Space Program’

    Nitish to take oath as Bihar CM today; Tejashwi may become Deputy CM again

    Nitish to take oath as Bihar CM today; Tejashwi may become Deputy CM again

    India may ban Chinese phones under INR 12,000: Report

    India may ban Chinese phones under INR 12,000: Report

    CWG 2022: Most medals rained on the 10th day, Indiawon 15 medals including 5 gold

    CWG 2022: Most medals rained on the 10th day, India won 15 medals including 5 gold

    Realme 9i 5G launch date revealed: Specifications, price & more details here

    Realme 9i 5G launch date revealed: Specifications, price & more details here

    Sudhir Unstoppable: The man who fought polio now won 6th gold for India at CWG 2022

    Sudhir Unstoppable: The man who fought polio now won 6th gold for India at CWG 2022

    75th Independence Day: Free entry to all ASI-protected monuments from August 5 to 15

    75th Independence Day: Free entry to all ASI-protected monuments from August 5 to 15

    Asia Cup schedule 2022: India to take on Pakistan on August 28 in UAE

    Asia Cup schedule 2022: India to take on Pakistan on August 28 in UAE

    Earth completes its rotation in less than 24 hours, breaking record for shortest day again

    Earth completes its rotation in less than 24 hours, breaking record for shortest day again

  • Magazine
    • 2022-21 Magazines
  • Lounge Interviews
  • Press Release
    • PR Enquiry
  • Blogs
  • Success Stories
  • Testimonials
  • Interior Design
  • Launchpad
  • BCM TV
No Result
View All Result
  • News
    • All
    • Blog
    Vikram Sarabhai 101st birth anniversary: Remembering the 'Father of Space Program'

    Vikram Sarabhai 101st birth anniversary: Remembering the ‘Father of Space Program’

    Nitish to take oath as Bihar CM today; Tejashwi may become Deputy CM again

    Nitish to take oath as Bihar CM today; Tejashwi may become Deputy CM again

    India may ban Chinese phones under INR 12,000: Report

    India may ban Chinese phones under INR 12,000: Report

    CWG 2022: Most medals rained on the 10th day, Indiawon 15 medals including 5 gold

    CWG 2022: Most medals rained on the 10th day, India won 15 medals including 5 gold

    Realme 9i 5G launch date revealed: Specifications, price & more details here

    Realme 9i 5G launch date revealed: Specifications, price & more details here

    Sudhir Unstoppable: The man who fought polio now won 6th gold for India at CWG 2022

    Sudhir Unstoppable: The man who fought polio now won 6th gold for India at CWG 2022

    75th Independence Day: Free entry to all ASI-protected monuments from August 5 to 15

    75th Independence Day: Free entry to all ASI-protected monuments from August 5 to 15

    Asia Cup schedule 2022: India to take on Pakistan on August 28 in UAE

    Asia Cup schedule 2022: India to take on Pakistan on August 28 in UAE

    Earth completes its rotation in less than 24 hours, breaking record for shortest day again

    Earth completes its rotation in less than 24 hours, breaking record for shortest day again

  • Magazine
    • 2022-21 Magazines
  • Lounge Interviews
  • Press Release
    • PR Enquiry
  • Blogs
  • Success Stories
  • Testimonials
  • Interior Design
  • Launchpad
  • BCM TV
No Result
View All Result
Business Connect | Best Business magazine In India
No Result
View All Result
Home Lounge Interviews

The Go-To Guy!

Redefining Digital Marketing In The New Normal

Anurag Tiwari by Anurag Tiwari
September 9, 2021
in Lounge Interviews, Company of The Year 2021
The Go-To Guy.
Share on FacebookShare on Twitter

The Go-To Guy!

Redefining Digital Marketing In The New Normal

COMPANY OVERVIEW
The Go-To Guy! is a brand under Disrupvation Digital Pvt. Ltd. and is the services arm of the company in the business of providing brand and marketing services. Rebranding Experts & Marketing Evangelists, The Go-To Guy! is known for providing tailored solutions that incorporate the different needs, budgets, and goals for the clients

Consultants have made – “Strategy” – Overrated “Marketing” – A complicated myth and “Branding” – An untouchable convict

We, at The Go-To Guy! are attempting to break this norm and surprise the world every day! We are “Your Idea Execution Agency”. If you have an idea, we will take it to the world.

Over the last few years, the company has helped build 100+ brands across the USA, Australia, Middle East, and India. They have worked across 15+ industries to build brand identities, activate presence & engage consumers – Online, Offline, Social & Mobile.

The company was launched in 2018 by Mr Ajay Kulkarni and Mr Dipankar Ghosh. Ajay & Dipankar met at a gaming company in Hyderabad where Ajay was heading the marketing division and Dipankar was heading the branding division. Their complementary backgrounds helped them grow the company together handsomely as they could see the bigger picture together. They shared a great working relationship back then and always wanted to start something together as they both valued each other’s unique and distinct skill sets.

Both moved on to work in leadership positions in different companies. Dipankar decided to take the plunge first in 2015 and started The Go-To Guy! as a boutique brand agency where he used to get attached as a consultant with organizations that had brand building needs. Back then, he used to work with a freelancing team to get the execution done.

Fast forward to 2018, Ajay who by then had a fabulous career and had served in several leadership roles across gaming, media and technology companies joined Dipankar and together they co-founded a 2.0 version of The Go-To Guy!, which was now a full-fledged end to end brand marketing agency with branding and digital marketing expertise. They positioned themselves as “The No Nonsense Executionists!”.

The company has a multi-layer review process before every deliverable is rolled out. There are checklists in place that ensure a thorough review happens. They have also launched a STAR Rewards program that recognizes employees who do quality work. They have a very transparent policy in terms of recognizing efforts. Every good effort, small or big, is acknowledged in the form of ‘Stars’. Person with the maximum stars every month becomes the STAR of the month and is recognized with an instant cash reward.

This two-pronged approach of a multi-layer quality review, coupled with the incentive of STAR rewards program helps to ensure that their quality is top notch.

A CLIENT FAVOURITE COMPANY
“We build relationships, not clients.”

Over the last few years, The Go-To Guy! has worked with clients across fifteen industries. Understanding the unique challenges they face, they provided customized solutions to them. The company has retained most of its clients through the years. The length of the relationship with their clients is a testimony of the good work that they have done.

The company works with startups, SMEs, as well as large corporations across the USA, Australia, Middle East and India. Based on what stage the companies are in their company life cycle, they will have different needs, budgets, and goals. The Go-To Guy! understands that and having worked across companies of all sizes, it has acquired the expertise to market a company of any size.

The company provides end-to-end brand marketing services, so companies need not run around and partner with multiple agencies, it’s got them covered. This ensures a single point of contact for delivery and consistent messaging across mediums.

Dipankar was the youngest brand champion at Deloitte across the world, and Ajay built India’s 3rd largest Rummy gaming company from scratch in less than 16 months as their Business Head – these are skills that come with their principals and bring The Go-To Guy! its edge – their Branding & Marketing expertise

complement each other so well, and make The Go-To Guy! a holistic expert. This is not the case with most of the other agencies, they are usually good in one field. And hence they get the advantage of being a solid one-stop shop for a client when it comes to building, activating, and engaging a brand.

FUTURE PLANS
The Go-To Guy! was on the cover of Silicon India as one of the Top Marketing Startups. It is now in the process of setting up an office in Mumbai targeting the national big brands, and also, is setting up an office in Dubai, UAE, as they see great opportunity from that region. Dubai is a gateway to the world and all the big brands across.

PARTING WORDS
“The pandemic has taught us all several lessons, the new normal, the importance of health, the need of actual socializing with family and friends and appreciating life while you can.

We would just say that “inch wide, mile deep” focus is the need of the hour, and making sure you move the needle every day is the key to success. Big successes are great to come by, but small developments also should be acknowledged, because that is what will help you keep going. We always say one thing to everybody we meet; we entrepreneurs survive on ‘hope’. Every new morning brings in a new ray of hope, so keep the hope always high, and you will find the energy to drive yourself forward, no matter what the situation is!”

Must Read:- 

  • Business vs Job: Which is Better
  • Top 10 series on Netflix 2021, don’t miss these must-watch series
  • Upcoming List of Top Indian Web Series of 2021
  • Top 10 richest player of the world 2021
  • Top 10 highest paid CEO in the World
  • Top 10 richest person of India
  • Top 10 Highest Paid CEOs of India
  • The Success Story of Steve Jobs
  • Top 10 Business Magazine In India
  • Top 10 Business Newspaper In India
  • Top 10 richest billionaires in the world 2021
Previous Post

Welspun becomes 1st Indian company to receive US FDA approval for surgical masks

Next Post

Ola electric scooter sale to begin today, know price, buying process, and more

Related Posts

Musings of a Lazy Author
Lounge Interviews

Musings of a Lazy Author

by Anurag Tiwari
August 12, 2022
0

Musings of a Lazy Author Sabarna Roy is Senior Vice President at Electrosteel Castings Limited, an author of...

KALATMAK SPATIAL SYSTEMS
Lounge Interviews

KALATMAK SPATIAL SYSTEMS

by Anurag Tiwari
August 12, 2022
0

KALATMAK SPATIAL SYSTEMS True To Design. Always The furniture industry was an extremely unorganized sector in the year 1980, when...

Skyget

Skyget

August 10, 2022
Narendra Deshpande

Narendra Deshpande

August 9, 2022
GO GREEN WAREHOUSES

GO GREEN WAREHOUSES

August 6, 2022
TECH INNOVATION GLOBAL INC.

TECH INNOVATION GLOBAL INC.

August 6, 2022
Next Post
Ola electric scooter sale to begin today, know price, buying process, and more

Ola electric scooter sale to begin today, know price, buying process, and more

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Plugin Install : Widget Tab Post needs JNews - View Counter to be installed
  • Trending
  • Comments
  • Latest
Tata Group Net Worth: A look at the growth strategy

Tata Group Net Worth: A look at the growth strategy

August 12, 2022
Benefits of reading Magazines and Newspaper

Benefits of reading Magazines and Newspaper

August 12, 2022
Musings of a Lazy Author

Musings of a Lazy Author

August 12, 2022
KALATMAK SPATIAL SYSTEMS

KALATMAK SPATIAL SYSTEMS

August 12, 2022

Recent News

Tata Group Net Worth: A look at the growth strategy

Tata Group Net Worth: A look at the growth strategy

August 12, 2022
Benefits of reading Magazines and Newspaper

Benefits of reading Magazines and Newspaper

August 12, 2022
Musings of a Lazy Author

Musings of a Lazy Author

August 12, 2022
KALATMAK SPATIAL SYSTEMS

KALATMAK SPATIAL SYSTEMS

August 12, 2022

Recommended

BizMobia

BizMobia Software Pvt Ltd – Conceptualizing your ideas into technology

April 6, 2021
COVID-19: India to start vaccination for 12-14 year age group from March 2022

COVID-19: India to start vaccination for 12-14 year age group from March 2022

January 18, 2022

Most Popular

Tata Group Net Worth: A look at the growth strategy
Networth

Tata Group Net Worth: A look at the growth strategy

August 12, 2022
Benefits of reading Magazines and Newspaper
Blog

Benefits of reading Magazines and Newspaper

August 12, 2022
Musings of a Lazy Author
Lounge Interviews

Musings of a Lazy Author

August 12, 2022

Business Connect is a business magazine whose name is derived from Business Community which connects entrepreneurs, executive officers and VCs. With a mission to have one of the highest readership figures of senior-level executives and investors in India, Business Connect brings its edition on monthly basis.

Follow Us

Contact Information

Address: 807, DDA 2, District Centre, Janakpuri West, New Delhi-110058

Phone Number: +91-11-41065208, 42636209

Mail:

  • abhishek@businessconnectindia.in
  •  events@businessconnectindia.in
  •  info@businessconnectindia.in

Recent News

Tata Group Net Worth: A look at the growth strategy

Tata Group Net Worth: A look at the growth strategy

August 12, 2022
Benefits of reading Magazines and Newspaper

Benefits of reading Magazines and Newspaper

August 12, 2022
Musings of a Lazy Author

Musings of a Lazy Author

August 12, 2022

Request a call back

  • About us
  • Why us
  • Healthcare
  • Guest writers
  • Career
  • Contact us

© 2020 All Rights Reserved by Business Connect India

No Result
View All Result
  • News
  • Magazine
    • 2022-21 Magazines
  • Lounge Interviews
  • Press Release
    • PR Enquiry
  • Blogs
  • Success Stories
  • Testimonials
  • Interior Design
  • Launchpad
  • BCM TV

© 2020 All Rights Reserved by Business Connect India