WhiteDigital: Creating a Distinguished Niche in Pay Per Click (PPC) Ads.
Highlighting the grandiose whiteDigital®’s overview in the upcoming edition of Business Connect that is ‘Company of the Year 2019’ for the readers to walk through the company’s contribution in the Digital Marketing sphere. A remarkable contribution that the company has offered in the respective genre. They have a blue ocean approach towards Pay Per Click Advertising combined with AI (Artificial Intelligence) making competition irrelevant. They help businesses generate over $5 million per month in sales.
VOYAGE TO THE COMPANY’S PROFILE
whiteDigital® is an award-winning Google Premier Partner Agency. They serve businesses and agencies with a full-fledged focus on digital advertising. With Google certified experts under one roof and artificial intelligence, they currently run 488 profitable PPC campaigns. Moreover, they are a NASSCOM and ISO 9001:2008 accredited digital marketing company which started its operations in 2002. Run by passionate digital marketing professionals, whiteDigital serves over 500 clients across 32 countries and 4 continents, they focus on increasing the conversions and driving targeted visitors.
whiteDigital delivers a wide range of digital marketing solutions including PPC, Google Adwords, Facebook Ads, Bing Ads, Local Business Marketing, Design & Development, Google Penalty Recovery, Onsite SEO, SMO, PR Marketing and Video creation services. Their SEO services have strengthened their roots right from the time when the ‘SEO’ concept came into origin. So well is the knowledge and expertise of the workforce over here, with no compromise to quality service and prompt delivery practices.
DIFFERENT FROM THE COMPETITORS
As a Google premier partner, they are one among the very few agencies in the world who has access to Google’s latest tools and data. Google engineers provide the resources first before rolling out to the rest.
- Deliver optimum results – Learn, Plan, Execute, Measure & Maximize- a never-ending research process. This perseverance of their diligent team of Google Certified Professionals & Analytically Engineered workforce has earned us the Prestigious Google Premier Badge, which hardly 3% of Google partners have been merited with.
- They offer smart, 100% white label PPC management and creative solutions to tackle any challenging situations.
- 15+ years in the global market since Digital Marketing Evolution
- Google Certified Professionals and Analytically Engineered workforce
- Our rates are the best in the Industry that any premier Google partner agency can offer without any hidden charges and unpleasant surprises.
- They provide services only to one client per location on the market vertical to ensure no conflicts of interest.
- Google Premium Partner, NASSCOM Member, ISO 9001:2008 Certified
A KNOT OF TRUST
Over the years of service, they have managed and are managing thousands of industries across different verticals. They have organized the data (big data) in a combination of keywords, location, demographic, clicks, conversions, and various other factors. They use tensorflow platform with logistic regression to predict patterns from the existing data and the emerging trends.
They have direct access to valuable industry data and insights from Google, as well as Google-hosted training seminars and other events ensuring that they are always able to apply the latest tactics and innovations to the clients’ campaigns. They also conduct events from time to time along with Google, inviting clients for a better understanding of their business; provides them with tips and tangible actions.
SYMPHONY WITH THE CHANGES IN TRENDS
As a Google solution provider, their clients expect them to take care of the complete digital marketing solutions including auditing their existing website, ad campaigns if any and provide them a better solution. They offer an initial consultation to understand their business goals and existing marketing strategies. They analyze the client’s pain points, strength, competition, market and then strategize plan according to their budget. All their consultations are done by industry experts, technical persons over google Hangouts, phone or face to face at free of cost. They then assign a team of experts to work on their campaigns. They test the campaigns on several channels like Search, Display, Video, Call Only, ReMarketing, etc. and identify the best performing channels for Max ROI. Their cost per conversions are the best in the industry and they have a CRR(Client Retention Ratio) of 85%.
At whiteDigital, employees are treated as valuable resources. They provide them all flexibility, best perks in the industry with incentives, peace of mind, positive environment with all the latest facilities including gym, on demand coffee/snacks, etc. They offer everything that will keep them happy at the workplace because they believe in the mantra: Happy Staff = Happy Client!
Gunaseelan Nadar states, “We never have to pressurize on our staff and drain them, we just keep the positive vibe around, and they take care of the rest!”
THE NOBLE DEEDS
Educating the underprivileged students and making them good human beings are the most desired things for the bright future of our country, and it’s a responsibility also. So, they identify such students with good scores and help them with their higher education. Apart from this, they provide to schools the necessary supplies and extend the support financially to two orphanages and a home for the mentally challenged. Recently, they donated one lakh to the PM relief fund for floods, sponsored local sports tournament of Kabbadi of worth one lakh plus. Also, they help ex-employees with interest free loans to start their business or pursue education. They are a completely plastic free company.
ACHIEVEMENTS TO BE PROUD OF
- 2002: Established WhiteLake Technology Solutions, Nagercoil, India and launched SubmitINme, a worldwide SEO provider with a workforce counting 4.
- 2008: Established WhiteLake Organics emphasizing Research Interests on Diabetes (DiaTea) and Dermatology. Accredited for ISO 9001:2008 quality excellence.
- 2009: Established RecycleInMe (RIM) that overlooks on Scrap Dealership worldwide.
- 2011: Prestigiously certified by NASSCOM and recognized as a NASSCOM Member.
- 2014: Became Partners with Google, Established a Retail Chain and planted business operations at Chennai.
- 2016: Ranked as the Company of the Year for PPC Services by siliconIndia. Also, in this year, Awarded as number one Agency in South Asia by Google for Innovation and Creativity.
- 2018: Earned Google Premier Partner.