YouTube Monetization Update: Only 500 Subscribers Now Required, Watch Time Also Reduced
Written by Sanjay Kumar
YouTube
Video sharing company
- Parent organization: Google
- Founders: Jawed Karim, Chad Hurley, Steve Chen
- Founded: 14 February 2005, San Mateo, California, United States
- Headquarters: San Bruno, California, United States
- Revenue: 2,924 crores USD (2022)
- CEO: Neal Mohan (16 Feb 2023)
YouTube is revising the eligibility requirements for creators to access monetization tools through the YouTube Partner Program (YPP). As part of this update, the company is also extending its shopping affiliate program to U.S.-based creators who meet specific criteria: being part of YPP and having over 20,000 subscribers.
According to YouTube, the new qualifications for the partner program include:
- Having a minimum of 500 subscribers.
- Uploading at least 3 public videos within the past 90 days.
- Accumulating either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
Previously, the requirements were as follows:
- Having at least 1,000 subscribers.
- Accumulating either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.
If creators meet the updated threshold, they can apply to join YPP and gain access to various monetization tools such as Super Thanks, Super Chat, Super Stickers, channel memberships, and the ability to promote merchandise through YouTube Shopping.
However, the condition of uploading three videos per 90 days may pose challenges for creators who focus on longer-form content, as they may not have enough material to produce multiple videos within that time frame, despite amassing millions of views.
These new eligibility criteria will initially be implemented in the United States, the United Kingdom, Canada, Taiwan, and South Korea, with plans to expand it to other countries where YPP is available.
In addition to these changes, YouTube is also expanding its Shopping affiliate pilot to include more U.S.-based creators. Creators who are already part of YPP and have over 20,000 subscribers will have the opportunity to tag products in their videos and Shorts, earning a commission through the program. YouTube introduced shopping-related features for Shorts to select U.S.-based creators in November of the previous year.
Further details regarding these new programs will be discussed by YouTube at the upcoming VidCon conference.
In March, YouTube had to modify its rules regarding the use of profanities at the beginning of videos. The company had introduced a policy in November that disqualified any video using profanity within the first 15 seconds, even if it was an older upload. Under the revised policy, the time limit was reduced to seven seconds, and profanity in music was permitted.
As part of its efforts to support Shorts creators, YouTube has been focused on introducing new monetization tools. In February, the platform began sharing ad revenue generated by Shorts with creators. During its Q4 2022 earnings call, the company announced that Shorts had surpassed 50 billion daily views. In comparison, Meta (formerly Facebook) reported 140 billion daily views for Reels across Instagram and Facebook in October of the previous year.
Last year, YouTube unveiled Creator Music, a tool that allows artists to earn money by granting permission for their music to be used in videos. In March, the company introduced a new metric to track an artist’s reach across various formats, including Shorts.
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