8 Effective Ways to Advertise Your Services & Products
Hello everyone, welcome to Business Connect Magazine. Today, we will be sharing 8 best ways to advertise Products and Services. Advertisement is an essential part of any business. It gives you wide exposure to your work and helps you to gain the popularity of your business. Here are the few benefits of advertising:
- Build awareness
- Educate consumer
- Boost your business reputation
- Acquire new customers.
For businesses, the ways we would advertise products and get attention from customers have changed dramatically over the past 10 years. By far, the most significant change has been in digital ad spending. According to the latest report released by Dentsu India, digital advertising reached a market size of Rs 21,323 crore in 2021., growing at 35.3% owing to the accelerated business and consumer shift towards digital.
#1. Search Ads.
Search ads, also known as search engine marketing, PPC(Pay per Click), and Google adverting, is a marketing technique that appears on your search engine result. The search engines show ads related to the prices of information you search. FYI 85% of Google’s revenue comes from the Google Ads platform.
Over the past last decades, the popularity of this search engine advertainment has increased. According to Review42, the Google search engine is used over 70,000 each second. It is almost 227 million an hour and about 5.4 billion Google searches per day.
One of the great things pay per click about advertising is that you only pay for what consumers click on. Whether you have a big company or small business, you can tap into the power of the search engine for a small cost. Definitely, this is one of the best ways to advertise products and services.
#2. Social Media Ads.
According to a recent survey from satatista.com, 75% of Gen Z and 48% of millennials makes purchasing decisions influenced by social media ads.
Social media is one the most effective source to advertise products and services, with more startups and companies embracing the power of social than ever before. As the number of social media users continuously grows and consumer shopping behavior is known by their likes on Instagram and Facebook TikTok, many businesses vividly leverage these networks’ drawing power for promotion.
Online social platforms like LinkedIn, Facebook, Instagram, and many others have been offering paid ads services for a very long time.
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#3. Email Marketing.
There was a time when email was used just for communication, but it is now much more than that. Along with communications, now many businesses use email to promote products and services. Email marking is up to 40 times more effective at reaching your target consumers than social media, as per McKinsey & Company.
Email marketing strategy helps you reach and connect with your target audiences on a personal level and boost sales at an affordable cost. The best thing about email marketing is that it can be easily measured. Many email marking tools offer the features to know what happens after you have sent out your email campaign. It can be measured Delivery rates, bounce rates, unsubscribes rates, click-through rates, and open rates are included in it as a feature. It gives us a better understanding of how your email campaigns are working, which one is tweaked, or which ones to get rid of it altogether.
#4. Influencer marketing.
“Hey guy, welcome to our channel. This video/podcast is sponsored by XYZ brand.” Doesn’t it sound familiar? You guessed it right, it is an influencer. The concept of this marketing strategy is that you sponsor one of their video/content. In return, they would promote your product to their audience. As of 2020, the influencer marketing industry has reached $16.4B. It indicates that influencer marking is so lucrative.
Speaking about success rates, 80% of marketers find influencer marketing effective. While 71% of marketers believe the quality of customers and traffic from influencer marketing are as good as other marketing sources. This is another way you can advertise products and services.
#5. Newspaper ads/direct mail.
Although digitalization has evolved over the past few decades, print ads are still considered the most trusted medium with the highest ROI of 112%. One of the valuable benefits of print ads is that it offers several options to target a particular audience regardless of the location and specific group or behavior target. In contrast to other modes of ads, newspapers offer better flexibility, better cost-effectiveness, better engagement, quick response, more convenience, and more.
When it comes to direct mail (advertisements sent to the mailbox), a report shows that 42.2% of direct mail recipients either read or scan the mail they received. Also, buyers are very likely to visit a website after finding a product in a catalog.
#6. Video ads.
Since YouTube launched in 2005, this platform has become the world’s most popular video-sharing platform. On an average month, 43% of all global internet users, the platform access YouTube. If that is the reality, what could be a better place than advertising your product on YouTube.
With this platform, it has become quite easy for businesses to advertise products in local and national as well as international markets. YouTube has powerful algorithms that ensure it reaches the right audiences.
#7. Live Television & Radio.
The TV advertising market has declined over the past few years. The main reason for the decline is considered to be a high advertising price and a lot of effort, but it is all worth it. A brand’s presence on TV can lend credibility. Through TV, you can present your brand to much larger audiences.
Radio advertising is also one of the most effective advertising platforms that offer the opportunity to pinpoint your ideal audience and target your sales approach solely. This is called word-of-mouth advertising. In between running live shows (sport, weather, traffic), on-air personalities incorporate sponsorship ads as dialogue, background music, sound effects, and catchy tunes known as jingles to promote products.
#8. Content marketing.
Content marketing is a strategic marketing approach used to attract, engage, and retain a clearly defined audience by creating and distributing valuable, relevant articles, videos, podcasts, and other media. This marketing strategy answers your audience’s questions and not just helps you promote your products but converts the potential audience into customers. This approach is used by many leading organizations globally, including P&G, Microsoft, Cisco Systems, and John Deere.
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