Accelerating Business Growth under the Wise Supervision of Visionary and Fierce Leader Padmakar Phad
Canopus Media, based out of Delhi, is a values-driven Marketing agency dedicated to empowering customers with a Pan-India presence and global reach led by visionary Padmakar Phad. Being a well-acclaimed company in the Direct Marketing industry with entire execution capacity in-house, Canopus worked with Fortune 500s and brand-new start-ups, and ambitious businesses to generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.
Driven by the persistent belief and focus on competitive advantage, Padmakar Phad, at the helm of the brand, as the Head of Operations, has always believed that opportunities are all around us and he took comprehensive control of them. Continually endeavouring to achieve excellence, Padmakar Phad has become a renowned name in the market space today with a superior history in marketing and advertising across India and worldwide. He is highly skilled in Business processes, Sales, Business Development, Business, and Small & Large Businesses and is known for his exemplary leadership.
A GLIMPSE OF CANOPUS MEDIA
Based in New Delhi, Canopus media is a global Influencer marketing agency that is committed to helping companies to be the biggest and most creative they can be. Incorporated in 2020, the firm specializes in marketing, promoting, and branding different brands. Here, the team has a special eye for specific marketing techniques that interest their target audience.
Canopus stays up-to-date with all new developments, ensuring that your brand receives the best possible service, regardless of where your customers are located. And, it is also committed to keeping users informed and updated about the latest innovations and trends in the world of digital marketing. They have built a robust team of experts who can help you to get the most out of your business and make sure that your brand gets the attention it deserves.
THE ENTREPRENEURIAL HICCUPS
“In the initial days of Canopus, the resources were very limited. We had to make do with a lot less than we have now. With a supportive crew, our zeal to do better at the work reached the tipping point when the company was introduced to the global market. Also, we were a company with a dream to help others achieve their dreams. And that’s exactly what we’ve been doing for so many years.
We love watching our team grow into leaders and take on the world. The journey hasn’t been easy, but it has been rewarding. We focus on our staff as much as we focus on our customers, and that is what makes us different from the start: we’re all about empowering people to reach their goals, whether they’re ours or theirs” shared Padmakar.
THE INNOVATIVE LEADERSHIP
Bhavvaya, Head Of Execution, Padmakar, Head Of Operations, and Bhumika who is a Campaign Manager are inspiring and innovative leaders who are passionate about what they do. They believe that just making money is not everything – they want to be a part of the change that can take the world towards betterment. That’s why they come up with boundless energy and a burning desire to make this company successful. They know that success is not just about profit: it means being able to change the way people work together, feel about their jobs, and live their lives.
INTEGRAL ROLE OF R&D
In the business world, it is no secret that R&D is imperative to growth. Since its inception, R&D has been a cornerstone of Canopus’s growth. Ever since the beginning, the company We are continuing to invest in the R&D department to look for new opportunities and come up with innovative ideas.
The story that was begun with a small team in India today has numerous business opportunities worldwide. It has become a globally renowned brand and it is still growing. An industry veteran Padmakar Phad understands the significance of R&D for business growth and sales generation. He actively encourages the R&D team to come up with new initiatives and invites others to join them on this exciting journey!
STAYING PARALLEL TO TECHNOLOGICAL ADVANCEMENTS
Bhavvaya’s believes that it’s our duty as a company to look at the market and figure out what’s working, what’s not, and how we can take advantage of new technologies and consumer preferences to make the most of the product strategy. In other words, they are actively looking for ways to improve user experience with Canopus Group. In addition, they encourage their customers to share their feedback so that the team can work on the improvement accordingly.
Canopus Group uses a unique approach to encourage its teams to be more productive. teams are encouraged to ask for help from any member of the company. The single most important thing is that the job gets done, not how it gets done. Canopus Group’s philosophy is that everyone at the company should be able to share knowledge without fear of being judged. This creates a culture of high productivity and creativity.
MOTIVATING THE TEAM AGAINST OBSTACLES
Last year, Canopus came up with a new initiative called “Risk on Something,” which focuses on helping the employees take risks, and we measure how they fare through the results of those risks. So far, the results have been amazing. “We’ve seen both individuals and teams grow as they’ve tackled challenges that we never could have. We’ve seen leaders come into their own, and we’ve seen a lot of hardworking employees get their just rewards for taking all the risks they do. And we’ve seen some failures too! But that’s what makes us who we are; it’s all part of the process”, asserted Bhavvaya (Head of Execution)
ACHIEVEMENTS & FUTURE OUTLOOK
The team is thrilled to have grown Canopus from zero to a five-million-dollar company in just one year. While they have had fun years before, this was their biggest and best yet. The firm landed clients in the USA and Canada, as well as in the Middle East. The next few years seem to be a period of immense growth and success for Canopus Media as it is continuously expanding and partnering with other great leaders and companies in different categories like Metaverse, VR AR, NFTs, and a lot more.
WORDS OF MOTIVATION FOR BUDDING ENTREPRENEURS
Love your work and do everything with passion and put effort into everything, this way you will be able to achieve the goals that you set up for yourself as well as your company. Wishing everyone love!
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