SETTING HIGHER STANDARDS BACKED BY INNOVATION
Business Connect is renowned for its impeccable monthly editions filled with numerous success stories of business players of varied industries. Here again, we are back with our exclusive edition of the month, ‘The Most Influential Business Leaders to Follow.’
To make this read successful, our editorial team had an interesting and joyful virtual session with the leadership panel of HighViz PR. the management of the company and the Founder & MD, Ms. Gurdeep Kaur shared numerous lesser-known facts about the company and also shed some light on her overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage them to break the barriers and chase their dreams.
Giving us a detailed introduction to the company, Ms. Gurdeep quips, “Being unstoppable is my strength. I believe in making a difference in the work every given day so that When you get back home, you are even more energetic and excited about the achievements, which motivates you to plan ahead of the curve. Now, HighViz PR is one of the most trusted brand communication partners working across various industries.
We are a team of communication experts working closely with our clients to enhance their brand equity with the most impactful and targeted PR approach.” She further adds, “If I explain more about the services we offer, we provide services like Media Relations, Social Media Marketing, Audience Targeting, Crisis Management, Content Development, Brand Consultancy, Cross-Platform Visibility, and Reputation Management.
We also offer specialized programs such as the Start-up development Programme, B2B connect Programme, Consumer Connect program, Corporate Communications Programme and Influencer Marketing, Investor Relations Programme, etc. depending upon the current gaps and requirements of our clients. Moreover, we have extensive experience building firms, and brands in new markets. Whether it is an Indian Business looking to expand overseas or an international firm interested in raising your profile in India – we can help.”
THE TRUE LEADER
We questioned the Founder about her approach to the values and ethos throughout the organization that helps her sustain a better leadership style. She quotes, “ Core values like being ethical and modest not only help an individual to grow as a professional however, it also works towards the growth and development of an organization. We are very selective in terms of identifying and hiring the right talent.
Also, we take various initiatives to maintain a healthy environment amongst all internal stakeholders of the agency. As a leader when you can sustain core values in the work environment and culture, reaching out to your mission and vision is easy. Especially in this dynamic market scenario, it is quite imperative for an organization to be quite adaptive and compatible with the changing market demand as the market is fast evolving post-pandemic. Once your core values are intact, the sky’s the limit for you.”
She further adds, “I strongly believe in unlearning and Re-learning every day and sharing the implementation cases with my team frequently. So, If I have to define Leadership, it’s about driving the learning curve of the entire team that substantiates the company’s growth. A true leader needs to strive towards learning and practicing the entire life, so as to set an example for peers to follow.”