A prevailing choice for well-transformed work spaces
Alot has changed at the office over the last few years. And office design is no exception. Gone are the days when employees were confined to desks in large open areas. The current scenario puts emphasise on employee wellness, breakout spaces for privacy, and office furniture that offers flexibility.
The last three decades have proved the high frequency of product purchase in this market that stimulated many players to enter here with an endeavour to try their hands with some out-of-the-box products and services. But, seeking a reliable service provider in this highly unorganised sector is a tedious task. Exactly why, Business Connect decided to spotlight a 5-year-old enterprise in our pristine edition where the prime objective is to enlist some credible vignettes of companies that are being substantive to their respective customer bases effectively.
howe work spaces is one such worthy mention, that is a brainchild of Rukmani Jagannathan, a businesswoman with indomitable spirits who stood unfalteringly amidst this patriarchal, fragmented and labour-intensive industry. She was an HR professional serving some big establishments across the business world. But somewhere, the entrepreneurial bug bit her to take active immersion and made her explore the furniture industry of ergonomic workspace solutions.
Envisioning herself breaking the capsule of normal corporate life and carving an identity as a successful women entrepreneur, she decided to take a plunge into this business. And if we consider the exponential growth she has made as a businesswoman despite being naïve to this hard-core sales space, then a detour in her career trajectory proves to a remarkable and exhilarating story. We believe that Rukmani and her start-up’s awe-inspiring journey will prove to be a captivating read for our cosmopolitan readers, instilling the flames of entrepreneurship in their hearts.
Utilizing her years of corporate experience, Rukmani is prosperously steering the company’s operations through ebb and flow. Within a short period, the Founder has facilitated howe work spaces to scale the ladders of success and make its steadfast presence in the targeted market.
“Sometimes we feel like collaborating and being social while sometimes you just want to be left alone to get stuff done in an office seating pod without interruptions. There’s no right or wrong; just personal preference based on the needs of our team. Along with the evolution of the open or private office floorplan comes designing office furniture that speaks volumes and howe work spaces strives for this only,” reveals Rukmani her endeavour for this venture.
As a well-established furniture brand that was incepted in 2016, howe work spaces dipped its feet in this competitive industry and stood apart with its unique designs and quality standards that help employees work, socialize, collaborate and relax! Conceptualized with the foremost aim to promote collaborative furniture concept across the workplaces, it has efficaciously proved its forte in the furniture industry. As per Rukmani, motivation and integrity are the prime aspects that bind them together to forge ahead with utmost zeal.
With its outstanding product designs, howe work spaces has been able to serve facile workspace transformations for its niche clientele. While raising the bars in the industry, it has been offering a diverse range of modular and exclusive furniture at the workspace, while collaborating with an international Turkey-based brand – nurus. The iconic founder avidly believes this association is going to be quite lucrative for both sides.
nurus’ based in Ankara, Turkey is among the leading professional furniture manufacturers and offers thousands of products that are user-centric and care about environmental factors.
In line with howe work spaces’ prime objectives, they are absolutely delighted to be a sole partner of ‘nurus’ for the Indian distribution drive where they have delivered excellence across niche corporate.
And soon, it will be partnering with more and more furniture manufacturing brands from these nations to deliver world-class experience to its valued customers.
HOW IS HOWE WORK SPACES BEING RELEVANT?
We well- comprehend the Elemental needs of our end-customers as well as architects and designers and supply the furniture accordingly,” asserts Rukmani.
Modern office spaces are designed to inspire and promote collaboration where more flexible work areas with multi-purpose and collaborative furniture have been introduced lately. Such spaces are developed as per the idea to create an environment to promote conversation, transparency, collaboration, innovation, and where employees and employers could sit side-by-side on similar level playing field. Moreover, the office furniture reveals a lot about an organization’s culture. Keeping in sync with all the above notions, howe work spaces ‘adds substance’ to office furniture needs to be welcoming, comfortable, functional, vivid and inspiring, allowing co workers to collaborate in common areas, and work independently in office seating pods.
PENETRATING THE MARKET APACE
With a touch of uniqueness and authenticity in its offerings, more and more renowned corporates are considering and approaching howe work spaces for creating a magnificent work environment in their respective office premises. Rukmani expresses her gratitude to all the clients who trusted and given a golden opportunity in the vast competitive industry.
Many mega corporates like American multinational investment bank, OpenText, Standard Chartered Bank, JLL, British Petroleum, Oberoi Reality, Nomura and considerably more have been under their service umbrella. The company’s finest offerings have made a difference for many corporations and grabbed eyeballs across the business fraternity, giving it a competitive edge so far.
Apart from the primary brand “nurus”, howe work spaces aspires to prosper in the furnishing segment in leaps and bounds while diversifying its product line and adding few more European brands like Infiniti, Forma5 and Deberenn in their portfolio in the most sophisticated manner. Soon, it will launch a brand new portfolio of office furnishing designs at quite alluring prices and a wide range of soft seating at work place.
The concluding note by the phenomenal leader
“Women in decision making tables or at leadership positions should promote and ensure to bring more women in the corporate world as it can do wonders to the business landscape in some unimaginable ways. I personally feel that this industry needs more and more engagement of women participants to innovate as well as generate better business values for the amelioration of the furniture fraternity.”
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