A brand known for its impeccable design and fabrication service portfolio
Jannock International is recognised as a company of young minds with a strong passion for trade shows and extensive experience. Jannock International is an accomplished stall design and fabrication firm with a pan India presence. It has its own set of partners and also extended partners that collaborate with them for some of their business opportunities. Jannock, as a design and production agency for exhibition stalls, provides graphic works with its in-house design studio and production facilities.
They have established a dedicated client servicing team that collaborates closely with clients to ensure the highest quality design and fabrication. Jannock International provides services in Mumbai, Delhi, Pune, Chennai, Bangalore, Ahmadabad, Hyderabad, Jaipur, Lucknow, and other major Indian cities. Internationally, they have worked in Dubai, Germany, Bangladesh, Nepal, Bahrain, and Bangkok. Nikunj Goradia, the Founder of Jannock, has had Rarollercoaster ride of an entrepreneurial journey.
Though there have been bumps on the way, he believes in the saying, “mistakes that cost you millions, if learnt well can bring back billions.” Nikunj says, “Being a maverick since the start of my career, I first tried my hand at multiple jobs, but the voice within encouraged me to build something of my own. As a person, creative freedom
and expression has been at the center of my existence.”
Initially, Mr Goradia started the company as a digital marketing firm, but as they moved along, and the clients started requesting for design services, he realized that he enjoyed witnessing his creativity come to life. Having started with a team of one in 2013, at this point Paracosma has a client base of over 1000 exhibitors, and has completed projects in over 3000 exhibitions.
JANNOCK’S STRATEGIES FOR COMPETITIVE ADVANTAGE
Validate Ideas Early: Beautiful aesthetics are only one aspect of great design. Great design takes a systematic approach to solving problems in a meaningful way. This methodical approach entails identifying unmet user/customer needs and validating that these issues are valuable enough to the user customer for the business to profitably solve them. Craft Elegant Solutions: Form and function go hand in hand in design. “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,” says a popular designer quote.
This quote speaks to the desire of a designer to create elegant solutions to pressing problems rather than frivolous whims. When done correctly, designs have a “connecting” feeling. Rather than using brute force to solve problems, design requires you to craft with care and consideration how each element fits together to form a harmonious whole. As a result, solutions that are more efficient, compelling, easier to maintain, support, and understand are produced.
Focus on a narrow niche: When you try to please everyone, you end up pleasing no one. This is particularly true for service-based businesses. Adapting your model or approach for a wide range of businesses is not cost effective for your company and makes it more difficult for people to determine if your company is a good fit. Jannock provides stall design and fabrication services to a wide range of clients, including corporate clients, event organizers, and retail outlets.
Linc Ltd, EBM PAPST, INEOS Styrolution India Limited, Sunlight cable Industries, Rajoo Engineers, Influx HealthCare Ltd, RIECO Industries Limited, Cygnus Lightning LLP, Zeel Rainwear, Coherent Laser India, and many others are among its clients. Jannock provides innovative designs, high-quality craftsmanship, and friendly customer service. The team stays current on industry trends while also offering competitive prices.
They are knowledgeable and experienced when it comes to stall design and fabrication, which allows the company to provide its clients with the best possible solutions for their needs. “I believe what truly sets us apart is that we don’t have a one size fits all approach. Our solutions are bespoke and highly customized. We spend so much time understanding the motivation of our clients, and being in a commoditized industry, this truly sets us apart.”
Building a team is an important step in any project. It requires careful consideration, communication, and planning. Identification of individuals who have the right qualifications and experience is extremely crucial. Everyone chosen to join the team after a rigorous interview process is then made familiar with Jannock’s vision – followed by projects, timelines, and clearly defined roles and responsibilities to ensure accountability.
Regular feedback is an imperative part of the process, and fluid plus frequent communication ensures better transparency. The Founder, Mr Goradia, has fostered an environment of trust, and acknowledges contributions without any delay. These steps have enabled him to ensure that the team is well-equipped to work together and
that comprises the foundation of a strong organization.
ENSURING QUALITY SERVICES
They have established a comprehensive quality control system to ensure the quality of services in the company. This system includes detailed procedures for the stalls’ design, fabrication, and installation. To ensure that the products meet the highest quality standards, they use high-quality materials and employ experienced professionals.
Furthermore, they perform regular quality checks throughout the process to identify any potential issues or areas for improvement. Effective communication with suppliers ensures that quality materials are delivered on time. While there is crazy use of technology at different touch-points, especially equipment needed to install a stall, and materials used to bring creativity at play; I would like to highlight the importance of human instinct in this process.
Many must have heard Elon Musk mention the first principle–thinking–our job is exactly that. It is to use common sense, decode complex installations and start from the scratch to make it cost efficient for our customers. The technology then becomes a derivative of our first principle: thinking.
A MESSAGE FROM THE ENTREPRENEUR
1. Set your goals and stay focused on them. Don’t let anything derail you from achieving them.
2. Believe in yourself and your idea. Have faith and confidence in yourself and your capabilities.
3. Be prepared for failure and learn from it. Don’t take failure as a sign of defeat.
4. Network and build relationships. Surround yourself with like-minded people and mentors who can help you grow.
5. Take risks and be willing to try new things. Don’t be afraid to take risks and try new things.
6. Embrace change. Change is inevitable and can bring about positive and negative outcomes. Be prepared to adapt.
7. Be persistent and don’t give up. It may take longer than expected to achieve success, but keep going and don’t give up.
8. Remain positive and optimistic. A positive attitude can help you stay motivated and inspired.
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