MILKY MIST
Another name of quality and taste for dairy products
“Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t.”
With these inspiring words, the Business Connect team welcomes the global readership of our magazine with a mouth-watering tale of South India’s leading manufacturer of value-added dairy products-Milky Mist. Our editorial team shared an inspiring interacting session with the leading figure of the venture T. Sathish Kumar (Chairman & MD). He revealed some surprising facts about the company and his entrepreneurial journey to us that made us feature them on the cover page of this exclusive edition. We truly desire and hope that this exclusive read will motivate our upcoming entrepreneurs out there and will add some value to the lives of our global readership as well.
Trading in 25 distinctive dairy and food products, including Paneer, Butter, Cream, Cheese, Yogurt, etc., Milky Mist Dairy Food Pvt. Ltd. has become a synonym of taste and quality. Conceptualized in the year 1992, the company is scaling up the success ladder with innovative dairy processing facilities that can optimize one million liters of milk regularly. Sathish Kumar. T recalled the days when the young enthusiastic mind in him was keen to establish his father’s floundering milk trading business into a leading venture in the respective realm.
After analyzing the emerging opportunities and demand gaps in the market, Sathish Kumar convinced himself to shift the entire business process with value-added dairy products. He was well-aware of the fact that there is a shining future for the production of quality, hygienic and safe products, and hence, he established Milky Mist with his team.
Sathish Kumar has a habit of traveling across India and abroad to add some valuable nuggets to his portfolio by interacting with different machinery manufacturers, technology providers, and numerous industry leaders. Introducing us with his exceptional growth story, Sathish Kumar asserted,“Initially, Milky Mist’s plant was set up in a 21-acre land in Chithode, Erode District. In the year 2019-20, Milky Mist shifted its manufacturing facility from the old plant to a sprawling, state-of-the-art plant spread over 55 acres surrounded by a lush green area.
The new plant has got a processing capacity of one million liters per day expandable to 1.5 MLPD. It has got the latest technology to manufacture fermented products like curd. Further, the mega plant has also got various value-added products sections, including ghee, butter, cheddar cheese, cream cheese, shrikhand, and lassi.
Milky Mist produces 25 different VADPs with above 200 SKU-owns and operates the largest fleet of vehicles equipped with refrigerators to keep its products under controlled temperature conditions. In addition, our company has got the largest fully automatic mozzarella plant in the country that includes highspeed processing and first-of-its-kind packing machines.”
THE EXCLUSIVE USPS
The management team of the company determinedly asserted throughout the conversation that Milky Mist has become another word for the safety and service of products consumed by millions of households in South India. Having a business span of more than two decades, the organization has scattered its roots across the premises of Goa, Maharashtra, Gujrat, and North East. Keeping in mind the strong, dedicated, and loyal sales network, the leadership panel is heading forward to expand the operations pan India.
The research and surveys express that our country has transformed itself from a milk deficit country to a top producer of the same in a very short span. Also, the dairy sector is the main employment source for millions in India as there has been a remarkable transformation in technology utilization in the domain. The Milky Mist team proudly claimed itself a leader in technology utilization and is standing still in the cut-throat competition. In the context of discriminating elements,
Sathish Kumar asserted, “The growing demand for VADPs from a sizeable section of young population has spurred most companies to opt for product innovation. This has helped Milky Mist’s growth during recent years, especially the last ¾ years or so when the company has made exponential growth. With a lot of tailwinds visible for the sector as a whole and support from the Govt.”
The company is relentlessly striving to make itself an alternate name for quality dairy products all over the country and hence, it always emphasis on quality and safety along with on-time service. This directly benefits the company in retaining customer loyalty and support. The managerial team stated, “We do our in-house research based on product feedback from the market to ensure that our products conform to the exact client requirement and taste. We keep on expanding our products portfolio to cater to the increasing market demand and requirement, and our products conform to the necessary standards or certifications be it FSSAI OR BIS.
TRANSFORMING UNCERTAINTIES INTO OPPORTUNITIES
Steve Jobs asserted once, “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”
It’s comparatively easy for one to start a business, but it’s not everyone’s cup of tea to sustain for a long period. It requires a robust determination, willpower, and consistency to stand still in unpleasant circumstances of a business’ life span. Milky Mist has an unbreakable record of transforming all the obstacles and uncertainties on its way into emerging and innovative golden opportunities. Recently, the company went online for the operations that immensely helped it in quadrupling the progress and growth with maximum efficiency and effectiveness.
In this context, the visionary affirmed, “While it can be said that going online has accelerated our progress, we mostly depend on the tried & tested formula of 3Ps for marketing sales of our products and so far we have been hugely successful in creating a very good-and effective market for our products.”
Our team curiously asked the CEO about the innovative techniques of the company and they explained that they believe in adopting the latest and emerging strategies in production that can match the giant players in the dairy sector. Intending to adopt and implement the best possible practices throughout the organization, the company relentlessly keeps itself engaged with suppliers and vendors. In addition, the team has developed a varied range of new products, including spiced buttermilk, UHT milk, frozen pizza, probiotic curd, and many more on the list.
After asking about the reason behind their strength against uncertainties like COVID-19,
Sathish Kumar asserted, “Thankfully, the dairy sector being in the essential list, Milky Mist wasn’t seriously affected by the recent pandemic. However, it doesn’t mean that we’re isolated from the market vagaries. Yes, we had to endure a lot of difficulties in procuring milk, meeting farmers, delivering our products to end-users. But, true to the adage ‘when the going gets tough, the tough get going, our team rose to the occasion and delivered the results braving many hurdles.”
GIVING BACK TO THE SOCIETY
“A business that makes nothing but money is a poor business.”-quoted Henry Ford. Other than making insane money, being socially responsible is also a crucial trait of a successful business. It is the moral duty of the business leader and the team as a whole to be active in social-friendly tasks as it directly improves the social status of the business. Undoubtedly, Milky Mist has become a symbol of social contribution as it has a positive record of paying back to society with different approaches.
In context to this, the company has planted 16,000+ trees across rural and urban areas with a positive intention to spread greenery and a clean environment. Along with this, the team also encourages child education in different regions of the country by providing every possible facility, including financial support to the school’s infrastructure and financial aid to EWS of the society.
Moreover, Milky Mist has also established numerous hospitals and NGOs intending to provide better treatment for fire victims and other needy at the same time. Meanwhile, the organization has considered water treatment as a focal point as they are working on rejuvenating and improving the current status of water bodies such as lakes, ponds, canals, etc., in different parts of society, especially in rural areas. In this context, the MD affirmed, “So far, we have undertaken more than 53 projects of water body equivalent to 4000 sq. meters benefitting 47 villages and 56, 000 farmers. We’re very happy that due to our small efforts, we’re able to increase groundwater in these areas.”
ARRAY OF ACCOLADES
“Gone are the days when business leaders were considered specialists from a particular discipline. At present, they are required to have a fair idea if not deep insight, on every aspect of the company and be prepared to don several hats. In addition, they should be adept at PR Management as well. The saying that ‘the buck stops at the corner office’ is indeed absolutely true,” stated Sathish Kumar.
He further added that the remarkable leadership techniques of the management have helped the company win an exemplary amount of recognition. Milky Mist has conquered the FMCG market by utilizing a consistent customer-centric approach right from its inception. Presently, the company has a fleet of 180 vehicles as it transports its various products from Kanyakumari to Kashmir and across India. Also, the company has bagged Nanayam Vikatan ‘Business Star’ award, ‘Nambika Natchathiram Tamizhan’ award-and ‘Marangalin Kaavalar’ award from Sakthi Groups and many more as well.
FUTURE ENDEAVORS
“Patience, persistence, and perspiration make an unbeatable combination for success.” In the context of plans, the leader stated, “Milky Mist has always been ahead of the curve as regards strategy, technology and planning for the future. To meet the growing demand and market forecast, Milky Mist has initiated a phase-2 expansion project at an outlay worth multi-crore that needs to be spent in the next 3 years to set up a facility to manufacture various value-added products such as high protein health drinks, ice cream, long life products. And we’re confident that this help the company to reach the next milestone of achieving a sales turnover of $ 1 billion by 2030.”
At last in the conversation, our team asked Sathish Kumar about his biggest learning so far as a leader and appealed to him to share his learnings with our business community. He added, “As a leader, the most important thing that I have learned in all these years is that your attempt may fail, but do not fail to attempt. The mantra is to keep on innovating and adopt the latest and best manufacturing practices. My message to budding entrepreneurs is to believe in yourself and your ideas and do not shy away from failures.”
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