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Home Lounge interview

MRPL Group

Being a Global Fashion / Lifestyle Company

admin by admin
April 20, 2023
in Lounge interview
MRPL Group
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MRPL Group

Being a Global Fashion / Lifestyle Company

From a Start-up to being a re-known name in the Global Fashion Retail & E-commerce Industry, MRPL Group has come a long way in its pursuit of spearheading international brand launches within India & Middle East.

MRPL- Marcowagon Retail Pvt. Ltd. holds expertise in franchising, licensing, sourcing, imports, marketing, and distribution and has successfully launched and built & is currently associated with 50+ Global brands such Mavi Jeans, Trendyol( Turkey ), NA-KD ( Sweden ), OVS ( Italy ), LC WAIKIKI, TOM TAILOR ( Germany ), BCBG, Hi-design, Zivame, W, USPA, etc.&Distributing them within India / Middle East through E-commerce & Large Format Retailers.

  • MRPL Group via their Group Company, YOLO Global Tradelink LLP, have also found relevant Gaps in Categories, Where they have built their Owned D2C Labels, such as REVS, Hoppipola,  WKND, Molly & Sue, Palmdale, etc in categories like Apparel, Sneakers, Eyewear, Bags &Luggage, Kids, etc. These are Selling via All major platforms within India & Middle East & each Brand is now separately valued over Few Million US$. The plan is to expand these & scale each brand into a 50 Million $ GMV by 2023.
  • MRPL Group’s Sister Concern, Modatech E-Commerce Pvt. Ltd,is bringing 1million+ Global style Catalogsacross fashion/lifestyle / Home categories in India via cross-dock integration with Global platforms. Modatech is already Integrated with India’s most significant marketplaces – Ajio, Myntra, Nykaa, FirstCry, Amazon, Flipkart, Tata Cliqetc. MODATECH is bullish on Licensing Business, & are in talks with many Prominent Global Licensing Brands where in, their team will manage from Design to sourcing to Shelf.
  • In 2020, We established our Sister Company, ZOMODA Global LLC, to enter the Middle East market with our strategic partnership with Noon group, wherein we launched more than 20+ Indian brands in UAE, KSA, Kuwait, etc. Brands such as Hi-design, Zivame, W, Mini Club, Safari, WildCraft, etc. We have now Established businesses with Landmark Group, Apparel Group, Namshi, Amazon. ae etc who are prominent business groups in Middle East.

MRPL’s USPs

The primary competitive advantage has always been a strong, committed team / Network that continuously sources from the world’s fashion-sourcing capital. e. Turkey, China, UK, Italy & Bangladesh. This has been the key reason they have successfully launched international brands & sustained Relationships over years.

MRPL, headquartered at Ahmedabad, has 6 Sourcing / Merchandising / Marketing / Operations offices in Delhi, Bangalore, Istanbul, Guangzhou, Manchester, and Dubai. The company operates around 6 warehouses employing over 250+ staff members with an Avg. age of 35.

Our strength is that the Team is always Updated with the latest Technological advancements within the industry, & this reflects in our projects i.e., Via a Cross Dock API Integration, we can expose a catalog of Brand to Million+ SKUs& get these delivered to End Consumer within 12 days, is a feat that is achieved by our team, which is the best in Industry so far. This requires Supply chain tie-ups with Global Giants like Aramex, Schenker, DSV, Li & Fung, etc., Single Day clearances at the Customs, just a 24 Hours processing Time at our warehouse, & Last Mile Delivery to End Consumer to over 30K Pin codes.

Also, the company now has tied up with India’s Leading Marketing agencies i.e. Collective Artis Network, TVA, Pioneer, etc. to Build content for each Brand via Celebrity Influencers, Digital media, etc.

Road Ahead

Their Founder& Director, ‘Zenil Shah’ is optimistic about the Company’s Growth & quotes, “The company’s first few years have been towards Laying the foundation, establishing relationships & building teams. Now, with each of our 4 Group companies prospering in their Domain, with being a profitable company since inception, we are on a trajectory of revenue growth of 100 million GMV by 2025 with a 200% growth YOY.

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