• About us
    • Data Analyst Team
    • Magazines Sections
    • Editorial Team
  • Advertise with us!
  • Business review
  • Guest writers
    • Guest Contribution
  • Subscription
  • Career
  • Contact us
Thursday, May 26, 2022
Business Connect | Best Business magazine In India
Upcoming Event
  • News
    • All
    • Blog

    IPL 2022, RR vs RCB qualifier 2: Playing11 head to head, pitch report, key stats, more

    Quad Summit Highlights: India, Japan, US, Australia Discuss Indo-Pacific Strategy

    Quad Summit Highlights: India, Japan, US, Australia Discuss Indo-Pacific Strategy

    IPL 2022 Eliminator, LSG vs RCB: Playing11, pitch report, prediction, key stats, and more

    IPL 2022 Eliminator, LSG vs RCB: Playing11, pitch report, prediction, key stats, and more

    IPL Qualifier 1, GT & RR under the threat of rain: Weather report, playing11, and more

    IPL Qualifier 1, GT & RR under the threat of rain: Weather report, playing11, and more

    iQoo Neo 6 to launch in India on May 31 with Snapdragon 870 5G SoC

    iQoo Neo 6 to launch in India on May 31 with Snapdragon 870 5G SoC

    New-Gen Mahindra Scorpio-N All Set To Launch In India On June 27, 2022. Details here…

    New-Gen Mahindra Scorpio-N All Set To Launch In India On June 27, 2022. Details here…

    Tata IPL 2022, CSK vs RR: Playing11, head to head, prediction, and more

    Tata IPL 2022, CSK vs RR: Playing11, head to head, prediction, and more

    RCB to face do or die situation in today’s match with GT: Playing11, key stats, more.

    RCB to face do or die situation in today’s match with GT: Playing11, key stats, more

    Elon Musk: Ordinary Entrepreneur to the Richest Person of the World

    Elon Musk: Ordinary Entrepreneur to the Richest Person of the World

  • Magazine
    • 2022-21 Magazines
  • Lounge Interviews
  • Press Release
    • PR Enquiry
  • Blogs
  • Success Stories
  • Testimonials
  • Interior Design
  • Launchpad
  • BCM TV
No Result
View All Result
  • News
    • All
    • Blog

    IPL 2022, RR vs RCB qualifier 2: Playing11 head to head, pitch report, key stats, more

    Quad Summit Highlights: India, Japan, US, Australia Discuss Indo-Pacific Strategy

    Quad Summit Highlights: India, Japan, US, Australia Discuss Indo-Pacific Strategy

    IPL 2022 Eliminator, LSG vs RCB: Playing11, pitch report, prediction, key stats, and more

    IPL 2022 Eliminator, LSG vs RCB: Playing11, pitch report, prediction, key stats, and more

    IPL Qualifier 1, GT & RR under the threat of rain: Weather report, playing11, and more

    IPL Qualifier 1, GT & RR under the threat of rain: Weather report, playing11, and more

    iQoo Neo 6 to launch in India on May 31 with Snapdragon 870 5G SoC

    iQoo Neo 6 to launch in India on May 31 with Snapdragon 870 5G SoC

    New-Gen Mahindra Scorpio-N All Set To Launch In India On June 27, 2022. Details here…

    New-Gen Mahindra Scorpio-N All Set To Launch In India On June 27, 2022. Details here…

    Tata IPL 2022, CSK vs RR: Playing11, head to head, prediction, and more

    Tata IPL 2022, CSK vs RR: Playing11, head to head, prediction, and more

    RCB to face do or die situation in today’s match with GT: Playing11, key stats, more.

    RCB to face do or die situation in today’s match with GT: Playing11, key stats, more

    Elon Musk: Ordinary Entrepreneur to the Richest Person of the World

    Elon Musk: Ordinary Entrepreneur to the Richest Person of the World

  • Magazine
    • 2022-21 Magazines
  • Lounge Interviews
  • Press Release
    • PR Enquiry
  • Blogs
  • Success Stories
  • Testimonials
  • Interior Design
  • Launchpad
  • BCM TV
No Result
View All Result
Business Connect | Best Business magazine In India
No Result
View All Result
Home Lounge Interviews

Purpose of Brands in a post-pandemic world

Author: Ranjoy Dey | Chief Growth Officer | Creative Factor Group

admin by admin
February 21, 2022
in Lounge Interviews
Purpose of Brands in a post-pandemic world
Share on FacebookShare on Twitter

Purpose of Brands in a post-pandemic world

Author: Ranjoy Dey | Chief Growth Officer | Creative Factor Group

In this digital tsunami of information and content in a post-pandemic world, the AIDA/ ACPP funnel models of consumer awareness and interaction have been destroyed beyond revival. Brands are already going Omnichannel – to keep in sync with the random ‘discovery’ and ‘engagement’ consumer journeys prevalent in the mobile-first (sometime mobile-only) reality. As a result, content distribution is now a key priority for those Brands who have already mastered the art of multimedia content creation. There is an active and budget-supported effort to be omnipresent with fresh content in sync with the platforms and their typicality.

Not only Brands. OTT apps, eCommerce platforms, YouTubers, Influencers, Content Creators, Freelancers, Small entrepreneurs, and Content Publishers are diving in the deep end of content creation & distribution – both micro content as well as specialized technical content. In the past few years, the Digital Content Creation market experienced a huge surge under the influence of COVID-19. In 2019, the Global Digital Content Market size was USD 167,370 Million and it is expected to reach USD 397,390 Million by the end of 2026, with a CAGR of 13% during 2021-2026*.

Consumers are spoilt for choice of quality content in this deluge, and they are demanding more. They are ready to experiment, explore new Brands & products/services at the impulse of a click, and being extremely vocal about their opinions across any channel they can – which in turn is influencing million others. In this environment, the Brands are struggling to have meaningful conversations or engagement. Even the Brands with strong media monitoring command centres are moving to automated or AI-driven conversation channelization – rather than being able to deliver any unique touch of their persona.

Another major impact of the Pandemic, coupled with the deluge of information, is that it has generated a major lack of trust. The 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal

institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions—business, government, NGOs and media—in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.

This environment is an ideal ground for businesses for championing a core purpose, Trust. Trust in the experience. Trust in the brand. Trust in price. Trust in the safety of the products and services. Trust in sourcing. While the world seems to be clouded by mistrust and misinformation, there is a glimmer of hope in business. Consumers clearly expect business to step in and fill the void, and the high expectations of business to address and solve today’s challenges has never been more apparent.

The heightened expectations from businesses bring CEOs new demands to focus on societal engagement with the same rigor, thoughtfulness, and energy used to deliver on profits. Trust remains the most important currency in lasting relationships between the four institutions- Business, government, media, and NGOs, and their various stakeholders. Particularly in times of turbulence and volatility, trust is what holds society together and where growth rebuilds and rebounds#.

It’s simple, authenticity breeds trust and trust breeds loyalty. And with 44 percent of consumers saying that in the next one to two years, they’ll prioritize brands they’ve purchased from before ##, companies can’t afford to erode trust. Across all sectors, from luxury to grocery to clothing and footwear, organizations must double down on this now to maintain relationships in the future. It will require you to define who you are as a brand, communicate that to your target consumer and, most importantly, live those values authentically.

But authenticity doesn’t live and die in communication only. It’s present in the way you do business; the stakeholders you benefit in your value chain and the products you sell. Right now, with fewer in-person experiences, brand trust is critical – and trust begins with positive relationships. According to the State of the Connected Customer report, the most important factors in establishing strong customer relationships are empathy, personalization, convenience, and digital transformation. These factors help define successful customer experience (CX).

During 2020-22, as many quarantined, people searched for grounding and stability, community and purpose. Many brands expressed empathy in their advertising and promotion, supporting health care professionals and essential workers. Today customers expect brands to care about societal issues, demonstrate empathy, reflect strong values, and act. According to EY’s 2021 Future Consumer Index, consumers will continue to prioritize affordability and health, yet 49% will prioritize the environment and climate change in how they live and the products they buy and 56% will be more likely to buy from companies that ensure what they do has a positive impact on society.

Brands that reinforce their missions and values in an authentic way will be most successful at building relationships and trust with customers. Brands which understand CX across multiple platforms, via digital and in person touchpoints, will continue to benefit in both the short and long term.

In a nutshell, a powerful brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, of hope, of pursuit.

Must Read:- 

  • Top 10 Young Entrepreneurs in India 2022
  • Upcoming Indian Web Series for 2022-23
  • Top 10 Hospitals in India 2022
  • Top 10 richest player of the world 2021
  • Top 10 highest-paid Indian Athletes 2021
  • Top 10 highest paid CEO in the World
  • Top 10 richest person of India
  • Top 10 Highest Paid CEOs of India
  • List Of Most Followed Facebook Pages in 2022
  • The Success Story of Jeff Bezos
  • Success Story Of Elon Musk
  • Top 10 Business Magazine In India
  • Top 10 Business Newspaper In India
  • Top 10 richest billionaires in the world 2021
  • Upcoming English Web Series in 2021
  • Top 10 Tourist Places in India, places to visit after lockdown

 

Previous Post

Dr. Michiaki Takahashi birth anniversary: Google celebrates 94th birthday of Chickenpox vaccine inventor with Doodle

Next Post

SYSOTEL

Related Posts

AJMS GLOBAL CONSULTING PVT. LTD.
Lounge Interviews

AJMS GLOBAL CONSULTING PVT. LTD.

by admin
May 24, 2022
0

AJMS GLOBAL CONSULTING PVT. LTD. THE FINANCIAL CONSULTANT FOR A DISRUPTIVE ERA In the wake of the COVID pandemic and...

MADHATTERS MEDIA
Lounge Interviews

MADHATTERS MEDIA

by admin
May 21, 2022
0

MADHATTERS MEDIA AN INNOVATIVE DIGITAL AGENCY FOR CREATIVELY TAILORED MARKETING & BRANDING SOLUTIONS BY GOVIND SEKHAR Govind Sekhar, CEO of...

Dipti Agrawal

Dipti Agrawal

May 21, 2022
RAMESH BABU PEMMASANI

RAMESH BABU PEMMASANI

May 23, 2022
Sysotel 

Sysotel

May 17, 2022
SHAILENDRA AWASTHI

SHAILENDRA AWASTHI

May 16, 2022
Next Post
SYSOTEL

SYSOTEL

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Plugin Install : Widget Tab Post needs JNews - View Counter to be installed
  • Trending
  • Comments
  • Latest
Best Air Conditioner (AC) in India 2022

Best Air Conditioner (AC) in India 2022

May 26, 2022

IPL 2022, RR vs RCB qualifier 2: Playing11 head to head, pitch report, key stats, more

May 26, 2022
Do's and Don'ts While Applying for Instant Cash Loan Online

Do’s and Don’ts While Applying for Instant Cash Loan Online

May 26, 2022
Quad Summit Highlights: India, Japan, US, Australia Discuss Indo-Pacific Strategy

Quad Summit Highlights: India, Japan, US, Australia Discuss Indo-Pacific Strategy

May 25, 2022

Recent News

Best Air Conditioner (AC) in India 2022

Best Air Conditioner (AC) in India 2022

May 26, 2022

IPL 2022, RR vs RCB qualifier 2: Playing11 head to head, pitch report, key stats, more

May 26, 2022
Do's and Don'ts While Applying for Instant Cash Loan Online

Do’s and Don’ts While Applying for Instant Cash Loan Online

May 26, 2022
Quad Summit Highlights: India, Japan, US, Australia Discuss Indo-Pacific Strategy

Quad Summit Highlights: India, Japan, US, Australia Discuss Indo-Pacific Strategy

May 25, 2022

Recommended

YourEstore.in Final

YourEStore.in- An Outstanding Online Platform Bridging The Gap Between Retailers And Customers

February 12, 2021
Sotefin parking pvt ltd. | Business Connect

Sotefin Parking Private Limited

October 24, 2019

Most Popular

Best Air Conditioner (AC) in India 2022
Blog

Best Air Conditioner (AC) in India 2022

May 26, 2022
News

IPL 2022, RR vs RCB qualifier 2: Playing11 head to head, pitch report, key stats, more

May 26, 2022
Do's and Don'ts While Applying for Instant Cash Loan Online
News

Do’s and Don’ts While Applying for Instant Cash Loan Online

May 26, 2022

Business Connect is a business magazine whose name is derived from Business Community which connects entrepreneurs, executive officers and VCs. With a mission to have one of the highest readership figures of senior-level executives and investors in India, Business Connect brings its edition on monthly basis.

Follow Us

Contact Information

Address: 804, DDA 2, District Centre, Janakpuri West, New Delhi-110058

Phone Number: +91-11-41065208, 42636209

Mail: abhishek@businessconnectindia.in

Recent News

Best Air Conditioner (AC) in India 2022

Best Air Conditioner (AC) in India 2022

May 26, 2022

IPL 2022, RR vs RCB qualifier 2: Playing11 head to head, pitch report, key stats, more

May 26, 2022
Do's and Don'ts While Applying for Instant Cash Loan Online

Do’s and Don’ts While Applying for Instant Cash Loan Online

May 26, 2022

Request a call back

  • About us
  • Why us
  • Healthcare
  • Guest writers
  • Career
  • Contact us

© 2020 All Rights Reserved by Business Connect India

No Result
View All Result
  • News
  • Magazine
    • 2022-21 Magazines
  • Lounge Interviews
  • Press Release
    • PR Enquiry
  • Blogs
  • Success Stories
  • Testimonials
  • Interior Design
  • Launchpad
  • BCM TV

© 2020 All Rights Reserved by Business Connect India

Quick Call with Us

Our team will facilitate you with a call and we will understand your needs.

No thanks, I’m not interested!