THYNKK

Promising Growth Through Innovative Branding Solutions

In the last few years, digitalization has made seismic transformations in the business community. Digital breakthroughs have enabled businesses to be more automated, creative with access to better opportunities. Business areas like marketing & advertising, branding are technologized; and solutions like Web Development, e-commerce, application development are constantly revamped. To grow and build, businesses require a holistic digital partner to assist in dealing with digital challenges and establishing a forward path. THYNKK is a cool choice for such concerns. Its sole edict is to help businesses grow and flourish in the digital era.

Recently, our editorial board got an opportunity to connect with THYNKK’s founder Mr A. Ithayathulla. As the conversation progressed, the duo highlighted the innovativeness THYNKK brings in Digital Marketing, Website Development (UI/UX), Mobile App Development, Software Development, RPA, Web and Cyber security. The elegant read is the transcribed version of the conversation.

Q. HOW HAS THE MARKETING & ADVERTISING DOMAIN SHIFTED WITH TIME? HOW IS THYNKK ENSURING CUSTOMER SATISFACTION IN THESE CHANGING ERA?
What is the first thing that comes up when we think of advertising? Maybe a TV advertisement or one of those large billboards on the side of the road. These methods may be old but are still beneficial in many ways. They do, however, have some significant disadvantages. Because of the high upfront expenditures, many firms simply cannot afford them. If we talk about commercials, you don’t have control over who sees them.

Additionally, there is no guarantee that everyone will be interested in your offerings. Also, wordof-mouth alone will not suffice. This is where the concept of digital marketing finds its precedence. It helps companies sustain progress, expand and retain clients, increase brand recognition and presence in new locations.

THYNKK is a single parasol for all your marketing needs. Our services help companies in areas of digital marketing, web design and development, e-commerce, mobile app, branding, and more. In short, we’re a digital solutions powerhouse situated in Chennai. We began our journey with a focus on the highest quality at reasonable prices in marketing. Today we have a diverse portfolio and are invited to work with industrial magnates in India and abroad.

We acknowledge that maintaining a consistent brand presence across several channels, such as Facebook, Twitter, LinkedIn, Instagram, and even YouTube, takes skill. We assist your brand hit the jackpot by creating tailored campaigns and implementing efficient social media tactics. Our clientele is spread across 7 eminent countries across the globe.

Q. SEEING FROM YOUR WEBSITE, YOU HAVE A DIVERSE SOLUTIONS PORTFOLIO. HOW ABOUT YOU LET US SOME INSIGHTS ON YOUR SOFTWARE DEVELOPMENT SERVICES?
We provide tailored software solutions at a very low cost. Our skilled developers are edified on multiple aspects of a company. The team rents out application capabilities from a single data centre to a number of organisations through the private or public Internet. We have hosted applications for Enterprise resource planning, e-Commerce, productivity (collaboration, workflow management, and project management), customer relationship management (Sales Automation, Customer Service, Front office, etc.).

Our cost-effective portfolio makes us preferred amongst international and domestic companies, including large corporations and independent businesses. Our expertise and experience further ensure that all operations are executed on schedule.

Q. WHAT IS THE INNOVATIVE FACTOR IN YOUR MOBILE APP DEVELOPMENT?
According to a recent study, smartphone users spend more time on mobile apps than websites. It’s no wonder that mobile applications are at the heart of the development drive as we usher towards a mobile-centric culture. Creating a mobile app may help drive your business into the hands of new clients and lead to future commercial success. Hence, it’s no surprise that our indigenous firm found broad success in a variety of sectors for their focused app development. Our clientele includes many globally recognized companies.

We have created apps for multiple industrial genres that not only establish us as experienced but specialists too. Our diverse expertise helps us assist in the best possible manner and devise befitting apps. In one case, we assisted a multinational company in modernizing their digital app so that they could stand out in a crowded market and reach out to more customers than ever before.

Q. HOW DOES YOUR WEBSITE DEVELOPMENT SOLUTIONS HELP YOU CREATE A NICHE IN THE MARKET?
Our website designing & development solutions focus on giving an individual or a business an appealing online look. We can redesign their profile, blogs, catalogues, portfolio or anything else. What makes us preferred is that we provide an interactive experience to our clients. Every stage, from understanding the requirement to planning, Ideation, architecture, and a fluid workflow, receives equal emphasis.

We use User Interface (UI), User Experience Design (UX), page templates, animations, prototypes, and other features to make it more unique. We also use CMS Implementation, API Integration, and every offering passes through stipulated parameters before reaching the client.

Q. THROW SOME LIGHT ON YOUR LATEST INCLUSION – CYBER SECURITY SOLUTIONS.
While digitization bore rich fruits, it has brought a wave of cyberattacks on the business community. Recognizing the need, we have ventured into customized cyber security solutions. Our risk and security management systems will help you upgrade from reactive static protection to intelligent, adaptable models, keeping threats at bay while empowering technological ambitions.

Over the years, we’ve educated a plethora of firms in minimizing the loss from cyberattacks. As a consequence, we’ve established distinct networks that are continually expanding. We can quickly identify potential cyber threats and take the required precautions to deal with them. Our timely actions have saved companies from financial losses. We can also guide you on steps during cyberattacks or what actions MSMEs should take after an event.

Q. IN ANY PROJECT, HOW DO YOU ENSURE TO LEAVE NO STONES UNTURNED?
Our journey began in 2016, when I, Ithayathulla, and a mutual friend, Richard Uene, decided to pool our bilingual skills to offer creative design services. We merged a 20K investment and started with three laptops. While it wasn’t easy, our hard work paid off, and within a short period, we carved a niche in the market.

Thanks to a firm foundation, We’ve built a team that can create precise designs, deliver results-driven branding, and give related solutions while working under pressure. Our clients range in multiple sizes and shapes, and we have also developed partnerships with leading suppliers who are famed for their services and helps us in expanding our expertise.

Q. HOW WILL DIGITIZATION DRIVE NEW PROSPECTS FOR BUSINESSES? SHARE YOUR VIEWS.
Today, failing to have an online presence and failing to embrace new technologies is a bad deal for businesses. A business can miss out on a lot of opportunities in the online world.

Understanding this will assist you in appreciating the value of Digital Marketing in a business strategy.