E-factor Experiences Ltd: Shaping Impactful Experiences
The Most Innovative Event Experiences Brand Of The Year 2024
For this exclusive edition, we have developed a compelling story of a successful venture that heavily relies on its innovative streak. E-Factor claims that innovation is central to its core business operations leading it to venture into cultural landmarks and permanent multimedia installations.
We acknowledge that blending cutting-edge technology with enticing storytelling marks a significant milestone in their growth. This has significantly transformed traditional spaces into impactful public touch points, as per the organization’s co-founders, Samit Garg, the MD, and Jai Thakore, the Chairman. As the core founding members of the company, Samit and Jai lead at the forefront to scale the business growth.
In conversations with us, Samit shared various unexplored aspects of the business model and insights into the operations that create ripples in the industry. This narrative will help you bag food for thought to ponder over and fuel your entrepreneurial fervor.
The corporate profile
E-Factor Experiences Limited is a distinguished event management company that has profoundly influenced the experiential business landscape, particularly in India. Established in Delhi, E-Factor has progressively grown from an enthusiastic startup to a leader in the industry, orchestrating a wide range of events from elegant social galas and significant government gatherings to large-scale public spectacles.
Their success is rooted in their commitment to creativity, precision, and operational excellence, which allows them to transform imaginative concepts into tangible, memorable experiences.
The brand truly specializes in a diverse range of events. And, they began their journey with the curation and management of private events like largescale weddings and corporate events, handling all possible aspects of an event to cater to varying entertainment and promotional needs.
Now, their portfolio has diversified into creating public spaces, mega-ground concerts, televised events, government-commissioned tourism events, and festivals. Most importantly, their approach is holistic, ensuring that every facet of an event is meticulously crafted to meet the highest standards of quality and client satisfaction.
The most considerable aspect of their business operations is innovation. It lies at the heart of their operations with which they have also expanded into the field of cultural landmarks and permanent multimedia installations. This is a significant milestone in their evolution. These ventures blend innovative technology with imaginative storytelling, revolutionizing traditional spaces into important touchpoints in the public domain.
The guiding principle
E-Factor Experiences has grown to become more than just an event management company. As a symbol of India’s entrepreneurial spirit, tapping into its cultural richness, they are growing as an event, heritage, and cultural management firm.
Amid their highly dynamic growth years, the mission of E-Factor is to continuously elevate the standard of events by integrating traditional elements with innovative practices, thereby creating unique and culturally rich experiences. Their growing focus is on building niche capabilities and creating intellectual property in these sectors, which not only diversifies offerings but also enhances revenue streams, profitability, and overall growth of their company and its members.
The intrinsic vision is broad and forward-looking, aiming to position E-Factor as a global player in the experiences industry across events, culture, and entertainment. It is driven by its directors’ soaring aspirations and their belief that the hunger to achieve more is what makes them do things.
This vision encompasses diversifying their offerings, embracing digital transformation, and establishing a robust global network of partners and clients, driven by a commitment to innovation and excellence.
Transformation of the industry over the years
Over the years, the event management industry has undergone significant transformations, mirroring the broader shifts in technology, culture, and business practices globally. As the Managing Director and co-founder of E-Factor Experiences Limited, Samit Garg quips, “I have had the privilege to witness and participate in the dynamic transformation of the event management industry in the last 2 decades.
Over the years, the industry has seen a paradigm shift towards creating more immersive and technologically driven experiences. This transformation is driven by a growing demand for events that celebrate occasions and create lasting memories through engaging and innovative experiences.
Moreover, the industry’s approach to customer engagement has evolved. Previously, the success of events was measured by execution standards and client feedback. Now, the metrics have expanded to include participant engagement levels, social media interactions, and the event’s ability to offer a personalized experience to each attendee.
Sustainability is another area where significant transformation has occurred. The global push towards sustainability has influenced event planning, with increasing clients demanding environmentally friendly events. Additionally, the industry’s geographic and demographic reach has expanded. What was once a locally focused industry has grown into a global marketplace.
E-Factor has been operating internationally for over 20 years, managing events that serve a diverse global clientele. Our understanding of cultural nuances and the global connectivity enhanced by digital connections facilitate this expansion.”
Entrepreneurial voyage of the luminary
“Our entrepreneurial journey began in an environment where I was nurtured to dream freely, and my ambition drove me to set realistic targets. This drive was further honed during our initial professional years working with seniors.
The insights gained from this phase were not merely about earning a salary but absorbing the essence of business through every task we undertook, laying the foundational seeds for our entrepreneurial spirit. This early experience and an inherent desire to exceed our circumstances cultivated a deep-seated hunger to evolve constantly.
E-Factor began as a passionate endeavor in the event management sector and has since evolved into a prominent leader known for creating extraordinary events and experiences that resonate deeply with our clientele.
The early days were focused on laying a strong foundation, where we prioritized understanding client needs and delivering beyond expectations. As we grew, so did our ambitions and the scope of our projects.
E-Factor took on larger and more complex events, from government-commissioned festivals to private social events for top industrial families. Each event was not just an assignment but an opportunity to craft a unique narrative, blending cultural richness with innovative presentation.
The blend of traditional values and innovative practices at E-Factor remains our greatest strength. We value our team in this regard as we set our sights on global markets, aiming to position E-Factor as a global leader in the experiential industry.
Today, E-Factor is a publicly listed company. It is not just a milestone but a strategic expansion that is driven by our passion to position ourselves in new industries such as hospitality, cultural resources, and entertainment. This development provides us with the necessary capital and confidence to scale our operations and enhance our trajectory,” stated Jai Thakore, Chairman & Co-founder.
The leadership philosophy
Learning and experiences are crucial for anyone aiming for success. Leadership, to the duo, is about setting a vision and inspiring people to work collaboratively toward realizing it. It involves nurturing a culture where innovative ideas are encouraged, and every team member feels empowered to contribute their best without barriers to learning and experiences.
At E-Factor, Samit and Jai lead by example. The leadership style here is not about command and control; it’s about fostering a sense of responsibility and ownership in all employees. They emphasize transparency, mutual respect, flexibility, and continuous learning.
This leadership philosophy helps them maintain high standards in their projects and motivates everyone to strive for excellence, ensuring that they are not merely directors but facilitators of their team’s growth.
The ebullient work culture
The ownership and management come from very rooted families. And, that is the foundation on which we have built their second family in E Factor. They are committed to fostering a culture of trust, care, and openness, crucial for fulfilling their mission and vision.
They understand that a fragmented team can only achieve so much, which is why they need to maintain a close-knit community within their company. At the heart of their corporate culture is a family-like ethos where trust, transparency, and approachability to leadership encourage creative problem-solving and complement the sense of urgency needed in the fast-paced events industry.
They believe in nurturing a supportive and dynamic work environment that pushes their team to continuously excel and innovate. Their team spirit is strong, with every contribution valued and recognized, in terms of collective success and individual growth.
The futuristic roadmap
E Factor’s recent IPO in 2023 reflects their strategic move for expansion and our longstanding expertise in the experiences & event management sector. It is first in the line of many milestones in broadening its footprint in three core domains: hospitality, entertainment, and cultural resources.
Their plan focuses on innovating within these areas in a manner that aligns with the growing demands of a vibrant India, as outlined in government initiatives and policies. E Factor is continuously working to contribute significantly to the growth of ‘Brand India’, aligning its expansion with the nation’s progress in the global tourism and cultural sectors.
Additionally, they recognize the importance of synergy within the events industry. They are also actively engaging with government bodies through various associations to foster reformative and focused economic growth for their targeted sector. E Factor’s approach to expansion is centered around coexistence and co-participation.
They believe in equitable opportunities for all industry players which will not only aid in their company’s growth but also contribute to the collective advancement of the experiences and events industry. This strategic direction will ensure that E-Factor not only grows as a company but also strengthens the industry ecosystem, paving the way for a robust and inclusive future.
E Factor envisions a future that positions itself as a global leader in the experiential business sector. Their immediate plans involve expanding their innovative offerings across digital platforms and increasing their footprint in international markets.
The successful launch of their IPO last year has provided them with the necessary capital to implement their strategic initiatives, including exploring new business verticals such as hospitality and cultural heritage consultancy. They are undertaking systematic methods of expanding their workforce across departments and strengthening their team members.
Looking ahead, they aim to capitalize on their expertise in creating immersive, culturally enriched experiences by venturing into permanent installations and multimedia projects that celebrate and preserve India’s diverse heritage. These initiatives are not just business expansions but are aligned with their vision of storytelling and sharing India’s narrative on a global stage.
Moreover, their focus will remain on strengthening our international presence through strategic acquisitions and partnerships that resonate with their core values and vision. By doing so, they expect to not only enhance their services but also to contribute significantly to the global cultural economy, driving innovation and excellence in everything they undertake.
Notable accomplishments
E- Factors are proud creators, operators and revivors of permanent immersive experiences like light and sound shows at key landmarks and monuments like Gateway of India and Golconda Fort. They are humbled to be working with a government body to develop a virtual museum project.
They have handled complex mega-events, like the Pushkar Fair, Ekamra Utsav, Mandu Festival and Vishakha Utsav, and have been pioneers in building hospitality and experiential infrastructure for Odisha government eco-habitats under the Odisha Eco Retreat initiative.
These projects showcase not only their commitment to scale and quality but also to multifarious exploration and experimentation. Their passion for indigenous Indian culture drove us to curate sports tourism offerings. They have created and managed the inaugural edition of the historic, annual Nehru Trophy Boat Race as the Champions Boat League in the Great Backwaters of Kerala.
It gives them immense satisfaction and happiness to take their experiential business knowledge in domains closely associated with public awareness and knowledge dissemination, and therefore, strengthening cultural storytelling. In a way, they are proud to be growing, learning, and contributing to an evolving Bharat.
Guiding words for the entrepreneurial ecosystem
“We would advise budding entrepreneurs to embrace three core principles: storytelling, innovation, and the drive to stay resilient. The first comes from within and is about staying true to your mode of creative communication. Never underestimate the power of storytelling.
Whether you are pitching to investors, marketing your product, or leading your team, effective storytelling can significantly impact your ability to connect and resonate with your audience. At E-Factor, storytelling is at the heart of what we do. Secondly, innovation allows us to differentiate ourselves and stay ahead in a competitive market.
It is this intellectual prowess that helps materialise one’s creative thinking and narrative in cases of both the tiniest and the most complex challenges. Lastly, the path of entrepreneurship is equally filled with challenges and setbacks as it is with opportunities.
At E-Factor, we have faced various obstacles, from navigating market dynamics to adapting to economic changes. The resilience to persist and adapt to these challenges, and more importantly, accept the need to diversify to stay ahead in storytelling and innovation has been key to our sustainability and growth.
We would like to share our belief that the essence of our journey and the spirit is what defines our entrepreneurial initiatives. Our message is to allow yourself the freedom to dream and stay resilient when your dreams face setbacks and challenges. The landscape of business is constantly shifting, but with a strong team and a clear focus on your mission and values, it is possible to not only navigate these changes but to thrive.”
