Focus on Integrated Logistics Approach
“The information about package is as important as the delivery of the package itself ”, states Frederick W. Smith, founder and CEO of FedEx.
“People say, ‘Dream big!’ – but you have to think about the logistics. It’s not just coming up with a great idea; it’s how you can sell, market or promote that idea”, believes Marley Dias, American activist cum writer.
Aware of these and knowing its responsibilities well, Emirates Logistics India Pvt. Ltd. has built a rapport and has now received the unbreakable trust of a huge number of organisations. With its experience, expertise and impact, Emirates has qualiied and conferred as Company of the year 2021.
ABOUT THE COMPANY
Emirates Logistics India Pvt. Ltd. is a world-class service provider for Freight-Forwarding, Customs Clearance, Supply chain solutions, warehousing & distribution. The company is one of the only logistics company in India having its own Packaging & Designing plant in Chakan, Pune which provides customised & onsite packaging solutions to engineering, automotive & large manufacturing companies.
Emirates Logistics India Pvt. Ltd. is part of the reputed Sharaf Group, one of the largest conglomerate group of companies based in UAE. It has diverse business interests and operates in more than 60 countries spread across the Middle East, Africa and Asia.
It was in 1975 that Sharaf Group was incepted as a shipping agency with a vision of becoming a leading international organization. Gradually, as the business grew, the Group also began developing strong business relationships due to the trustworthy services and cofidence provided. The Group continued with its ambitions and slowly, developed a global footprint, as a result of which the stakeholders received maximum value.
In 2011, Emirates started its journey as a small freight forwarding company with only 21 employees and 5 branches. Today, it has grown to become a multi-division company with more than 250 employees rendering services across India through its network of 16 branches, 14 warehouses and 1 plant.
The key officials Anant Pandirkar (Director & Country Head – Logistics); Amit Srivastava, (Country Head – Supply Chain), Ajaykumar Gupta (Head – Finance), Manu Sadanandan (Business and Agency Development) and C R Murali Mohan (Head- Business Development) feel their journey has been a roller-coaster ride full of fun and challenges as they have been growing through the years.
THE PANDEMIC COVID-19
To add Logistics services were categorized as essential services. The Initial Phase caused a knee-jerk reaction since there was not much clearity on activities exempted from the lockdown However, safety measures for all were adopted, including the restlessly working field staff. However on obtaining clarity, Emirates Logistics India picked up momentum, followed safety measures, protocols and ensured customer does not suffer.
exempted from the lockdown However, safety measures for all were adopted, including the restlessly working field staff. However on obtaining clarity, Emirates Logistics India picked up momentum, followed safety measures, protocols and ensured customer does not suffer
QUALITY HAS TO BE ENSURED
The quality of the services rendered is a must. To ensure this, dedicated SOPs, aligned KPIs, internal frequent reviews and Escalation Matrix for issues are all taken care of.
TRUST OF CLIENTS
Anant emphasizes,“We cater to companies operating in most of the industry segments. If we talk about the clientele, it includes names such as KEC & Kalpataru operating in the EPC segment; Haier, Bluestar and IFB in the white goods segment as well as major PSUs like SCI, BPCL, HPCL, IOCL, and ONGC. It is because of their trust in our services that they have been associated with us for a number of years”.
THE APPROACH TO MARKETING
Emirates Logistics believes in a long-term business relationship. The requirements are well understood and then tailor-made solutions are provided. This results in cost-effective services. Moreover, trust is also built.
THINK TANK EXPERTS
The Country Head for freight forwarding division Anant holds more than 25 years of experience. With his know-how, he sets up effective long-term strategies and directions that fruitfully navigate the business through competitive waters. The Country Head for the supply chain division Amit with 23 years of experience, ensures customers are provided best-in-class services.
Heading the Finance team, Ajaykumar coming from a Big 4 background having almost 15 years of experience, ensures capturing minutest of details while ensuring execution of business strategies envisioned by the country heads. This ensures that the company always remains financialy healthy.
Being with Emirates Logistics India for 10 years, Manu taking care of business and agency development, has created a good name for himself by his efforts.
Heading the Business Development Team, C R Murali carries over 20 years of experience in the supply chain, procurement, procure to pay, and contract logistics sales and operation.
Having presence across major sea ports of the country as well as a highly experienced team of dedicated professionals, helps the company maintain its position in the competitive scenario.
Besides providing plain vanila services such as port-to-port, clearance, and transportation; Emirates Logistics India has great experience in handling door-to-door and break-bulk shipments as well. The icing on the cake is the group infrastructure that they have which makes them ‘a one-stop solution provider’ and the preferred vendor for most of the customers. The employee mix caters to all sorts of customers, be it mid-size companies or large corporate houses including conglomerates.
EMPLOYEE ENGAGEMENT IS AMONG THE FOUR PILLARS
Emirates Logistics India considers ‘Employee Engagement’ as one of the four pillars giving strength to their organization. Not only employees’ engagement activities are conducted but also their participation in the festival celebrations as well sporting tournaments is ensured. Right from knowledge-sharing sessions through yoga meditation, to language learning workshops are organized too.
ACHIEVEMENTS AND ACCOLADES
Emirates Logistics India has been the recipient of the ‘Leading Freight Forwarding Company of the Year’ award in 2019 at an event organized by Cargo Talk.
Beside this; the Director and Country head – Logistics, Anant has been conferred with ‘10 Most Influential Business Leaders’ award this year by the magazine Business Sight.
According to Anant, freight booking, custom broking, warehousing, supply chain management and contract logistics are what they are into now. These cover almost all the verticals of the shipping and logistics ecosystem. The focus would be shifting towards an integrated logistics approach in the coming days.
People would soon see one-window solutions to major food processing and agricultural commodity players since agri logistics is one of the main focuses.
Even after having 16 ofices pan India, 14 warehouse facilities & group-owned infrastruture across major ports and ICDs of India, the company is still looking to expand its reach and open to new facility development upon prospect leads from big corporates and manufacturers.
SOME VALUABLE TIPS
Anant is of a firm belief that leaders should be created at all levels in the organization. He ensures each member of the team finds himself responsible and accountable and also possesses a sense of ownership in all the actions, deeds and task performed by him. He does not let anyone forget that authority goes hand in hand with responsibility.
What Anant conveys to the aspiring entrepreneurs and the readers is, “Do all the work with great passion and labor, and put more than cent per cent of year efforts. Do not worry or bother about the results, if the efforts are genuine, positive, and up to the mark, success will definitely follow.”
Further, he advises, “Be true to yourself as well as everyone else. If something is not possible, acknowledging and communicating the same is better than denial of the truth and not delivering. This is not only going to save efforts, time and money for both the sides but also will help in gaining trust and confidence.”
Amit is a firm believer of continuously motivating employees. He is also called on as speaker in various forums. His out-of-the-box thinking and presentation ideas are always a delight to the eye. He regularly imparts tips & snippets which keep his team moving.
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