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Written By:- Indranil Roy

Advertising has grown to become the most plausible approach for publicity and brand presence. Over the last – 2 decades, advertising has grown through diverse mediums, starting from newspapers then radio and now the digital platform. However, not everyone can accommodate digital evolutions because of their inability to pay or lack of technology. But not to worry! Excellent Global Endeavors LLP, is an exceptionally experienced front runner in the advertising space, having 360° advertising solutions.

Excellent Global Endeavors LLP
, better known as Excellent Publicity is a one-stop-shop Advertising body, having a blend of traditional and advanced marketing solutions ranging from Outdoor, Airport branding to Radio branding to Newspaper, Magazine advertising to Transit branding to Digital marketing which includes OTT Platforms, Websites, Applications to Sports Sponsorship in National Leagues to Mall activations, the brand has a significant forte in everything.

Excellent Publicity is an innovative product, ideated by CA Vaishal Dalal and Mr Manan Joshi. Vaishal, is one the youngest CAs in the Country, who attained the rank in the first go. However, Vaishal was more interested in his passion for marketing than joining the bandwagon of financial jobs. As such, in 2011, Vaishal and his best friend Manan who also attributed his passion; founded Excellent Publicity. The motivation was to increase visibility, ROI & growth of brands and create a revamped perspective for existing players. Though the Company is headquartered in Ahmedabad, they have offices in Mumbai, Pune, Vadodara and Surat as well, and quickly scaling up by opening soon in Delhi, Hyderabad, Chennai, Bengaluru, Indore, Kolkata, Chandigarh, Vijayawada & Coimbatore.

Excellent Publicity’s journey to reach its pinnacle was an uphill task. During the inception, Vaishal & Manan lacked knowledge and were quite ambiguous about advertising.But, perseverance and sheer will – helped them pursue their goals and vision. Furthermore, the joining of Amit Thakkar in 2014 and a team of 35 skilled people was a prominent ladder in this journey.

Since then, the trio and their team have been dazzling the world through their innovative campaigns. From being a modest Radio Advertisement Agency in 2011, the Company is now recognized as one of the “Top 100 promising marketing & advertising companies of the World”. Sheer will and determination to quality, give them a revered presence in both – national and international markets. Till date, they have accomplished 50,000 + Campaigns and more than 1000 satisfied clients. Some of their notable clients include Google, Red Chillies Entertainment, Swiggy, Indigo, Uber, IIM Ahmedabad and the list goes on.

Surviving the atrocity of COVID-19 is the challenge of the century; the world is still reeling from its heinous effects. However, this volatile situation hasn’t decimated their will or motivation, rather made them more robust and focused towards achieving their goal while sustaining a team of like-minded people, who proudly assert themselves as family. Excellent Publicity geared itself with innovative concepts to battle the losses incurred as most companies stopped branding. Infact, while the world was reducing the workforce, they ramped up their hiring. They introduced branding on face masks and other safety kits, that brands can provide to its employees and other stakeholders as well. This approach attracted potential clients from Banking and Pharma sector.

Furthermore, they utilized this period on building collaborations with many Instagrammers and social influencers to compose an affordable yet customer-oriented plan, that brands can accommodate. Adding to this, they came up with a brilliant idea to introduce a scratch Coupon concept; this became a very exciting, integrating fun in online-payment gateways.

Harvey Spectre says in one of hugely popular web series Suits, “We are not just colleagues or just friends, we are family”, and the work culture of Excellent Publicity is built upon this phrase. Majority of the team members are from early or late 20s, which creates an ambience of youth. Furthermore, every employee is bootstrapped with a common goal, helping them bring out their best. The leadership panel further ensures that their team is educated, on the trends of media buying, planning & consultancy. Also, they encourage their team to explore PR, Events, Sports Marketing and so on. This constant learning, approach keeps Excellent Publicity ahead of others.

Along with this, the Company conducts recreational activities to maintain its employee’s contend. They have concluded recreational tours to Goa, Ranthambhore, Mount Abu, Udaipur, Kumbhalgarh and even Thailand, Dubai & Singapore. This family-like culture is a major pillar, upholding the Company’s core mission, vision and values that says, “Give your best and making sure that we forge deals that work in favour of our clients, our vendors and lastly for our company”.

In its journey of 9 years, Excellent Publicity has put several landmarks in its path with respect to clientele, growth, associations, projects and team. With unmatched solutions, they have accomplished 750 + Vendor tie-ups, and won several awards as well. Excellent Publicity was invited, by Radio City 91.1 FM for an interview after being 2nd on the list of “Top 5 new companies among all the sectors”. The Company was further acknowledged as one of the best in the Advertising Industry, by Radio One and invited Team Excellent one of its premier show “Gujarat Rising”, alongside several renowned personalities.

Excellent Publicity was also honoured with  “Gujarat’s Young Achievers” award, by  ZEE Network. The award was presented, by Honourable CM of Gujarat Shri Vijay Rupani and Deputy CM of Gujarat Shri Nitin Patel and this is one of their proudest achievements till date. They have also won the “Mumbai City Icon 2018 Award for excellence in branding and advertising”, presented by the Honourable Mayor of Mumbai ShriVishwanath Mahadeshwar.

For around a decade, Excellent Publicity has achieved success in redefining the perspective of veterans towards fresh brands. Earlier brands preferred local agencies for advertising services, but now they are welcoming the services of non-locals as well. Furthermore, the current situation has shifted physical meetings into virtual, blurring the geographical boundaries. This laid a big opportunity for the Company and the Team Excellent has successfully cracked at least 60 clients, from places less since 1st June, 2020.

This milestone has attracted other brands and several deals have been cracked with Media campaigns on International Media, too – Traditional as well as Non-Traditional. Achieving new ranks on these grounds is their main focus for now. Following this, in November, Excellent Publicity is foreseeing to launch something trendsetting, something that can revamp the dimensions of the advertising industry.

“Be Positive and be kind to people around you; they will return the favour in more than unexpected ways and that too in your hour of need”. –  Vaishal  Dalal


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