Educating and Empowering Students Achieve Excellence in JEE & NEET Exams
“Our online program aspires to strengthen both students’ academic and personal skills. We seek to lead our students towards academic success and deliver the best outcomes.” – B K Behera.
FosterJEE has crafted a special space for itself among the few well-known platforms that offer tutoring services to help students reach their potential. The concept of FosterJEE is based on the meaning of the word “FOSTER- TO ENCOURAGE” and “JEE- JOINT ENTRANCE EXAMINATION.” Therefore, FosterJEE encourages students to build their ambition to crack the Joint Entrance Examination.
Cultivating a vision in his heart to inspire community engagement and inclusive learning environments using emerging technologies, B K Behera, Founder of MinuteBrain, laid the bedrock of this e-learning magnet back in the year 2020 to provide the tools for students to achieve success through high-quality, flexible, accessible educational programs and services.
Flourishing with its twofold objective — Primary and Secondary supplementary education and Test Preparation, the platform has already gained 500+ registered users, and now it is expanding more quickly in tier three and smaller cities. Based in Bhubaneswar, Odisha, FosterJEE is owned by the parent company MinuteBrain Learning Pvt Ltd.
It provides a wide range of primary and secondary supplementary courses, including online math and science classes for students in grades 4 through 12. For JEE, NEET, BITSAT, CAT, GATE, and CUET exam preparation, online tests are available under the category of test preparation. It offers junior and high school courses in addition to primary school courses. Their online learning platform provides top-notch education right to your home.
“We believe that money should not be a barrier for a person who wants to study. So, we offer competitive education at a lower and affordable cost. We offer collaborative learning, which helps in knowledge exchange through social learning. We provide career counselling and mentor the students for a variety of job options based on their strengths”, asserted B K Behera.
FosterJEE’s Tale of Inception and the Journey So Far!
Mr B.K. Behera, the founder of FosterJEE, has a strong interest in the field of education. During his teenage, Mr Behera used to teach his kids. His children are now adults who have successfully integrated into society and have moved away. Being from a smaller town in Odisha, he always wanted to give back to society. He has always understood that science and math are essential for the advancement of technology, engineering, and information technology. That’s the motivation which has led him to launch FosterJEE.
Sandeep Behera, Mr B. K. Behera’s son, and a group of his IIT buddies have helped Mr Behera by providing all the necessary inputs. Sandeep has 20 years of expertise in the financial services and retail industries and is a Mechanical Engineer from IIT Kharagpur and an MBA from IIM Calcutta. While staying in the UAE, Sandeep supports his father in setting up the e-learning platform and designing the courses.
Among his friends, Sudhanshu Shekhar is a Mechanical Engineer from IIT Kharagpur and an MBA from IIM Bangalore, with 20 years of experience in IT product and services. He plays a key role in FosterJEE product design. His home base is in Atlanta, USA.
IIT Kharagpur graduate Lalit Kumar is a mechanical engineer with 20 years of experience in the IT industry. He is assisting with the technological platform setup. Amiya Bisoi is an electronic engineer who has worked in the information security sector for 20 years. He is assisting in running the business. His home base is in Texas, USA.
Significance of R&D behind the Company’s Growth
For every business to thrive in this hostile environment, R&D is crucial. Many companies in the market must continually innovate and update their content if they want to stand out as one of the prominent players. They must continue to offer course materials that are up-to-date and contemporary.
Their mock tests get updated with the latest test series, which provides the students with updated exam patterns and syllabus. “The best teacher is the one who is a student for his whole life!”. The FosterJEE team constantly improves itself because they think it cannot offer the best results unless they are GOOD at what they are doing.
The Key Marketing Strategies of FosterJEE
Being a startup firm, they have limited funds. They, therefore, need more funds for above-the-line (ATL) advertising in the media, on television, and outside. Most of their marketing is digital and in social media. They invested in SEO and pay to advertise so that students can find them through Google searches or by seeing their adverts on Facebook and Instagram.
B K Behera’s Take on Leadership
Leadership is a quality that should provide others with guidance. A true leader is one who can improve the lives of others. You may benefit society if you can help our young people succeed in their careers. If you can improve society by bringing in quality education, then you can be perceived as a true leader. One should pursue their passions professionally. Only you will be able to work truly diligently after that. Even if you don’t succeed completely, at least your life will change for the better.
The Evolution of Startup Eco-System Over the Years
India is experiencing a startup boom. Startups have a lot of potentials if they have a fresh idea and are properly run. India is a sizable market for businesses of all stripes. Due to India’s youthful population, the ed-tech sector has enormous potential. Online learning and the education sector will experience tremendous expansion in the next years. The online education sector is expanding extremely quickly. In 2016, the market for online education was over $750Mn. It increased by 35% CAGR to $2 billion in 2022. In the following five years, it will expand at the same rate.
There is currently a one-size-fits-all approach to schooling. This lacks student interaction, student-focused learning, and critical thinking. To bridge the gap between traditional and online learning, FosterJEE aims to implement a 360-degree learning method. They started with directly accessible online courses and assessments that may be taken using mobile apps.
Expansion Binge and Future Goals
FosterJEE plans to expand its growth by acquiring more customers from tier-2 and tier–3 cities in India. They hope to reach out to more students in rural areas by collaborating with schools. In order to market their software and courses to schools and smaller cities, they are working to employ sales personnel who can do so.
Expanding its course offering in terms of its width and depth, the company wants to be a one-stop solution for students. A learner must be happy with the quality and scope of the service after installing an iOS or Android app.
They also want to expand their reach in the field of test preparation. This includes providing preparation classes for tests like the SAT, GRE, and GMAT. In the primary and secondary supplementary education domain, they are planning to offer English, Social Studies, and Literature courses along with Math and Science.
Milestones and Achievements Along the Way
FosterJEE has achieved a milestone of 500+ student subscribers in the last 6 months. They want to expand at a rapid pace in the coming months. They have completed Mock tests offered for CUET and BITSAT exams in the last 3 months.
A Piece of Advice by B K Behera
Entrepreneurship is a challenging task. It’s filled with lots of ups and down. But to be successful, one must stay put; one must keep going. Our journey of the last 2 years has been a rollercoaster ride. One must self-motivate himself to survive in this race.
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