TRENDS HIGH ON QUALITY, LOW ON POCKET
If there is one timeless attire in the overall Indian traditional wear collection, then Saree is something that tops the list. It is said to be the pride of an Indian lady and its popularity has expanded its presence across the globe. No matter how much today’s generation is fixated on wearing trendy wears, sarees have been the only constant to rule the hearts of the Indian women with its elegance and beauty.
Several brands and designers have recognized this alignment of the female folks towards this enticing attire and are straining every nerve to bring back this traditional form in various modified ways to help the Gen-Z stay wear trendy attire while promoting our culture. Glemora is one such popular saree brand, that has proved to be substantive to its customer base with marvellous offerings enriched in class, elegance and excellence.
As a reliable brand across its niche market, Glemora has been shortlisted to be featured in this edition for its brand values and much more. Our team has concluded to include its entrepreneurial journey in this neoteric issue that will highlight some exceptional companies with something extraordinary to offer.
As our team sat down for a coffee session with the Founding head of the company– Nitin Vora– we came across several aspects of this business that were worth mentioning in this fascinating read. So, let’s take a dip into the success story of this outstanding brand and recognize its phenomenal journey thus far.
ABOUT THE COMPANY
Glemora has become one of the leading manufacturers and wholesalers of Sarees based in Surat, Gujarat. It has acquired a repute of a credible brand name in the world of trends and its PAN India presence is heavily contributing to its expanding clientele. At present, it takes immense pride in its weekly production capacity of 1,50,000 meters that speaks the brand’s unequalled competence.
Being a notable manufacturer and supplier in the Textile Industry of Fancy Fabric, Tussar Silk Fabric, Silk Fabric, Satin Fabric, Polyester Fabric, Nylon Fabric, Linen Fabric, Jute Fabric, Jacquard Fabric, etc, the company is making a difference with high-quality offerings and unique as well as trendy collections to the respective industry for the past 6 years.
Furthermore, he continues that trust, traditional techniques, skills and mainly from automated processes have brought efficiency in their business. Moreover, the range of the products is natural weaving and reasonable. They have to build a robust customer base with their absolute focus on the needs of women of all ages. The demand for their products and a steadfast market presence can be estimated by one day’s finest production capacity units to be mini 2500+ where 1L products are shipped on avg. per year.
In addition to it, Glemora’s synergy with technology has made it stand apart from the crowd. Their in-house factory is well equipped with the latest imported technologies for making the new era sarees has offered it a competitive edge in the market. Hence, all of the products are made from traditional techniques, skills, and primarily from automated processes.
A TRIBUTE TO INDIAN BEAUTY
Glemora thrives on the concept to add substance to the Indian women’s Indian fashion requirements. For this, it in-houses a design and manufacturing unit with the capacity to produce up to 3,00,000 units. Each collection launched by them is typically based on the essence to flatter the beauty of Indian women. And all of this has been able to become a reality due to the massive support and dedication of its big workforce. Soon, it will introduce outstanding clothing for female folks in the western wear category.
In this direction, the luminary claims “With the fine quality and the finishing, we have confidence that once we become a part of your team, there shall be no looking behind.” Additionally, Glemora comprehends the economical state of every customer where it states that its quality offerings should reach every woman irrespective of their financial status. Hence, all the products are under an affordable range where gifts packages are also availed to the customers.
Revealing about the motive force behind his successful business management, the Founder states that he always looks up to Akash Gupta – Founder of The Pictures Factory. He has always been the guiding light to Glemora’s resounding growth and the Founder of Glemora accredits Mr Akash’s support as a major contributor to the brand’s success
CULTURE AND CSR INITIATIVES
Glemora has nurtured a culture that is open and cordial in favour of the employees. Here, the management always strives to help the employees in the best possible manner and keeps everyone’s spirits high enough to make a difference growth-wise. There are several employee-friendly policies that have been assured by them to help the employees whenever in need.
Though they have to get ahead with a lot more in respect to CSR, they already started the allotment of the Covid relief funds for the overall wellbeing of their employees as well as their families. Indeed, the culture here speak the company’s unique yet striking values from every aspect and thereby; it foresees a radiant future ahead.
A TOKEN OF ADVICE FOR BUSINESSES
“For any business person, customer satisfaction and quality standards should be the foremost priority. “ -Nitin Vora, The Founder.
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