GrabOn, The First Choice For All Shopping Needs
Online shopping is more than just a transaction. In fact, it has become the primary method of shopping today. To get your favorite products on time, you now have to shop online. But most smart shoppers now look for discounts, coupons, cashbacks, offers and daily deals before placing their orders. And this is where GrabOn leads the way in delivering authentic, specially curated coupons across thousands of products in hundreds of categories from Electronics to Grocery, Flights to Hotels, helping Indians ‘Save On Everything.’ The platform is a product of Inspire Labs Pvt Ltd.
The seeds for a venture like GrabOn were planted in 2013 by a team of five like-minded individuals. The team came together with the aim to tap into the pool of online shoppers and reward them for their purchases. The aim was to create a coupons repository that would be trusted by shoppers. Within a short span of time, the company touched new heights and expanded its workforce to 100.
“GrabOn became a leading coupons company within just one year from its inception. We have continuously evolved as a company to help more consumers discover and use our platform, both on the web and mobile.”– Ashok Reddy, Founder & CEO
THE TECHNICAL TEAM
Technology advancement is not just about the tech itself. It’s about the way we use it, the way we interact with it, and the way it affects our lives, says Ashok. That’s why Grabon’s technical team has been creating new tools and resources that simplify shopping experiences, leveraging data science to build customized solutions.
Fun and learning form an integral part of employee motivation. That’s why at GrabOn, there are company outings, indoor and outdoor sporting events, and celebrations of events such as anniversaries and festivals. In a bid to upskill the knowledge base of the workforce here, the company organizes workshops, learning sessions, etc by industry-specific experts and professionals.
HOW GRABON FUNCTIONS???
The company constantly keeps updating discounts, coupons, promo codes and deals found across various products and e-commerce sites. Apart from this, as GrabOn has a strong foothold in the market, many brands offer exclusive discount codes for its customers. Their in-house team ensures all the coupons are validated and kept up to date on a daily basis. This ensures that their customers have a seamless experience in availing a coupon and redeeming it for their purchases with trust.
“The company records over six million unique visitors each month and over 102 million coupons are redeemed across 4000+ brands in India,” says Ashok Reddy.
GRABON’S MARKETING APPROACH
GrabOn uses social media as an effective marketing tool to reach its customer base. It also runs campaigns where customers could win prizes. These campaigns and cross-promotions run mostly during special events or occasions such as cricket matches, Diwali and Christmas. This strategy helps even their partners in getting market exposure and goes in line with the company’s strategy to bring in the best opportunities for itself as well as its partners.
Quoting Ashok, “We have organic marketing as our prime means of marketing. We are mostly search-driven with a strong SEO team and also benefit from organic reach on social media. That’s where we get our bread from. The team members consider themselves as hackers, be it for content, search, sales or growth and this enables them to focus on what the shoppers want and need.”
GRABON’S GOOD LUCK DURING PANDEMICS
The pandemic shook the entire world, especially businesses. People took to online shopping as physical stores shut operations. As most smart shoppers search ways to save online, GrabOn’s coupons niche not only worked well in its favor but even allowed struggling small businesses to stay afloat.
The company partners with some of the biggest names including Amazon, Flipkart, Rapido MakeMyTrip, HappyEasyGo, Uber, Urban Company, etc. They have 4000+ partners and in some cases, GrabOn is the exclusive coupons partner. “Innovation is at the core of our operations. Keeping in mind the explosive growth of social media platforms, brands are now vigorously trying to increase their social media footprints. We get into successful partnerships and branded deals. And this gives us an opportunity for newer collaborations.”
GrabOn makes it a point to collect feedback from its customers. Grievances and concerns are taken into serious concern and looked into. Communication through social platforms, especially Twitter, enables them to easily connect with their customer base. Customer concerns include requests for coupons of brands not available on GrabOn, along with those for the restocking of gifts. Ashok remarks, “For us, offering the best in class service is prime and we constantly work towards it”.
ACHIEVEMENTS AND ACCOLADES
- 2016 – #1 IBM Startup Award
- 2016 – Best Designed Web Product By HYSEA
- 2017 – Best Retail Startup Award
- 2018 – CMO Best eCommerce Website (Specialized Categories)
- GrabOn was placed on 266th position in Financial Times and Statista FT1000 High Growth companies in Asia-Pacific region ranking
We are planning to increase our workforce by 50 percent. Our aim is to enhance our content and video teams in the next three months. Additionally, we are all set to roll out new and
exciting features on GrabOn.
WORDS OF ADVICE
Ashok reiterates that the silver lining does exist, one just has to be consistent and keep working. He further adds that one should not lose heart when one fails but use it as an opportunity for further learning.
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