Helping The HR Realm With Revolutionary Software Solutions
Amy Locurto has well-asserted, “A brand is not just a logo; it’s the overall impression and experience you give to your audience and customers. Your brand expresses the value you provide. It’s you!” From Coca-Cola to Apple, iconic brands are ubiquitous in our lives. They are the brands that have not only stood the test of time but have become woven into the very fabric of our culture.
These are the brands that evoke strong emotions, inspire loyalty, and have the power to shape our perceptions and behaviours. But what makes a brand truly iconic? Is it its enduring popularity, its ability to innovate, or its deep connection with its customers? Perhaps it’s a combination of all these factors and more. In this article, we will explore the world of iconic brands scattered in the business world, delving into what sets them apart and examining their strategies to maintain their status.
Greytip Software was founded by the duo of Mr. Girish Rowjee (Co-founder and CEO) and Mr. Sayeed Anjum (Co-founder and CTO). Giving a detailed intro of the venture, Mr. Girish Rowjee said, “Headquartered in Bengaluru, Greytip Software was founded in 1994. We aimed to aid small businesses by providing them with the HR tools that larger corporations enjoy. In 2011, the company launched greytHR, an HR tech platform that automates and simplifies the whole HRM process.
Today, greytHR is India’s leading fully-integrated, cloud-based HR & Payroll software. Built for small and medium businesses (SMEs), the platform offers 40+ tools in the areas of core HR, payroll, leave & attendance, statutory compliance, expense claims, employee self-service (ESS), and more. greytHR also has a user-friendly mobile app for employees.”
EDGE IN THE REALM
The company takes pride in not resorting to hard-selling its products despite the intense competition in its business. Instead, they focus on providing solutions to their customer’s problems with their carefully crafted offerings. This approach has enabled greytHR to evolve into more than just an HR tech platform but also an entire HR ecosystem with services that cater to the needs of their customers. These services include a community, training academy, compliance website, resource section with over 200 downloadable materials, webinar series, podcast series, and more.
For greytHR, a brand is the outcome of exceptional employee and customer experiences, with the former directly impacting the latter. Therefore, the company employs a comprehensive and innovative internal and external communication approach. They continuously engage with their customers and employees through various online and offline channels. With a strong Product and Customer Success teams, they constantly brainstorm ways to assist customers in maximising their HR tech platform’s potential.
Giving a glimpse of the future plan, Mr. Sayeed Anjum affirms, “We aim to expand our customer base by targeting more small and medium businesses in Tier-II cities. To achieve this, we have adopted a multi-channel approach and joined forces with a number of reseller partners who help us connect with customers. We have also partnered with financial institutions like ICICI and HSBC to offer bundled solutions.
We aim to help more Indian businesses achieve their full potential. Talking about the future, in the short term, we want to serve 50K SME customers and 5 million employees worldwide. In the long term, we hope to serve millions of SMEs as awareness grows and the category attains mainstream status. We will always continue to have a long-term view of business, a burning desire to serve Indian SMEs, and the stamina to play the long game.”
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