HEALTH & BEYOND FOODS PVT. LTD.

An Innovative Endeavour by Gurmeet Singh, Crafting Delighting Food Experiences Since 2016

Flax-Healthy Living by Gurmeet Singh Arora is an innovative food brand based out of Mumbai, Maharashtra, that conceptualises health and holistic eating to help people take better care of their health through more thoughtful food choices. Flax for Healthy Living is an expression of healthy and tasty food that believes in serving a rainbow of flavours on your plate and discarding the unnecessary.

They are working towards a balance to create equilibrium for your cravings. Gurmeet Singh Arora, CEO & Founder of Healthy Living, with his 2016-founded brand, provides you with healthy and delicious food options that nourish both your body and your soul. They think that eating healthy should be delightful in addition to being good for your health.

The Flax Inception Story and Its Flourishing Journey

Flax started as a reflection of Gurmeet’s own lifestyle! It was a realisation of being self-aware and eating mindfully. In 2016, there was a phase when the nation’s understanding of health wasn’t completely clear. The consumer base, locations, and month-over-month growth all experienced tremendous growth after that. They began to experience monthly growth of 20% in January 2017 and targeted this business with an optimistic outlook.

Initially, they introduced the concept of Super Bowls back in 2016, making Flax the first player in the health industry. Over time, they continued to innovate their menu and recipes. Super bowls, signature salads, fit meals, sandwiches, wraps, juices, and smoothies are just a few of the many categories they now offer.

Flax has recently introduced their 6th Anniversary Edition Menu which includes a variety of global flavors. They are adding a variety of meals to the “Hot” section of the menu this year. The Mediterranean diet includes a variety of foods, such as glutenfree, vegan pasta, healthy stir-fries, grills, and much more.

Flax USPs – Promoting Health, Happiness & Sustainability

They support eating for health, happiness, and a sustainable way of life. In an effort to redefine people’s perceptions of healthy cuisine, the team makes sure that the ingredients are of the finest quality and are always fresh. They also ensure that all the textures and flavours work in perfect harmony with one another. Following are some of the key USPs of the company:

1) Fresh, wholesome ingredients: They make the food using only fresh, high-quality ingredients, guaranteeing that every meal is nutrient-dense and without any additives and preservatives.
2) Locally-sourced ingredients: They make sure that the menu features the freshest and most in-season products possible by sourcing the items from nearby farms and vendors.
3) Nutrient-dense and low-calorie options: They offer nutrientdense and low-calorie options for health-conscious customers.
4) Innovative and diverse menu: They provide a unique and varied menu with distinct flavour combinations.

The Significance of R&D

R&D has played a significant part in the growth of the brand over the years. It encourages customers to include fresh and creative menu items. As a healthy food company, Flax had to address the specific dietary and nutritional requirements of its clients. To do this, they researched and created menu options that are low in calories, gluten-free, keto, and vegan. They have maintained consistency and quality across the board by regularly testing and improving their recipes and food preparation methods.

Flax’s Core Values

• To create healthy, fresh, and plant-based menu selections
• Experience quality service from the team
• Help support local produce farmers and the economy

Tech Evolution Over the Years

The leadership team at Flax perceives technology and its advancement as a tool that can be used to streamline work and processess. They believe that by using the latest technologies, they can simplify workflows and make things more efficient. In particular, they see great potential in using automation and artificial intelligence to help them with tasks that are repetitive or time-consuming. By freeing up the employees from these types of tasks, they can focus on more creative and strategic work.

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From the CEO’s Desk

Enabling the choice to “Eat healthy, everyday”!

As a cloud kitchen, we are aware of the convenience that our clients value, and we work hard to give you the greatest experience from the convenience of your home. We take pride in sourcing the freshest and most wholesome ingredients and preparing our dishes with care and attention to detail, ensuring that every bite is a delight. It’s easy to overlook the value of caring for oneself in today’s hectic environment.

Yet, we think that prioritising our health and well-being can be made simple and fun by choosing healthy foods. By giving you access to enticing and healthful food options, we strive to motivate you to include good decisions in your everyday routine. We are committed to continuing to provide you with the best possible dining experience and look forward to serving you for many years to come!

Work Culture – A Culture of Respect & Collaboration

They are committed to fostering a spirit of mutual respect and cooperation, which includes offering adequate resources, training, and support. Employees are more likely to be effective and engaged at work when they feel valued and supported. The team’s ability to build a great business culture and increase employee retention has been facilitated by a healthy work environment.

The Cherry on the Cake

Since its inception, Flax has grown steadily, adding six new locations throughout Mumbai and a flagship location in Bangalore. Their commitment to providing healthy and delicious food options has been recognised several times.

• Food Connoisseurs India 2023 has honoured Flax with the “Best Cloud Kitchen Providing Healthy Meals” award.
• Times Food Delivery Icon awarded Flax as the “Iconic Healthy Cuisine.”
• In addition, the company launched two new brands under the health and wellness umbrella along with Flax, Careless – by Flax, and Beyond Fit.
• At Beyond Fit, we advocate for the transformative power of food as a source of wellness and fulfillment, guiding you towards a purposeful and sustainable life. Our holistic approach to eating and living fosters a fitter, happier, and more fulfilled version of yourself.
• Careless by Flax is our extension to Flax, that offers healthy and guilt-free indulgences, made with natural and wholesome ingredients, to satisfy your sweet cravings without compromising on your health and well-being.

These achievements make us tremendously happy, and we think they are evidence of the hard work and commitment of the Flax team. Whether consumers want to eat in or place an order through our cloud kitchen, we will keep innovating and giving them the best eating experience possible, Gurmeet Singh Arora affirmed with pride.

The Future Outlook of Flax

We also plan on expanding Flax Cafe’s, a chain of cafes that will offer a range of nutritious and delicious menu options, to promote health and wellness in the community. Envisioned to make a difference in people’s lives for their well-being and healthy lifestyle, Flax has the following plans in its bucket –

• Open additional cloud kitchens in other cities or regions to broaden their reach.
• Develop and refine their menu offerings, adding fresh and cutting-edge ingredients and cooking techniques.
• Reduce the environmental impact by implementing sustainable practices, such as using biodegradable packaging or sourcing ingredients from local and organic farms.
• Integrate technology into the business operations, such as optimising menu options with data analytics and integrating with food aggregators for online ordering and delivery.
• Collaborate with businesses or groups that share their values to encourage healthy eating and wellness.