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Producing A Diverse Portfolio Of Premium Quality Products Under The Hegemony Of Vikas Malu

The man behind the multi-diversified conglomerate with a great turnover, Mr. Vikas Malu, Chairman, Kuber Group is a keen planner, strategist, and implementer with deftness in devising and implementing strategies aimed at ensuring successful running and management of operations to achieve operational excellence. Resourceful in handling business potential involving the study of the existing market and future market, identifying gaps, and implementing required measures for improving the functioning of processes, the visionary has set a remarkable example for society through different social activities like donations for charity causes, many religious corporations and other works for social welfare.

He believes that the profit should not be not only for the company or for individuals, it is for society and for humanity. With a vision to become India’s most reliable & valuable corporation through world-class performance, creating growing value for the Indian economy and the Company’s stakeholders, Mr. Vikas Malu’s father, late Shri Mul Chand Malu kept the foundation of the Kuber Group. Shri Mul Chand Malu was a strong organiser, motivator, team player, and decisive leader with a successful track record in directing from original concept through implementation to handle diverse market dynamics. Because of his great vision, Kuber Group achieved remarkable growth in the FMCG Sector and is still growing day by day.

Taking his father’s legacy forward, Mr Vikas Malu took charge as Director in the Kuber Group in the year 1993. By keeping his father’s vision in mind & following his footprints afterward he became CMD in the Kuber Group. It is because of Mr Vikas’s dynamic leadership and continuous dedication that presently Kuber group is operating in more than 50 countries and more than 45 companies.

It has also increased the number of verticals. Presently Kuber group is not in only Khaini/ Tobacco, but also, it’s in packaging, lamination, metalizing, holographic, poly films, A pat all type of disposal items, FMCG products i.e., all types of spices, tea, hing, pulses, rice, breakfast cereals, pickles, papad, hair-oil, dhoopagarbatti, supari and mouth fresheners, real estates, Aviation, Hotel Industry and many more verticals of Industry.

“ Opportunities are not borne by themselves, they are created”, ~believes Mr Vikas. “

After the succession of respected Shri Malu Sahab- Founder of Kuber Group, Vikas Malu aggressively worked for the group’s growth to reach the peak of new heights. His dream is to see the Kuber Group on the global map.

For his remarkable leadership, the visionary has been awarded India’s Most Promising Leader in 2016 and Asia’s Most Promising Leader in 2018 at the House of Lords in London. He is also honoured as Asia’s Greatest Leader in 2018 in Singapore.

Kuber Group marked its debut in 1985, since then, there has been no turning back for the brand. Their true legacy and commitment towards quality product offerings and timely services made them a rapidly growing multidiversified conglomerate with a turnover of approximately thousands of crores.

Kuber’s bedrock was laid back by Mr. Mul Chand Malu with Kuber Khaini, The company has remained committed to creating premium quality products and has been credited with several breakthrough innovations over the last two decades. The product range of Kuber Group has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction. It is certified from ISO 9001:2015, ISO 22000:2005 (HACCP) for the best food safety standards, Halal, FSSAI, Agmark, GMP, Aayush, etc.

Hoisting global expertise of 36 years, Kuber Group has been victorious in pushing boundaries and is consistently rising in the field of FMCG Sector, Packaging & Lamination, and Holographic, Poly Films, Real Estates & many more verticals of Indian industries. Besides the presence in India with the commitment towards quality factors the Company has a remarkable market presence in the Middle East, U.K, U.S.A., UAE, Oman, Kenya, Belarus, African countries, Australia, New Zealand, etc.

From the initial stage, Kuber Group’s mission has always been to bring quality product offerings that enhance the wealth-generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value. The Kuber family of companies shares a set of core values – Harmony, Fraternity & Unity. These sets of core values upon which the Kuber group was founded continue to be the guiding force and principals for all business decisions and ventures.

Marching ahead of the curve to move beyond just being an FMCGonly brand, Kuber’s philosophy is to ‘support people in every need’ resonates with consumer behaviour and is best positioned to capture the market India fostered by its products that complement the quality need perfectly and is designed to make a difference in its consumer’s lives. The company’s core Values are gone for building up a client base, a superior association that makes esteem for every one of its Shareholders.

Kuber Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to the community and society at large. Because of their optimum quality and excellent services, the group has been honoured with India’s Most Promising Brand in 2016, Asia’s Most Trusted Brand Award and Asia’s Greatest Brand in 2018.

The F.M.C.G Wing of Kuber Group, Kuber Grains & Spices was came incorporated in 1998 & engaged in manufacturing & exporting of various quality products like Assam CTC Tea, a whole range of Indian Spices (Basic, Blended & Whole Spices), Hing, Pickles, Pulses, Breakfast Cereals, Rice, Papad, etc., Fragrances (Incense Sticks & Dhoop), Hawan Samgri, Puja Kits, Ayurvedic Hair Oil & Body Care Oils, Mouth fresheners & Supari, etc.

Given the diversity of India’s consumers, blending a marshal is both a science and an art. It has to achieve a taste that meets the specific taste demanded by a particular ethnic or regional group. So, each division of Kuber Grains & Spices is committed to its quality factors. With this policy & quality, Kuber’s products make their mark in the mindset of end customers & today they are achieving very challenging sales with that of existing players in the Indian & International Market.

Each & Every product of Kuber Grains & Spices is prepared with the most extreme consideration to hold their normal shading and flavour while delivering a qualitative product range. We are the first choice of not only Indian Buyers but International buyers as well.

The entire process from procurement to processing is handled by a technical team of world-class quality control experts. All products are packed to perfection under strict hygiene conditions. And finally, every pack is subjected to multiple quality checks before dispatch.

Kuber Khaini was officially started in 1989, today it has become one of the Pioneer and Leading Brands in India. The brand holds a Value of More than 2 million USD across India. Having Presence under 14lakhs Vendors across Nation. The Khaini is being exported to many countries too.

Founded in the year 2004, KAANE AMERICAN INTERNATIONAL TOBACCO CO. FZE (KAITCO) has established itself as a category leader in the United Arab Emirates cigarette industry. Apart from producing its own in-house brands, KAANE also undertakes the contractual manufacture for other brands as well. In all the company manufactures an estimated 12 billion cigarette sticks annually..

Backed by research & development and innovative technology, Kavin Metpack brings comprehensive integrated packaging solutions customized to cater to the specific needs of our customers. Present-day, the brands stands at the pinnacle as one of the integrated units of its kind in the world with flexible packaging at its core.

Counted among the best homes in North Goa, Rosa Kuber has been designed to provide guests with urban comfort in the luxurious idiom of patrician elegance comprising 12 luxury apartments.

Established in 2018, Kuber Cottage is a royal hotel located in Churu, Rajasthan. It has a total of 25 cottages and a restaurant serving 80 guests at one time. This is a huge banquet space that can easily accommodate 2000 guests at one time.

Located in Ratangarh Road, Rajasthan Kuber Palace comprises a total of 180 rooms with a restaurant & bar and three large banquet spaces.

Another great initiative by Kuber Group, Kuber Kunj is located in the city center of Sardarshahar, Rajasthan comprising 40 rooms and banquet space that can accommodate 1500 guests at once.

Kathmandu-based Airlines, Saurya Airlines serves five destinations across three provinces of Nepal from its hub at Tribhuvan International Airport As of August 2017. Kuber Group signed a partnership deal with Nepal’s domestic airline, Saurya Airlines and owns a 49% share of Saurya Airlines. Kuber Group is the first airline company in Nepal to acquire foreign business partners.

Vimana airlines come up with the best private jet services with an objective to provide their flyers a top-of-the-class air charter service that is swift, hassle-free, and where complete privacy is assured. They are committed to providing you with world-class best private jet services standards of Safety, Comfort, Reliability, and Luxury – The Ultimate Experience.

With an aim to be diverse, with a multitude of commercial, industrial, and military applications. Kuber Aero researches, designs, manufactures, operates, and maintains Unmanned Aerial Vehicles. It provides specialised Drones and Anti Drones to Defence and government at present, and later the product will be supplied to commercial and other organisations.

The unique initiative by Mr. Vineet Malu, son of Mr. Vikas Malu, Kuber Shoppe is the upgraded version of neighbourhood food and grocery store that serves a modern, personal, and world-class shopping experience to all its customers. It was launched in October 2020 and in the span of 10 months, they have 12 stores working in full capacity. With the vision to open more than 500 stores across the country, Kuber Shoppe serves its customers with the best-in-class products, a pleasant shopping experience, and unmatched offers across the best brands.

KUBER Group has been engaged with the never-ending list of society welfare & social responsibilities. To serve society, the Kuber group set up various trusts with different causes. These are:

  • Smt. Bhattu Devi Sohan Lal Malu Memorial Charitable Trust
  • Shri Ichchha Puran Balaji Mandir Trust
  • Shri Sohal Lal Malu Charitable And Education Society

Focus on the girl child, youth, and farmers through programs in the domains of education, public health, and environment. Kuber’s Schools provide livelihood training to youth from socially and economically disadvantaged communities and have trained thousands of youths in the Northern belt of India.

Under the trust, the Kuber group built a very beautiful temple OF “ICHHA PURTI BALAJI MANDIR ‘’ at SardarShahar, Rajasthan. Such a huge temple with its own religious values and spiritual trust. Many devotees visit this temple per day. Apart from this, the group organizes weekly Bhandaras in different locations with quality food servings to the needy people. Many reputed people, as well as foreigners, also enjoy the ‘Prasad’ of Bhandara.

Social Contributions by the Kuber Group:

  •  During the COVID crises, the Kuber Group actively distributed lakhs of Sanitizer, Masks, and Immunity boosters free of cost in Sardarshahar.
  • They provided 5000 kits of food Items (Flour, Rice, Pulses, Spices, Tea, Ghee, Oil, and Biscuits) in Rajasthan, U.P., Maharashtra, etc.
  • They offered 100 Rooms for Quarantine Centre for Corona Fight in Sardarshahar / Ambulances
  • They donated more than 40 Oxygen Concentrators to the Churu collector during COVID
  • They handed over all rooms of hotels and resort named Kuber palace and Kuber cottage to the government free of cost for the coronation of covid patients. They served healthy food to patients free of charge. The Oxygen facility was also installed in the rooms.
  • The group also arranged the Asthi visarjan of people at Haridwar, provided hundreds of buses from various places of Churu District to Haridwar. They took care of all the expenses including food, even the fees of priests.
  •  Apart from the donation of a substantial amount by Tulsi Foundation, they also distributed 100 wheelchairs to the handicapped in Sardarshahar
  • They arranged Bhandara at Sardar Sahar for four months continuously.
  • The Group built an ultra-modern Police station at Sardar Saha, which is the first Smart Police station in the State.
  • They installed cameras in Sardar Sahar to stop the crime.
  • Construction of Hall in SDB college Sardar Sahar is another great social initiative done by Kuber.
  • They also constructed Terapanth Bhawan In Delhi
  •  To help Divyang People, the group gifted Divyang scooty / tricycle to them
  • To provide better education in the district, they donated 90 computers to the Schools of Churu Districts.

Shri Mool Chand Malu and Mr. Vikas Malu were awarded as BHAMASHAH by the Govt of Rajasthan in 2008 for their incredible services. It’s stepping on the journey of the Kuber group. Many more milestones are to be established under the dynamic leadership of Vikas Malu. Kuber Group net worth in 2023- $2 billion.

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