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Mishika Energy Pvt Ltd: A RISING HIGH FLYER FOR FUEL OF INDUSTRIAL CITIES  

Mishika Energy Pvt Ltd: A RISING HIGH FLYER FOR FUEL OF INDUSTRIAL CITIES  

The use and demand for High-Speed Diesel (HSD) in industries is surging day by day. For its higher efficiency and low emissions, HSD is becoming a preferable fuel in ships, commercial vehicles, stationary diesel engines, locomotives and pumps, etc. Although gasoline still beats HSD in acceleration and maximum speed, excessive emissions and fuel consumption make HSD a competitive choice. As a result, light-duty HSD engines are expected to be deployed in the near future, pushing engine manufacturers to innovate their products.

In India, the application of this low sulphur distillate is nothing alike. But along with the application, the country has floated pipelines to foreign nations. Such cross-border projects require dedicated Companies that ensure sustainability and supply of quality fuel. And not to mention, India has many established names pioneering the space, driving the economy and building networks abroad. Mishika Energy is a rising star in this space. Its fervour is driven upon an iron-clad motivation to boost the economy and help the Industrial verticals make turnaround profits.

AN AMBITIOUS COMMENCEMENT
Mishika Energy set sails in Feb 2021 with a goal to provide first-class fuel to industrial cities in India. In a broad sense delivering quality High-Speed Diesel to every heavy-duty engineering verticals. The Company is inspired by the Indian Armed Forces’ ethics and ethos and aspires to serve the country by redefining energy distribution in industries that promote economic progress.

The mission is to build footholds in every Industrial region, deliver the requisite fuel in time with safety to stir up their profits. Nonetheless, its ultimate vision is to serve society – A priority prospect it tends to innovate in the near future. Mishika Energy is established in Gorakhpur, a place of historical and cultural significance. Its solutions are certified with ISO 9001:2015, which proves it a preferable brand.

THE PILLARS OF PROSPERITY
R&D in petrochemicals generally focuses on developing technologies, products and processes to preserve the serenity of the environment, public health while improving all aspects of a company, ranging from production to sales and distribution. In addition, customer satisfaction remains an endless concern, and companies strive to grow on it. Adhering to these, Mishika Energy seeks to drive progress on R&D. Its modus operandi is synchronized with its mission to deliver fuel with ease and safety.

For that, the Company is in process of launching its own mobile app for customers to have a better interface and carry out real-time monitoring of the tankers & stock. Subsequently, it also foresees to invest in digital marketing “It is going to be a healthy mix of digital marketing clubbed with personal interaction with the customers,” says Sangeeta. Although the need for face-to-face interactions can’t be negated, digital marketing will foster better outreach at a faster rate.

SPIRITED LEADERS AT HELM
Mishika Energy is the conjoined venture of two passionate entrepreneurs – Meera Srivastava and Sangeeta Srivastava. Meera is a strong woman capable of shaping opportunities into reality. As a mother of an Army Officer, she strongly believes Mishika Energy to be a valuable opportunity for people from the armed forces and communal growth.

On the other hand, Sangeeta is a new-age entrepreneur who firmly believes in the integration of innovation and ideas. She is an alumnus of Lucknow University and spent 8 long years as a teacher and assistant professor. She believes that continuous improvement in services clubbed with technology as well as rigorous ground coordination will take the company to the apex.

Both of them are well edified on the concept of startups and aims to grow roots, no matter the challenge. With only a few months in business, Mishika Energy has made convincing footprints in major industrial cities while carrying out ground-level coordination with potential customers. This is further opening windows of expansion i.e., a path to other eminent cities, and bright prospects in foreign markets.

A CULTURE OF EQUAL MINDSET
A suitable leadership not only brings spearheading progress but gives direction to a contributing team. An adept team can step up the game from any level. Furthermore, it’s proven that female Directors attain better success in business while maintaining a work-life balance. Mishika Energy is the brainchild of two ardent individuals who believe the Company can revolutionize the space.

And the same thought process is ensuring smooth functioning as well as prospects for Mishika Energy. It has a zealous ecosystem where everyone is committed to a common goal and treated equally. Transparency between everyone ensures an open culture for new ideas and suggestions to thrive and to be implemented.

ENVISIONING A BRIGHT FUTURE
Although at initial stages, Mishika Energy is set to create waves in the industry and build sustainable networks. It’s at the final stages of commencement, and it will begin by delivering fuel via mobile fuel stations, which will soon join portable petrol pumps in the future. Furthermore, the Company is planning to introduce LPG & CNG models on the same business line. Its already in discussion with automobile companies popular in these models.

Mishika Energy has laid big footsteps in months, and the progress is more than expected. Although the journey will be long and competitive, Mishika Energy is geared-up and ready for the adventure.

PARTING WITH A HEEDFUL NOTE
“Observe your surroundings. There is an endless list of issues that either needs replacement or rectification. Technology is the key. Implementation of proper technology will address your challenges and further contribute to the society.” – Meera & Sangeeta Srivastav 

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