YES BANK Launches ‘Yes Private Prime Credit Card’, for Wealthy and Ultra HNIs
By: Ashwathy Nair
A brand new yes bank credit card is launched for India’s affluent and ultra HNIs (High-Net-Individuals), which is power-packed with exclusive global privileges and experiences. With being accessible on the Mastercard World Elite network, Yes Private Prime Credit Card focuses on ultra HNI customers and provides wealthy cardholders with exclusive concierge service, features and benefits.
YES BANK’s ‘Yes Private Prime Credit Card’ is strictly by-invitation-only lifestyle credit card.
It was stated by Bank in a statement that “The product is being curated in a thoughtful way to provide a differentiated offering with global privileges and experiences across Entertainment, Lifestyle, Travel, Wellness, Hospitality, and Dining, among others.”
The Key Benefits of Yes Private Prime Credit Card involves:
- Travel Privileges: It has unlimited access for International and Domestic Airport Lounges that is for Primary as well as Add-on cardholders and guests.The yes bank credit cardholders with Yes Private Prime Credit Card will have special privileges on Airport meet as well as greet services and services like car rental.
- Hospitality Privileges: It provides Gift Vouchers from Oberoi Hotels & Resorts that is worth INR 9,000 – annual feature upon card renewal.Privileges across leading hotel chains globally such as Taj, Intercontinental, Mandarin and more.
- Golf Privileges: Exposure to best-in-class Golf courses in India and International destinations.
- Entertainment Privileges: Tickets for select events with a 50% discount. Along with that, a buy 1-get-1 complimentary movie tickets on BookMyShow.
- Other Privileges are Unique Rewards Program with never-expiring Reward Points and Low Foreign Currency Mark-up of 1.75%.
Regarding the launch, the head of Credit Cards and Merchant Acquisition, YES BANK, Rajanish Prabhu stated that “The all-new yes bank credit card – Yes Private Prime Credit Card is in line with the strategy that focuses on delivering premium and exclusive services to the valued customers of YES BANK. The BANK believes in delivering the most rewarding experiences to its customers.
With Yes Private Prime Credit Card, YES BANK continues to make their card proposition stronger to the affluent segment by providing them global access to differentiated services and experiences. YES BANK are confident that the extensive rewards and benefits bundled with yes bank credit card – Yes Private Prime Credit Card will appeal to this segment.”
South Asia’s Division President of Mastercard, Porush Singh stated that “It is extremely thrilled to partner with YES BANK for the launch of Mastercard World Elite – Yes Private Prime Credit Card. In India, there are more than 700,000 millionaires, and the number is multiplying by 12-13% every year.”
“An increasing demand for services, experiences, and differentiated products are exhibited by High-Net-Worth-Individuals (HNWIs). Mastercard is committed to bringing a customized experience to this elite, affluent segment. Mastercard World Elite – Yes Private Prime Credit Card is specifically designed to meet their diverse preferences with meticulously customized offerings and to provide priceless moments to the HNWIs.”
This new yes bank credit card with being accessible to MasterCard offers a combination of niche banking solutions and carefully curated lifestyle privileges.