Suneet Kumar Singh
A visionary entrepreneur revolutionizing the academic writing & educational consulting industry
This is the inside story dedicated to a business leader with a flair for creative writing since his early childhood days. Suneet Kumar Singh, the founder of Contentholic, is our cover star for this special September- edition. We sat down for a tete-a-tete with the visionary leader and discussed several parameters of his venture as well as his leadership. With an intense interest in reading, writing, and extracurricular activities, he spent a maximum amount of his time exploring his potential.
To his surprise, he never intended to pursue writing as his profession but got into it accidentally. He began his trajectory as a freelance writer alongside pursuing his bachelor’s in humanities, just to make some extra income. Later, after attaining his Master’s in Business Administration, he decided to start his own entrepreneurial voyage by turning his skills into a fruitful career.
The trajectory
High-quality writing solution was the cornerstone of Contentholic. It was incepted back in 2011 when our country was still realizing the significance of content writing and digital marketing, and quality content was missing from the market. It was the light bulb moment for Suneet when he acknowledged the importance of reliable and affordable content development services to cater to the requirements of young entrepreneurs and start-ups. Within a short span of time, the venture turned into a full-service digital agency that specializes in content development and marketing services.
Addressing the nascent stage of the startup, Suneet says, “We not only focused on quality content writing, but we also diversified our portfolio in end-to-end content creation that included – Graphics & Creatives, Video Content, Profile Design, and Blog Writing Services. We were focused to offer one of its kind digital content solutions where they can outsource their whole content creation and content marketing needs to focus on their core business. The idea was a great hit and we started getting clients for 360-degree solutions.”
After a successful hit of the company, they started getting queries regarding advertising and events that allowed them to venture into this segment with an advertising vertical named- Brandholic. It was heavily into foraying the branding, advertising, events management, BTL & ATL, and Public Relations services.
This agency also penetrated the influencer marketing space which was relatively new as well as emerging domains across the marketing & PR industry back then. Gradually, they began doing political advertising campaigns for a few leading political parties in North India where they turned out to be a grand success.
How did SOP Writing turn the course?
Developing academic content for various educational institutions as well as higher education consultancies, the company was heavily converged on catering to academic writing. Its clientele has had almost all the leading Study Abroad Consultancies in India for content development.
It has also been in constant strides to assist students to write their essays and applications for their academic purposes. Over the years, they incessantly honed upon their expertise and developed their forte in SOP Writing Services where a dedicated team of writers is the motive force behind it.
Hence, they happened to become the first formal SOP Writing Agency in India. Their SOP writing services became quite popular across the business landscape which propelled them to promote their services formally as a professional SOP Writing Company and kept on getting great responses from our clients. After the leadership team realized that they are performing outstandingly across the domain, they decided to diversify their service vertical further by lending constant support to students with-
- SOP Writing Services
- Admission Essays
- SOP for Visa Applications
- Student Visa Refusal Cases
- LOR Writing
- Resume Writing
- Dissertation Help
- Assignment Help
- Thesis Writing Help
Gradually, their repute began spreading across the targeted market and many media houses and publications began approaching them. Suneet proudly claims that the big leap was to get featured by Vice Media which is a US-based Media Portal. Today, it has become one of India’s leading SOP Writing Agency handling a majority of Canadian Students with Visa Refusal Cases and the agency handles around 10 cases on average each working day.
“To retain the quality with the increasing number of applications every day, we made it a standard that one SOP Writer will handle a single case in a day. This is the secret sauce that we are able to deliver the expected quality in each draft we deliver. When it comes to refusal cases, we have a success rate of over 96% in cases with single refusal grounds.
We have adeptly handled rejected profiles with even 4-time refusals and 19 years of study gap, where students themselves were pretty much convinced that they aren’t destined to go to Canada. Nothing gives us more pleasure than witnessing a satisfied clientele where we are the facilitators of turning their dreams into reality. We are sincerely glad to be part of their journey to their dream destination,” elucidated the founder.
The concept behind EDUPLOR
Contentholic has gained a reputation to be the best academic writing agency in India. They often receive feedback that they are the best based on the thorough research done by the candidates. This stimulated students all over the nation to reach out to us to file their visa applications that were out of their service portfolio.
But, after getting hundreds of requests every month, the leadership team started considering creating a holistic solution for their students so they don’t have to face problems of visa rejections owing to their negligence. They now handle cases not only from India but also from Pakistan, Bangladesh, Sri-lanka, Singapore, Thailand, Russia, Dubai, Kuwait, Oman, and many more African Countries.
“It took us almost 3 years to formally be prepared after gathering all the information and our own research of the process. Finally, after successfully running two agencies – Brandholic and Contentholic, we started education consulting services and diversified our business into the Study Abroad Domain. We started an ed-tech platform named – Eduplor which is soon going to be one of the leading names in higher education abroad.
Currently, we are only focusing on Canada and Singapore, promoting affordable education there along with work permits, visitor visas, spouse visas, and PR services. We are slowly expanding our portfolio to other countries in the coming months, but we believe in moving slowly and steadily. As a consultant, it is our duty to guide the students and their parents with the best options for their careers,” unveils Suneet regarding the core inspiration behind Eduplor.
Leadership Team
Key officials of Contentholic & its subsidiaries
Vineet & Parul are the main pillars of Contentholic and other subsidiary companies, and they take major responsibility for its growth and operations, under the leadership of the founder – Mr. Suneet.
Suneet Kumar SIngh – the founder, has a vast experience of over 12 years in the industry and since he himself was a copywriter and advertising consultant, he is there to take care of the company’s branding and PR.
Parul Singh, having corporate experience of more than 15 years, takes care of the Business & HR Processes at Contentholic and other subsidiaries. She worked for Info-edge India Limited for more than a decade and joined Contentholic in 2020. She has brought some major changes to the company after which the company has seen immense growth.
Vineet Kumar Singh has been a part of Contentholic since the beginning and he majorly takes care of the technology part of the company but is available for all business functions where ever needed. He has played a very important role in bringing the company to this level through wisdom and experience.
Next Chapter of Educational Services – MEDIPLOR
Well, Medical Education Consultancies have been in great demand for the past few years; a dearth of reliable ones airs the environment. Suneet recognized the potential of his team members in carving a reliable solution. Based on a thorough understanding and research, they decided that they would be able to provide an efficient solution to the industry.
Hence, Mediplor was conceptualized to start medical education consulting for Indian as well as overseas geographies. Today, they offer educational assistance to medical aspirants in NEET Counseling Guidance while facilitating their admission process to Foreign Medical Universities and Colleges. All the colleges are approved by NMC and WHO and promote medical education across countries like- Russia, Georgia, Bosnia, Nepal, Armenia, Kazakhstan, Kyrgyzstan, Uzbekistan, and counting.
Within a short period of time, they have managed to expand their horizons across different cities in Northern India with expansion in constant progress. So far, they have settled their branch offices with headquarters in New Delhi: Ahmedabad, Agra, Allahabad, Bharatpur, Dehradun, Lucknow, Ghaziabad, and Gurgoan. Furthermore, Mediplor has offices across countries like Canada, England, Thailand, and South Africa with the active expansion of their global network as well.
Substance of R&D
One of the most dynamic sectors- overseas education has always been an ever-evolving and competitive space where novelty is quite prominent. Hence, to stay ahead of the curve, R&D plays a key role in making a difference. As the future of the candidates relies on their services, they cannot take any kind of risk which is done by keeping track of the latest developments and changes in rules and regulations of various universities and countries.
“Deadlines, eligibility criteria, new visa rules, and application formats are some very crucial factors and they keep on changing on a regular basis. Owing to this scenario, we have to keep track of the latest market trends and happenings to benefit the students with the best possible solutions. The majority of cases where students fail to get admissions or study permits are mere cases of negligence or lack of information from the consultants where we strive to bridge the gap,” concluded Suneet.
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