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AMIT GOEL’S EFFECTUAL SERVICES

AMIT GOEL’S EFFECTUAL SERVICES: OFFERING THE COMPLETE SPECTRUM OF INTELLECTUAL PROPERTY SERVICES

Effectual Services emerges as one of the most influential names in the panorama of Intellectual Property (IP) management research & consulting firm offering IP support solutions to Fortune 500 companies, law firms, research institutes, and universities, and venture capital firms/PE firms spanning 22 countries across 5 continents. This is an ISO 27001:2013 and ISO 9001 certified professional and home to expert multi-disciplinary patent and trademark experts with rich experience in handling complex patent assignments in different domains.

This empowers the team with the adroitness and the expertise to tackle matters concerning specialized fields such as Alternative Energy, Automotive and Aerospace, Biomedical, Biotechnology and Pharmaceuticals, Chemical and Materials, Information Technology, Electronics, Electrical, Computer Science, Life Sciences, Telecommunications, Mechanical, etc.

Effectual exclusive portfolio covers a broad spectrum of specialized services including designing Intellectual Property solutions by understanding the requirements clearly, confirming their understanding and the end objective, who the end audience would be, resolving critical problems, making informed decisions, and conducting the projects in consultation with the client. Along with these services, they also provide Intellectual Property Support Services (IPSS) such as paralegal support, proofreading, docketing, information disclosure statement, patent term adjustment (PTA), etc.

The deep industry knowledge, superior IP expertise, innovative processes, and state-of-the-art technology of Effectual’s team have been entrusted by patent/trademark owners, inventors, and licensees discover the inherent value and revenue potential associated with their intellectual assets by developing a strong patent strategy with respect to patent filings and prosecution, patent licensing and monetization, patent due diligence, patent litigation, etc.

Effectual Services started its journey in 2010 with the sole vision of being the most innovative and preferred solutions partner, serving the knowledge economy, by attracting and nurturing the best global talent. It was established by Dr. Amit Goel, an industry veteran and industry expert 19 years of work experience across different industry verticals. He did his Ph.D. in Computer Engineering from the Maharshi Dayanand University.

Dr. Amit has always taken entrepreneurship as a way to add value to ongoing efforts and make lives better, this zeal along with his passion for tech trends in different industries led him to choose a path that is deeply rooted in the innovation ecosystem, dealing with subjects and issues having large scale impact on the society. Just as a potter shapes a vessel, entrepreneurs take a nation into new arenas of success and growth.

Intellectual Property has been an underrated subject in the Indian context for a long but thanks to the latest transformations we are becoming much aware of its significance. The role and power of IP drew Amit’s attention during his graduation where he read a lot about the tremendous power that can be harnessed if certain rights are rightly protected, this is what drew him towards this field and what better way to make efforts to nation-building, than identifying areas that need a certain push to excel.

Mission &  Core Values Engrained at Effectual Services
Effectual Services’ mission to be an essential partner in the innovation ecosystem dedicates itself to identifying and solving key business & IP challenges, by providing result-oriented, knowledge-based, and data-driven research, provided by our client-driven industry subject matter experts at all times.

Core values –

Customer Centricity – The customer is at the centre of our business’s philosophy, operations, and ideas

Innovation & Initiative – We cultivate a mindset of constant innovation resulting in taking relevant initiative.

Ownership – We are responsible for our thoughts, feelings, words, actions, & “own” the choices we make and the results that follow. Empowering people through dedication, determination, discipline, and complete transparency in communication, policies, and procedures.

Respect and Collaboration – We respect all stakeholders & collaborate within and outside the organization to deliver great results. Empathy towards others, recognising merit, rewarding achievements, celebrating success.

Social responsibility – contributing towards social and environmental initiatives to build a better India.

Dr. Amit’s Take on the Changing Industrial Realm
Over the years, IP has evolved tremendously being a bastion for innovation, it is bridging the gaps between sectors of society. The idea of IP rights and their protection has seen a shift in paradigm in terms of recognition, significance, and importance – the shift from divine providence to valuable human talent has taken complicated detours and pit stops but the fact that these imperfections has led companies to reinvent how IP is perceived in today’s world.

The visionary further apprised, “It has been over a decade since we stepped into the IP world and ever since, every day has shown us new obstacles, challenges, problem areas – as we just do not deal with technological impacts but we deal with those across various industry verticals and sub-sectors – that always keeps us on our toes, to keep reinventing the needs of the hour and changing our offerings to suit the changing market dynamics and clients’ requirements.”  

An Edge Over the Peers
Since inception, the key factor that gives Effectual Services a distinct advantage and carves a niche has been their dedication to understanding clients’ requirements and offering perfect matching support. Another factor is the aggressive mindset of the team to resolve problems, openness and willingness to understand changing scenarios, ability to benchmark standard industry practices, and most important of all – treating everyone in the same way that they want to get treated, inspired by the words and life of the Mahatma.

The Journey So Far & Surmounting Challenges
It has been a  “roller coaster” ride with its fair share of ups and downs – but every bit of it has been enjoyable nonetheless!

Back in the day when Amit and his team were a start-up, they faced many hurdles. With resources being limited in a start-up environment, they had to make difficult choices agaonid again. Turning down brilliant ideas from bright employees due to resource constraints is never an easy discussion. With size things improved and the resource, the constraint was gone, but the challenges are different now – the form has changed. Keeping people continuously motivated, and delivering to the best of their ability is an ongoing task. So is keeping different people continuously aligned with the organization’s vision.

Recommended Books by Dr. Amit
Some books that really have touched him:

  1. Building a storied brand – Donald Miller
  2. Spin selling – Neil Rackham
  3. Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Initiatives for Employees’ Self-development
Maintaining an atmosphere that gives importance to learning helps build a strong culture and this modus operandi is an organisational initiative at Effectual. In order to keep things interesting, Dr. Amit provides leadership opportunities to people across the organisation, entrusting them with new initiatives, providing additional responsibilities, creating new job opportunities, and so on.

Organisational professional development courses are offered. Industry experts of work-life balance, mental capabilities enhancement conduct regular workshops to help employees create emotional intelligence and enhance their existing skillsets.

Achievements & Accomplishments on the Way
“Beginning this journey with 2 people and reaching over 200 in a decade’s time has been a real rollercoaster. Every small achievement we had along the way has been a momentous occasion for us, be it getting to the 50 employees mark, getting a Deloitte technology award, opening an office in Germany, expanding in Singapore, opening offices in New York and London. The bit that excites and is the most satisfying is, that the growth story is the result of the dedication of a number of people and their determination to make Effectual a great place to work”, Dr. Amit proudly shared.

Expansion Plans
Effectual Services is planning to focus on the blue ocean strategy to put to use their business intelligence in identifying new patterns, trends in technologies, understanding emerging high growth markets, determining areas where no contest exists, creating competitive new channels, visualise megatrends that are going to disrupt existing markets in years to come – all along by improving service differentiation and cost optimisation while maintaining high-quality analysis.

Words of Wisdom

  • Set clear goals & trust the team, winning is most valuable in a team effort
  • Take the blame for failure – best teams plan to win n lose
  • Learn and keep going – opportunities are everywhere, plan to seize, good attitude goes a long way
  • Prepare meticulously – the ability to perform under pressure builds confidence
  • Know critical details – manage stress, stay calm, avoid distractions, be determined, maintain a positive mental attitude

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