BY: SNEHA CHAUDHARY
- AUTOMOBILE LAUNCHES ON FESTIVE SEASON.
- COMMENCED TO INCREASE THE NUMBERS OF EXCITE CONSUMERS
- COMPANIES LIKE TOYOTA LAUNCHED ROADER AND UPGRADED THE VERSION OF CARS
- COVID HIT INDUSTRY BADLY AND SLOW DOWN AS PRESSURE ON ECONOMY.
As the season of festive is set to begin. Auto companies are ready to introduce their new launches in a bid to excite buyers.
On Wednesday, Some of the top brands like Mercedes-Benz drove in India worth of RS 1.2-crore GLE 55 AMG coupe, while Urban Cruiser Mini off-roader, launched by Toyota or upgraded the new version of Maruti Suzuki Brezza. After this launch, Kia launched Sonet mini SUV and some new models will be followed such as Hyundai’s i20 premium hatch, MG Motor’s Gloster, Mahindra’s Thar, EQC electric from Mercedes, and Maruti’s Celerio hatch.
The hit break of COVID in an industry heavily steer out of the slowdown as pressure on the economy, lots of job losses, and reduction in salary have broadly kept buyers nervous.
Santosh Iyer, VP (sales and marketing) at Mercedes-Benz India, said while this year will be surely negative because of the closure of business in the previous months due to the coronavirus lockdown, “business is gradually returning”, especially on account of new launches. “We’ve had an exciting response to the GLS luxury SUV, and expect strong numbers for the new GLE AMG. We are seeing a significant increase in inquiries and bookings, and feel the momentum will continue. We hope that by October, we should return to levels that we had in the same month last year.”
Naveen Soni, head of sales and marketing at Toyota Kirloskar, also said the market has started to look up. “The retail numbers are healthy, especially as we enter the festive period.” Urban Cruiser is the second car that Toyota Kirloskar is sourcing from Maruti as part of an international arrangement between their two Japanese parents. The first car, Glanza, was based on Maruti’s Baleno and Toyota has sold over 30,000 units of the model since June last year.
Companies and the Automobile industry have requested the government for a 10% cut in the base GST rate for the auto sector –from 28% to 18% – so that affordability rises. The government assured the companies that they will consider a tax rate reduction, though, and also advised them to cut royalties and costs.