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After Twitter, Google adds blue tick to Gmail: Here’s how it works

After Twitter, Google adds blue tick to Gmail: Here’s how it works

Written by Sanjay Kumar

Gmail

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  • Category: Email
  • Date launched: 1 April 2004
  • Created by: Paul Buchheit
  • Available in: 105 languages
  • Content license: Proprietary
  • Owner: Google
  • Written in: Java, C++ (back-end), JavaScript (UI)

Google has introduced a new tool in Gmail that will enable users to differentiate between authentic senders and impersonators. The tech giant is adding a ‘blue tick’ for the verified users who have adopted Brand Indicators for Message Identification (BIMI) in Gmail.

In a recent announcement made through a Workspace blog post, Google stated that “In 2021, we introduced Brand Indicators for Message Identification (BIMI) in Gmail, a feature that requires senders to use strong authentication and verify their brand logo in order to display a brand logo as an avatar in emails.”

“Building upon that feature, users will now see a checkmark icon for senders that have adopted BIMI. This will help users identify messages from legitimate senders versus impersonators,” it stated.

The Significance of Gmail’s Blue Check Marks

According to Google, the blue check mark will aid users and email security systems in detecting and preventing spam. It will also enable senders to leverage their brand trust.

As stated in the blog post, “This boosts confidence in email sources and offers readers a more engaging experience, resulting in an improved email ecosystem for all.”

Who is eligible?

As of May 3, the blue check mark is now accessible to all Google Workspace clients, as well as legacy G Suite Basic and Business clients, and personal Google Accounts. The roll out of the feature for end-users has started.

Steps to Get Blue Checkmarks on Gmail Accounts

Brand Indicators for Message Identification (BIMI) is an up-and-coming email specification that enables the use of brand-controlled logos within supporting email clients. BIMI leverages the work an organization has done in implementing DMARC security by delivering brand logos straight to customers’ inboxes.

To acquire the verification mark for your brand logo in Gmail, you must first confirm it with BIMI. Begin by creating a BIMI account utilizing your domain information. Following that, upload your brand logo and register it as a trademark. Finally, you can request a Verified Mark Certificate (VMC) to obtain a blue check mark for your brand logo in Gmail.

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