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Lenskart Success Story: Journey of Peyush Bansal

Lenskart Success Story: Journey of Peyush Bansal

Peyush Bansal, the founder and CEO of Lenskart, has had an eventful journey since starting his e-commerce venture in 2010. Bansal grew up in New Delhi India and first gained experience with online retail when he started selling used textbooks online while he was still in college. Bansal quickly realised that there was a great opportunity to create a better online shopping experience for Indian consumers and decided to launch Lenskart as an e-commerce platform specifically focused on Indian products.

Initially, Bansal faced many challenges when attempting to pioneer e-commerce in India. The country is still relatively new to the digital age, and many consumers were not familiar with the concept of online shopping or how to use technology to buy products. Furthermore, there were few reliable suppliers of Indian products available online, which made it difficult for Lenskart to compete with conventional retailers. However, Bansal persevered and managed to build a successful business by innovating and catering to the unique needs of Indian consumers. Today, Lenskart is one of India’s leading e-commerce companies with over $1 billion in sales. In addition, Bansal has also achieved significant success outside of India.

Lenskart India: How It All Began?

Lenskart, an online shopping platform was started in 2010 by Peyush Bansal and his co-founder Amit Chaudhari. Originally, the idea for the platform came about when Bansal was looking for a gift for his girlfriend and couldn’t find anything that appealed to her. He thought of starting an online store that would sell products from India and abroad, and Lenskart was born.

In its first year, Lenskart raised over $3 million in Series A funding from Accel Partners and Norwest Venture Partners. The company then expanded to other countries such as Singapore and Dubai, with more funding rounds in 2015 and 2016 totalling $11 million. In November 2017, News18 reported that Lenskart had raised $200 million in Series C investment, valuing the company at $2 billion.

Now with over 1 million customers and 10 million products shipped, Lenskart is one of India’s most successful startups. Here’s how it all began: When Peyush Bansal started lenskart he had one goal in mind: to make it easy for Indians to find unique products from all over the world.

Business Model of Lenskart

Lenskart is a young and upcoming online shopping company which deals in Hussain Optical products. Started by Peyush Bansal, Lenskart quickly emerged as one of the most popular e-commerce platforms for optical products. In this blog section, we will explore the business model of Lenskart and how it has succeeded in garnering such a large following.

Peyush Bansal, the founder of Lenskart, had always been interested in starting an online business. After completing his post-graduation in Management from the IIM B, he decided to take on the challenge of starting an online store. He teamed up with some friends and founded Lenskart in 2010. Initially, they only sold Hussain Optical products. However, as the company grew, they began to sell other optical products as well.

The key to Lenskart’s success lies in their innovative business model. They firstly focus on expanding their customer base through aggressive marketing campaigns. They also offer steep discounts on their products which makes them very attractive to buyers. This strategy has helped them gain a large following among buyers who are looking for quality optical products at affordable prices.

Lenskart Funding and Valuation

Peyush Bansal, co-founder and CEO of Lenskart, is one of the youngest entrepreneurs to achieve unicorn status. In this article, we explore how he achieved it and what lessons can be learnt from his journey. Born in 1985, Peyush Bansal grew up in New Delhi, India. After completing his IIM from Bangalore, he started working on his first startup while still in college. His startup was successful enough for him to quit his job and focus on it full-time.

In early 2010, Bansal and his co-founder Rohit Shetty decided to launch Lenskart, an online retailer of optical accessories. The company quickly gained a following due to its innovative approach to product design and its commitment to customer service. In just four years, Lenskart had become one of the leading online retailers of optical products in India.

Bansal’s success has come at a cost. He has faced criticism for being young and inexperienced, and for not taking his business seriously enough. Despite these challenges, Bansal has remained persistent and continues to lead Lenskart towards success. Here are five lessons that can be learnt from his journey

The Eyewear Industry

Peyush Bansal, Founder and CEO of Lenskart, is on a journey to change the eyewear industry. Born in New Delhi, India, Bansal had always been interested in fashion. In college he started selling clothes online and found success. He then transitioned into eyewear, starting with selling sunglasses from his dorm room. Lenskart was founded in January 2010 and has since grown to be one of the largest online retailers of eyewear in India. In this post, we’ll explore how Lenskart became one of the most successful e-commerce companies in India and what lessons can be learned from their story.

Competition Analysis: What Makes Lenskart Stand Out?

Lenskart, a leading online retailer of optical products in India, showcases an overwhelming variety of lenses and frames. It also offers an easy returns process, making it a preferred choice for customers looking for trendy eyewear. Launched in 2010, Lenskart quickly gained popularity for its unique product assortment and customer service. In the first year of operation, Lenskart reported revenues of Rs. 200 crore ($29 million). The company has since expanded rapidly, now operating in 11 countries across Asia Pacific and Europe.

What sets Lenskart apart from other online retailers? First and foremost, its expansive product selection. Besides lenses and frames, Lenskart also sells sunglasses, contact lenses, and glasses frames. This wide range of products makes it possible for customers to find something to suit every need and style. Additionally, Lenskart offers an easy returns process – no questions asked – which appeals to customers who want to try on different pairs of glasses before making a purchase. Lenskart’s success can be attributed to several factors. Chief among these is the company’s focus on customer service. Lenskart employees are highly skilled in providing quality support via phone or email.

The Road Ahead

We are proud to share the journey of Peyush Bansal, the founder and CEO of Peyush Bansal is a serial entrepreneur who founded three successful businesses before launching Lenskart. He has a strong understanding of the online retail space and brings his years of experience to help Lenskart grow rapidly.

In 2010, Bansal launched Lenskart, an online store that sells sunglasses, sunglasses accessories, and other eyewear products. The company quickly became one of the top sellers on Amazon India, and by July 2016 it had reached $10 million in annual sales. In October 2016, Bansal announced that he had raised $32 million in Series A funding from investors such as Tiger Global Management, Matrix Partners India, and Accel Partners.

With this funding behind him, Bansal is looking to continue scaling Lenskart’s business in both India and international markets. He plans to expand the product range to include other accessories such as hats, scarves, and bags, as well as develop new ecommerce platforms for international expansion. Additionally, he plans to invest in machine learning and artificial intelligence technology to help lenskart identify customer trends faster and serve them better.


In this Lenskart success story, we meet Peyush Bansal, a young entrepreneur who has made it big thanks to his innovative products and relentless pursuit of perfection. From selling his first product in the streets of Delhi to becoming one of India’s leading e-commerce entrepreneurs, Peyush has shown us all what is possible when you have a clear vision and refuse to give up on your dreams.

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