AdEngage: Inspiration in Digital & New Age Marketing
“Our work culture creates an atmosphere to keep trying till success is achieved. There’s no Plan B for us”.
AdEngage™ is an award winning marketing and advertising agency with the core focus on Digital Marketing. The agency was established in 2010 with a vision to solve sales and marketing challenges through Digital Marketing. Within the entrepreneurial ecosystem of India and the technological sphere, the company has positioned itself well enough to become one of the market leaders in performance marketing.
The company specializes in E-commerce development, Search Engine Optimization, Social Media Marketing, Digital Advertising & Analytics, Product Packaging Solutions, Conversion Rate Optimization and Content Creation. It has combined its digital marketing skills with Offline marketing, PR, Branding and more in order to open up growth opportunities.
Generally, all the marketing activities are aimed at generating more business and reaching out to new prospects. Unfortunately, many organizations have failed in generating a steady flow of revenue generation from digital marketing efforts for their clientele. This is where AdEngage steps in. For the company, Digital marketing is a platform to reach, act & convert quickly. CONVERSION is the game-changer for them and their clients.
An ocean full of clients
Its list of esteemed clients include Career Launcher (Mumbai), TIME Tuitions (Mumbai), Yellow Banana Food Company, Blue Bird Foods India, Unique Shanti Developers, Maxus Mall, Café Crème, Speedjet Aviation Academy, Sinhal Classes, Anupam Stationery, Paradigm Realty, Sbarro Pizza (Mumbai), Fern Hotels & Resorts, Beacon Hotels, International Baking Company, Almouj (Oman), Casa Amarosa & many more who have benefited from its creative & digital marketing solutions. It is worth mentioning that even amidst the plethora of competition, the team has always been able to retain ¾ of all its clients by giving steady business from Digital Marketing since 2014. These figures are indeed massive and show the commitment towards their clients.
Technology has been one of the most pivotal tools for the company in bringing forth state-of-the-art services to its clients. Using the right tools and software, it is able to train the right talents and build a happy work culture. Today, every department at AdEngage is using a highly sophisticated and premium tool to work, engage and manage its clients. This has helped it to gain the upper hand in outstanding campaign execution, client acquisitions, client retention, and market study and so on. Moreover, it is working towards creating its own CRM to provide real-time updates and with its clients.
Moreover, to ensure quality standards are met in day to day operations, it has set up an effective process hierarchy where the best minds at AdEngage review the work and make sure that the set standards are followed before anything reaches to its clients.
“Do not be scared of coming up with new ideas. Instead, be scared of not trying and eventually losing confidence in yourself and faith among clients”.
Breaking new ground
The Company has best-in-town practices in terms of work culture. The Operations Director of the company Namrata Banerji instills the passion in its team-members on day to day basis. Another factor it focuses on is to recognize the efforts of its team members. Whether you are a senior or junior, this culture is immediately passed on to them and the result is visible in form of happy team members and satisfied clients.
The expectations touch a new height each and every time something out of the box is done from its team. Its PHO (Progress and Happiness Officer) Mayuri Maladkar matches their expectations by surprising them almost every day. Whether it’s an in-house selfie or groupfie challenge, festive celebrations, annual sports event, panipuri eating challenge, outstation trip and corporate lunch, it tries to be more frequent than many other companies in the industry do.
Team at AdEngage enjoys the opportunity of engaging with multiple departments and discovering their true strengths and weaknesses. Literally, there is no divide of senior or junior here. What matters is experience and ideas. The Company closely monitors every individual. Failure is an option here but one needs to learn from the failure so that credible marketing / advertising plans are executed with an objective to achieve more in comparison of previous month for its esteemed clients. This vision of their Operations and Human Resource team has led to an innovative mindset among the team-members. It’s a Win-Win situation for everyone.
Helping clients achieve the zenith of success
The Company takes pride in guiding many brands from their nascent stage to an influential brand in their domain. For example, Speedjet Aviation Academy (One of the leader in Aviation Training & Placement in India and Gulf) has been getting 1000% – 2000% monthly return on Investment since 2015. Helping it expand in India and overseas.
The growth percentage has only increased month on month and together the agency and the client shares an outstanding agency-client relationship. The same can be said for the majority of its clients who benefit from its RoI focused Digital Marketing. The company always goes beyond its commitments to help and guide its clients.
The Company is now looking forward to create immersive experiences for its team, clients, their prospects and customers. As AI and VR grow in India, it plans to use it for the growth of the company and execute campaigns aimed at generating high revenues for the clients. It is entering into a more progressive phase where both employer and employees are willing to create & innovate together for mutual growth which is an ideal way to thrive for corporate these days.
Apart from this, it has started investing heavily in new technologies to strengthen creativity and client servicing. It envisions further strengthening of company’s culture in the coming year by introducing new, creative and advance operational and recruiting process keeping in mind the growing needs of today’s young professionals.