SleepyCat: Premium Sleep Solutions For Unmatched Experience
Written By: Kriti Anand
They say the quality of your sleep determines the quality of your life. Investing in a good mattress is one of the most common internet ‘life hack’. Enter SleepyCat, a mattress-in-a-box brand, that can help you forget tossing and turning all night because you just cannot get comfortable! SleepyCat mattresses troubleshoot all your sleep issues, by making sure that you get the most well-suited sleep supplies for incredibly restful nights.
Established in 2017, SleepyCat is an online sleep solutions brand that offers a simplified and curated range of premium sleep products. From manufacturing quality products to offering services like free shipping and doorstep delivery, SleepyCat provides complete sleep solutions at direct factory rates.
The brand offers personalized shopping experiences and freshly manufactured mattresses that are delivered to the customers homes with zero shipping charges. SleepyCat is now the highest-rated online mattress brand in India and its mission is to enhance the way our nation sleeps by providing better sleep experiences.
The brand was incepted by Kabir Siddiq, Founder and CEO – SleepyCat, who understood the disparity that existed in the traditional retail markets and aimed to fill the gap that existed in the market between manufacturing a mattress and eventually delivering it to a consumer. This long chain; mostly distribution, logistics, warehousing, and retail, severely inflated the price of a mattress without reason. In addition, the quality and structure of a mattress being sold at a price like that were nowhere close to being comparable or justified.
To top it all, mattress shopping was troublesome with a number of unnecessary choices. Kabir took it in his hands to simplify this process, and make mattress shopping fun and easy while delivering a world-class product through just four simple clicks. Thus SleepyCat was born. From introducing India to the concept of “mattress-in-a-box’, the company has grown into a complete sleep solutions brand where not only does it provide mattresses but also other bedding essentials that add luxury to one’s sleep routine.
The thorough research done at every level of the business, from material procurement to customer journey adds to the constant upgradation of their standards, ultimately making the customer experience richer.
As a customer-first brand, for SleepyCat the quality of the products and customer experience are of utmost importance. The company strives to continuously improve the customer journey and make it as streamlined as possible, right from the moment a user lands on its website to the moment the product is delivered. They address and resolve all customer issues, and do post-delivery checks to ensure customer satisfaction. For SleepyCat, the relationship with their customers does not end at its product, it’s about building a sense of community and having a bond with each customer.
A CUSTOMER-FIRST APPROACH
Having delivered to 6000+ pincode across India, from major generals in Kashmir, to Dive Centres across the sea in the Andaman Islands and even Bollywood celebrities, SleepyCat understands what a customer is looking for and steps up to fill the gap with innovation and care.
As a brand, SleepyCat is built to offer the most premium products for those who are looking to improve their quality of sleep. SleepyCat looks after its customers not just through its quality deliverables, but also through its transparent and customer-friendly approach. For instance they have enabled an automated AI-based Chatbot on the website to instantly assist the customer with the most common queries for faster resolution and offer personalized experience to the website giving customised recommendations to users based on age, sleeping habit, mattress usage, sleeping issues, it has mastered all aspects of consumer care.
The company believes in honing the process further through consumer feedback and reviews. Sleepycat ensures constant improvement via feedback and re-engagement model. Customers are asked for feedback at various levels to ensure that the company improves on its limitations. Feedback is considered at different levels such as product experience, delivery and shipments experience, website purchase experience, executive call experience, chat experience.
Being a complete online brand, SleepyCat markets itself well across digital platforms. Marketing is one of the company’s strongest pillars. The brand uses various advanced tools that help analyse trends and data and actions its digital marketing campaigns accordingly. From building social media engagement activities, to influencer based marketing, SleepyCat tries to inculcate the importance of sleep by being a user friendly brand.
SleepyCat has an edge over its competitor brands because of its uncompromising quality. The brands focus is to provide a seamless experience while offering premium grade sleep solutions. Its simple and well-suited products are made with care and quality materials, and a promise of restful sleep.
SleepyCat houses a very close knit team, where there is a constant flow of information between each and every team member. While they keep the growth of the brand and its values at the forefront, they don’t miss out on having a little fun when they can.
Kabir Siddiq – Founder & CEO: A graduate from Indiana University, USA, with a double major in Economics and Telecommunications, Kabir Siddiq spent 5 years as an Investment Banker. He moved on to entrepreneurship and joined his family furniture business for two years. It was during this time that he recognized the problems in the mattress industry and single handedly conceptualized the idea of SleepyCat.
Kanishk Arya – COO : A graduate from IIM, Kolkata, Kanishk has over 10 years of experience which includes 7 years of digital brand experience. He was the head of marketing at Ola for the UK business and the Global brand – driving both performance and brand directives for global markets. Prior to this, he managed the Marketing piece for Ola in India, and was part of the growth marketing team at Urban Ladder.
Ayush Gupta – VP Engineering and Tech: A former tech lead at Adobe, Ayush joined SleepyCat to take the brand to newer heights in the digital space. Owing to his expertise, SleepyCat has stretched its wings and developed into a full-stack online sleep solutions brand.
Mayur Vora – VP Finance: Mayur comes with eight years of extensive work experience. Having previously worked with Nykaa as Finance Manager for 2.5 years, Mayur joined SleepyCat as VP Finance. He took on the role to overlook the brand’s overall financial developments and growth.
Anmol Chaudhary – VP- Logistics & Operations: Anmol has over 13 years of experience, has worked with companies like Snapdeal, and Pipa Bella.
Abhishek Pathak – Customer Success Manager: Abhishek started his career off young and completed seven years working with Pepperfry.com. Now he manages the entire support team to ensure end-to-end customer support quality.
AWARDS AND ACHIEVEMENTS
A young brand with innovation at its heart, SleepyCat has bagged a number of awards and recognitions through the years of its operation.
Award Winner – Entrepreneur India 2020 – Micro/Small Online Business Entrepreneur of the Year
HR Sutra – Recognition for Top 100 startups in India.
SiliconIndia – StartUp City – Top 10 Startups in India
“It is one thing to have an idea and it is another to successfully execute it. And, in order to make an idea successful, one must be ready with thorough research of the past, its implication on the present and foresee the outcome for the future. This falls true for any product, brand or business.” Kabir Siddiq