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TCL: Redefining Comfort and Entertainment through Technological Innovations

Everybody wishes for a comfortable and entertained lifestyle but unfortunately due to the hectic schedule many of us are devoid of such lifestyle. However addition of certain smart appliances like smart TVs, Smart ACs and others can help you make a paradigm shift in your lifestyle. The constant evolution has not only revolutionized technology but has also re-shaped our lives. Now, with time people have started choosing luxury over necessity when it comes to home appliances.  To be precise people look for appliances featuring the latest technological innovations that have the ability to add more comfort to their lifestyle.

These appliances also help people save a lot of their time, effort and energy. From young dynamic working individuals to senior citizens all love appliances that can provide entertainment and comfort at the same time. But the problem is that the options of such appliances are limited and such appliances can also disrupt the family budget. However there are certain brands like TCL that after extensive R&D have been able to revolutionize the home appliances market and have come with products that not only feature the latest technology but also add entertainment and comfort to your life.

Founded in the year 1981 as a state-owned enterprise TCL masters in the art of designing, developing, manufacturing and selling a vast line up of products including TV, AC, washing machines, refrigerators and mobile phones. It has the pride of being amongst the top three TV manufacturers by market share. Following the slogan of ‘The Creative Life’ people at TCL work together, to present the customers with products that are not only the best in class but also use the latest technology and innovation. In the year 1999 it stepped into the global market by initiation the operations in Vietnamese market.

The company in the year 2009 it became the No. 1 TV exporter in domestic market. With a brand value of USD 6.46 billion it maintained the No.1 spot in 2010 as well. TCL’s primary product lineup includes smart TVs, ACs, washing machines, soundbars, headphones, tablets, and smartphones. All these products are equipped with the latest technology and modern innovations. The best thing about TCL’s product lineup is that they are budget friendly. Over the years, it has grown exponentially and won multiple accolades for its premium products.

An Overview of the Premium Offerings by TCL

Mini LED
The TCL Mini LED is a revolution in the TV industry that offers the consumers to explore and do more with their TV. This TV comes with cutting-edge technology and is equipped with infinite power. The Mini LED not only promises the viewers better picture quality but also helps then enjoy and explore more possibilities. TCL proudly claims to be the pioneer of using Mini LED technology in their television sets. The Mini LED features the latest OS and come with smart UI enabling the users to enjoy lag-free entertainment. This new technology-the Mini LED has been the talk of the town for quite some time now.

One of the key highlights of the product is the use of Mini LED technology which promises to offer better wide colour gamut performance coupled with high contrast ratio and HDR. It is also supported by local dimming that gives the viewers a totally immersive viewing experience. The TV also comes with Dolby Vision IQ that enables the device to deliver absolutely stunning pictures in the room every moment. Along with this the TV also packs 120Hz MEMC and TCL’s exclusive algorithm that makes viewing action-packed content glitch free. The TCL Smart UI ensures that you can easily and comfortably control all your smart devices through your TV.

Video Call Camera TV
Another interesting range of TVs from TCL supports the video calling feature which enables the users to make and take video calls on their TV via the Google Duo app. While the regular line up of TV only supports video calling but does not have the camera in the box the premium range of video call supported TVs come with in-built magic camera. Connecting with your friends and family over video calls on larger screen is always a pleasure as you can enjoy clearer visuals.

Washing Machines with Built-In Water Heater
TCL’s range of washing machines come with an interesting innovative feature that enables the machine to heat the water up to 95-degree Celsius. Cleaning the laundry with hot water kills germs and delivers a cleaner and germ-free laundry in no time.  The in-built water heater also ensures complete protection to your delicate fabrics.

ACs with Vitamin C Filter
Yet another innovative and interesting line of products from TCL are the air conditioners that come with Vitamin C filter. The triple layer of air filtration in these ACs ensures that you breathe in fresh and healthy air that also offers immunity against disease causing virus and germs. Not only this, these ACs from TCL can easily be controlled through voice commands.

Awards, Accolades and Recognition
The sheer will and motivation of everyone at TCL have rewarded it with several accolades including TCL being named as the ‘Global TV Brand Top 20’ Global Top 50 CE Brands’ and ‘Top 10 China CE Brands’ by IDG in the year 2015. TCL India also received the Prestigious Brands-Asia award under the Rising Category for the year 2020. With over 22 manufacturing facilities, 28 R&D centers and 10 joint labs TCL operates in more than 160 countries and regions, the brand has grown exponentially and won multiple accolades for its premium products including the ‘EISA Award’ for Mini LED 4K TV, ‘Best Buy’ Award for LCD TV and Soundbar, and Gold Award of the Year for X10 8K TV, among others.

These recognitions reflect the brand’s impressive product competitiveness and industry-leading innovative technology, making it the Global Top 50 CE Brands. TCL continues to innovate its existing offerings while also devising brand-new smart products that can cater to the evolving needs of today’s new-age consumers, with affordability at the core of its operations. It is this unique approach that has made TCL the No. 2 brand in LCD TV shipment globally, as highlighted by OMDIA, a global research leader that helps businesses connect the dots across the technology ecosystem.

Inspiring Words from the Leaders
Mike Chen, General Manager, TCL India believes that, “India is a country of enthusiastic, dynamic and young heads and aspirers, who always have an eye on the latest innovations and at the same time they are on a journey to develop something new and interesting every time. With an aim to offer creative life to the users TCL delivers meaningful experiences through thoughtful design and latest technology, helping people enjoy more of the things they love.”

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