UNCONVENTIONAL BY APPROACH
A LEADING ADVERTISING AGENCY
Building a phenomenal brand image while creating an impeccable influence in the market indeed requires the introduction of something innovative with a blend of creative promotional strategies. Option Designs has brought a dynamic transformation to the Advertising world through its outstanding marketing and promotional strategies. Founded by Japneet Singh, Jaspreet Singh, Anurag Mehta and Rahul Gandhi in 2010, Option Designs is an integrated 360-degree advertising agency with services worldwide.
Filled with young and active nerds that do not just create campaigns; Option Designs strives to introduce solutions that convey the idea represented by the brand. While Option Designs is humbled to have worked with some of the biggest brands in the industry, it is their forte to turn mid-sized brands into perfectly established players.
The services at Option Designs include creating communications for social, print and televised mediums with evolving brand solutions. Since their advent, they’ve worked on brands belonging to a dynamic range of industries, including Automobile, F&B, Workplace Solutions, Health & Beauty, E-Commerce and Logistics, Real Estate, Automation, Education, Hospitality, Entertainment and more. They work with some of the esteemed global brands, including Vivo, Konica Minolta, Solis, Amway, Haldiram’s, Brioche Dorée, Barista and Bodycare, to name a few.
HOW TO KEEP PACE WITH THE CHANGING MARKET TRENDS?
The diverse team at Option Designs constantly stays updated on the latest market trends and study the latest developments in the industry, follow the leading figures in the field and use these insights to create a greater impact.
RESEARCH & DEVELOPMENT
At Option Designs, it is not just strategy, planning and execution – they believe in studying the audience, and bringing the customer closer to the brand. They believe in value creation, crafting a unique identity for the brand and giving the audience a reason to stay connected.
With the incorporation of technology in media platforms and cohesiveness of teams, at Option Designs, the strategies center primarily on thorough marketing measurements.
ACHIEVEMENTS AND MILESTONES
Option Designs completed 10 years in the year 2019, and has been a zero-debt company since day 1 of its advent.
The company has helped many mid-sized brands in taking their businesses to the international markets. Another milestone for them is their expansion to the global arena. Currently, OD Group has been expanding under its multiple subsidiaries namely OD Interactive, OD Digital, OD Communications, Option Designs and FYR Media.
They are already present across major locations in India and now their team has gone global and expanded to Singapore. They have also been working on the first-of-its-kind tech-based platform that seeks to set a new wave in the industry.
ABOUT THE KEY OFFICIALS
A unique facet of OD is the diverse areas of expertise of its Board of Directors, four friends that pooled in their capabilities and gave way to their vision of becoming trendsetters in the world of creative expressions.
Japneet Singh has a knack of innovative marketing strategies with 10+ years of experience in building brands. Strict, focused and always aiming towards a win, Japneet has launched some of the biggest brands like Digiworld, Next, BenQ, Hitachi, GM, Hindware, Konica Minolta and OLX with his innovative & strategic approach towards all the brands.
An MBA, Rahul Gandhi is an insomniac with passion for advertising and is popular on twitter. For him, the client is the first priority and he is great at his relationship-building skills, planning and strategy. Rahul has worked on brands like Haldirams, BenQ, TCI, OLX, Hitachi, DB Schenker, GM, 4700BC, and many more.
Jaspreet Singh heads the design team as the Creative Director. He is known for his out-of-the-box thinking, is a great observer and an innovator. Always full of enthusiasm, he comes up with the extraordinary creative ideas and believes in delivering quality work. Jaspreet has worked on some of the better-known brands including Nestle, Jaquar, Harley Davidson, China Tourism, Fenesta, DSCL, TCI, Digi World, Sansui Mobiles and Hindware to name a few.
Anurag Mehta, an MBA, is the account planner with a go-getter attitude. With his decade long stint with multiple national and international brands, he leads by example and is loyal to timeliness and his clients. Quick-witted and full of ideas, Anurag is a motivator and a very good mentor and has successfully handled clients like Konica Minolta, Hindware, Radisson and Vivo, to name a few.
MESSAGE TO THE READERS
“We would like to shed some light on how mid-sized agencies are bagging the spotlight in the current days. Expanding with a greater scope than top-level agencies, in mid-sized agencies, even top-level executives have equal indulgence in the work. In fact, the team plays bigger roles in projects, which makes them more versatile.”