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Home Lounge interview

Carney Technologies Services

Moving ahead to Adore Global Clientele through its Eminent Expertise in Digital Marketing & IT Services

Anurag Tiwari by Anurag Tiwari
June 14, 2022
in Lounge interview, Company In Focus 2022
Carney Technologies Services
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Carney Technologies Services

Moving ahead to Adore Global Clientele through its Eminent Expertise in Digital Marketing & IT Services

To knit innovation and excellence in solutions to break new grounds in digital marketing, three visionary entrepreneurs Md Israr Alam (Founder & CEO), Sarah Israr (Co-founder & COO), Manish Kumar (Co-founder & CTO) took the foundation of Carney Technologies Services in 2009 with an initial focus on website development and SEO. Since its inception, the brand has come a long way on a successful journey and emerged in strength and volume, cementing its presence as a global entity.

It has already served several renowned national and international brands, Carney’s global influence guarantees top-notch services to customers no matter which continent they reside in. Some of the popular names Carney has already served include Air Asia, Vivo, Government of West Bengal, and Naturoveda to name a few. Based out of Kolkata, Carney is today recognized among the leading Indian comprehensive companies with 12+ years of expertise in offering smart and efficient solutions to organizations throughout the world from the firm’s groundbreaking expertise in customer acquisition through online marketing channels.

There is a team of highly enthusiastic digital marketers, creative content developers, brilliant web developers, and ingenious designers, who goes through every extent when it comes to transforming clients’ expectations into a reality. They are focused on creating functional search-friendly websites, devising the best technical SEO approach, and modifying the prevailing digital marketing techniques to drive traffic while bringing a fresh approach to digital marketing that eventually delivers solutions to the clients at the best market price.

EXCLUSIVE SERVICE PORTFOLIO
With Carney’s motto ‘Our business is to grow your business’ they come up with innovative custom and packaged marketing solutions designed for unique business needs by embracing innovative strategies that help in diversifying the business operations performed by the company. Below is the list of major services offered by Carney with a focus on tailor-made, scalable, and robust marketing options:

  • SEO Services (Local, National, International, B-2-B businesses, E-commerce, Amazon SEO, and Voice Search Optimization) – The top-notch SEO services offered by the company helps make your website more visible to prospective customers and thereby, increase your website traffic. It means there are more opportunities to turn your prospects into customers.
  • Lead Generation (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, Pinterest Ads, and Email marketing) – With the excellent lead generation services in place, your website will gain visibility, credibility, interest, and trust from a certain group of people. In other words, it drives traffic from high-quality prospects.
  • Content Creation (Website Content, Blog Content, Digital PR, Guest Blog Content, Product Descriptions for Amazon and E-Commerce) – Content is the steering no matter whichever digital marketing strategy you adopt. Whether your requirement is website content, blog content, digital PR, guest blog content, or product descriptions, Carney’s creative souls have always been something special for you.
  • Website Development (WordPress, Shopify, Custom PHP, CMS, E-commerce, and website creation for MSMEs and start-ups) – They come up with top-rated web development services for the clients that help them achieve full design control, increased brand awareness, easy navigation, credibility confirmation, and eventually, boosting sales.

The team at Carney implements cutting-edge technologies and adheres to the latest algorithm update of Google while providing solutions to the clients.

THE INSPIRATION BEHIND THE INCEPTION
The three friends Israr Alam, Sarah Israr, and Manish Kumar were working in the software development domain with a dream to set up a one-stop digital marketing solution that can provide top-notch marketing services across the globe. To fulfil their aspirations, they all quit their comfortable and luxurious corporate jobs and came together to pursue their dreams together. This trio was driven by a common vision of creating something unique that at the same time will be immensely helpful for businesses of all sizes. We are always aiming to add new aspects of digital marketing services to the existing line that will grow us and, of course, your business.

CARNEY’S INNOVATIVE APPROACH
They make things work for you, and this is embedded in their exclusive approach when it is about delivering solutions. Let’s delve deeper into the details:

  • Develop a plan: Before putting their hands into action, the Carney team understands clients’ business to gain insights. Thereafter, they blend various digital marketing strategies to formulate a plan based on their budget.
  • Implement the business plan: No matter, how complex is the plan, the team takes care of everything from the very beginning.
  • Monitor the outcomes: In the next step, they develop a reporting schedule while evaluating the data and comparing results to business goals. There is a team of experts to review the results weekly and discuss the possibilities with the client. It doesn’t end here. They continuously tweak the digital marketing plan to maximize the results.

SIGNIFICANCE OF R&D
To thrive in this competitive market environment, R&D is immensely significant. It gives powerful knowledge and insights that lead to advancements to the existing functions where productivity can be enhanced with reduced costs.

THE WORK CULTURE & ETHOS FOR EMPLOYEES
The work culture in Carney is focused on promoting learning opportunities in a friendly environment. The founding team at the organization, take it as their responsibility to go through the employees’ concerns and established a structured and methodical work environment with job training and paid certification courses where employees can shine in their professional careers.

The employee is taken as an asset here, and the company owners go to every extent to reward them. Apart from the learning atmosphere, Carney is an open place where every employee can showcase their skills and get awarded for their excellent performance.

ACHIEVEMENTS & FUTURE OUTLOOK
Carney Technologies has been honoured with numerous awards and accolades from the following prestigious brands:

  • NDIA 500 Most Promising IT Company Winner by India5000.com (2022)
  • Asia’s Most Trusted Digital Marketing Agency Award by International Brand Consulting Corporation (2019)
  • Company Award by SEMRush
  • Best Digital Marketing Company Award by DesignRush
  • Proud NASSCOM, Indian Chambers of Commerce (ICC), and Oriental Chamber of Commerce (OCC) Partner.
  • Associated with many reputed names like AirAsia, VIVO Mobile, and the Government of West Bengal.

The realm of digital marketing will likely undergo rapid transformations in the forthcoming times. The team at Carney is working headlong to explore new arenas while giving the possibility of enhancing its service scope.

MESSAGE TO THE ASPIRING ENTREPRENEURS
“There is nothing shortcut in life. Do all the hard work, learn from the failures, and success will be at your feet if not now but afterward.”

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