Empowering The Health And Fitness Industry With Advanced Fitness Equipment Carved By The Latest Technology
Exercise is one of the most crucial aspects, along with a clean diet, of being physically, mentally, and socially fit and healthy. After the global pandemic of Covid-19, people all around the world are more conscious of their overall well-being than ever before. This drastic transformation in society made a great impact on the Healthcare and Fitness industry as we have observed a massive acceleration in the growth graph of the institutions operating in the same. One such growing enterprise is Powermax Fitness India Pvt. Ltd., the venture engaged in manufacturing high-end fitness equipment to make the world more aware of the importance of regular workouts.
The editorial team of the Business Connect magazine had an interesting and joyful coffee meet with the leadership panel of the company. There, the MD of the company, Sanjay Goyal, shared numerous hidden facts about the company and the inception tale of the same. He also spilled beans on his overall entrepreneurial journey so far. The dedication and passion of the company immensely inspired us and made us feature them in our upcoming edition, Best Fitness Equipment Brand To Watch. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readers and will surely encourage them to break the barriers and chase their fitness goals.
We know that running a brand that covers the entire spectrum of people’s fitness requires a distinct mindset and motivation. Shining lights on their journey for the same Sanjay asserts, “The inspiration behind Powermax Fitness has always been to Spread fitness awareness and motivate people to lead healthy lives. We founded this company after identifying the prevalence of comorbidities due to an inactive lifestyle.
Since then our mission is to eliminate obesity, hypertension, and diabetes from the world. As per the facts, Powermax Fitness is an innovative equipment manufacturer and distributor of home as well as commercial fitness products. We have been kicking around since 2009 and started from scratch. At present, we are a leading fitness equipment brand in India, Nepal, Australia, Egypt, Qatar, UAE, and Saudi Arabia.”
Explaining about their super functioning equipment, he further says, With the premium range of products like treadmills, exercise bikes, rowers, ski machines, ellipticals, massagers, gym shakers, yoga mats, skipping ropes, Smart body weight scales, and many more set us apart from the crowd. We are honored to say that from the wide range of products, we have a few products like TD-M1, TDM-100M, TD-230M, TD-A3 in treadmills, BU-510, Bu-515, BU-650 in exercise bikes, MB-165 & MB-145 exercise bikes in marvel series, BCA-130, and BCA-140 in Marvel Series Bluetooth Smart Scales, PMC-3600, IS-7 & ISR in the massage chairs, Eh-200, Eh-260s and Eh -300 in ellipticals and Rh-150 and Rh -250 in rowers has set a record of 10000+ sales and still counting.
Being innovatively made with its unique features and market-leading technology with the best quality at an affordable price makes us feel the best and most confident with the products we sell Dedication (To ensure customer satisfaction, Innovation, and Advancement) is the common factor that has been the driving force behind the success and growth of Powermax Fitness along with a strong and self-motivated team who takes ownership of following a customer-first approach. The leader confirms that Powermax is more than just a business for the workforce and the leadership team. There is an underlying mission on which the brand is working to make it more stable and trustworthy.
“Our mission is to eliminate obesity, hypertension, and diabetes from the world. We are committed to making people healthy by providing them with an affordable solution that is also effective in the form of cutting-edge fitness equipment with advanced technology.” -Sanjay Goyal
DIFFERENTIATING ELEMENTS R&D
“We believe R&D and brand growth go hand-in-hand. Due to our dedication to innovation and wide range of products, Powermax has emerged as a market leader in the production and development of fitness equipment over the last several years and has risen to become one of the most recognizable brands in the industry. Our excellent R&D team as well as other departments have helped us enhance productivity. Due to the fact that we were able to successfully establish a strong brand identity for our business, Marvel (Disney) approached us about working together on a unique project. Apart from this achievement, we were able to serve fitness to millions of people around the globe.”
“Our brand gives a special emphasis on treadmills and multi-gyms and it’s been a fantastic journey for our treadmills and multi-gyms. We’ve taken the market by storm, and I’m truly humbled to see all products establish themselves as one of the top-rated, best-selling products in the fitness industry. The response from customers for these products has helped Powermax to establish its identity in the market.”
“Moreover, our latest ‘Marvel’ special edition merchandise is truly a value for money product and tough competition for similar products prevailing in the market. Powermax X Marvel is a series of products from a special collaboration with Disney, where they have decided to bring together the best quality fitness equipment along with the greatness of our favorite superheroes.
We are delighted to be an exclusive partner of marvel in such a huge industry. With this our products get an interesting and unique design with longer durability and resistance to common damages just like the marvel heroes. As this exclusive series brought great value to our treadmill, exercise bikes, weight scale, gym shaker, and yoga mat by upscaling our brand image and sales we have also planned to enlarge the marvel range to other products as well,” says Sanjay.
TRANSFORMING CHALLENGES INTO OPPORTUNITIES
Talking about the difficult time phase of Covid-19, Sanjay says, “Covid-19 has revolutionized the fitness industry
globally. The Indian scenario is not the same as it was 3 years back. People are realizing the importance of fitness and a healthy lifestyle. The major population has shifted to home workouts leading to considering social distancing and we are always ready to make the best quality equipments available in any corner of the world.”
WHAT FUTURE HOLDS
The company has attained numerous milestones since its inception till date and has scaled the success ladder at a brisk pace. But the team is not planning to stop doing amazing things as they are all set to launch better merchandise in the coming future along with improved after services. Shining some lights on the master plan for the future, Sanjay affirms, “Our long-term vision at powermax fitness is to create a global presence that inspires people to live better lives and in doing so, change the world.
We are constantly working on ways to improve customer experience when shopping at PowerMax Fitness with that purpose, we have also launched 200+ outlets in pan India. However, our plans are to launch more of our outlets nationally & Internationally with a wider range of our products. And lastly to be a big change in people’s fitness journey and spreading fitness awareness in each nook and corner of the Planet Earth.
” Before signing off, the visionary motivates the budding entrepreneurs out there to believe in hard work and true dedication by rearranging the exemplary words of Kevin Hart, “At the end of the day, you put all the work in, and eventually it will pay off. It could be in a year, it could be in 30 years. Eventually, your hard work will pay off so be patient.” As the remarkable words of Dr. Wayne Dyer interpret, “If you believe it will work out, you will see opportunities; if you believe it won’t, you will see obstacles.
” Your attitude towards hurdles defines the actual meaning of them, and your approach to fighting them is what decides if it’s an obstacle or an opportunity to grow. And that’s exactly what the Powermax team has been doing since its inception. They have a unique approach to handling the uncertainties that pop.
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