Sona Mandhira Breaking Grounds

Amidst the covid crisis, Mandhira Kapur carved her steady success Just like her father, Late Dr. Surinder Kapur

Sona Mandhira Pvt. Ltd. (SMPL) is a widely popular brand in the automotive aftermarket, offering a range of qualified and reliable products. Headquartered in Gurgaon, Haryana, SMPL offers all kinds of parts for Passenger cars/SUVs, utility vehicles and small commercial vehicles. Intitially started with aftermarket suspension and steering components, SMPL now has a diversified its product portfolio by adding more products in categories like Suspension, Steering, Steering Pump, Steering Rack, Shock Absorber, Rubber-to-metal bonded parts, Dicky and Bonnet shocker, Break Parts, Wipers and Filters.

Highest product quality and genuinity makes SMPL a right choice for customers positions it a sought after Brand in the aftermarket space. The Brand stands on the values of integrity, safety and quality, which has kept its sails high since inception.

A FINE BLEND OF TALENT AND INNOVATION
The robust stature of SMPL is backed by its attention and adoption of innovation. “Our tech-innovative practices and offerings ensure we are relevant and innovative to the IT gamut”, says Mandhira. Staying abreast of digital technologies, the brand has gradually aligned itself with more automation and less manual intervention. But while installing upgrades, it doesn’t forget the human factor. Its most successful products are formed from the collective wisdom of its engineers. The balance between talent and technology ensures a laser-like focus on quality control across the process.

All the operations are performed in the light of instilling improvements for better efficiency. It has a Quality Management System (QMS) coupled with customized tools for continuous improvement, defect prevention and reduction in variation and waste across the supply chain. Every product passes through a number of checkpoints for required quality and toughness – and then validated for release. The stepwise framework eventually raises their standards, resulting in genuine and durable products.

THE MASTERMIND
Sona Mandhira Pvt. Ltd. was found in 2012 by Ms Mandhira Kapur, daughter of the legendary business icon – Late Dr Surinder Kapur. As a 2nd generation entrepreneur, Mandhira established SMPL on a clear concept to serve quality through products and practices. Her mindset and meticulous efforts have set a benchmark, bringing unmatched value to clients. She has demonstrated dynamic leadership and passion in leading SMPL to new horizons. Under her leadership, SMPL has propelled numerous innovative perspectives and achieved new success. The brand has a PAN-India presence with 100+ Channel partners catering to tier 1, 2 and 3 cities.

Parallel to the portfolio, she has created a family of 500+ members, which she calls ‘Sona Mandhira Parivaar’. “We take pride in calling ourselves Sona Mandhira Parivaar, and we all share in the responsibility for creating a great experience for our employees,” Mandira adjoins. SMPL maintains an open-door philosophy to ensure everyone’s engagement and that everyone is approachable. Mandhira and her team engage in discussions, listen to employees to understand concerns, hence ensuring an accessible relationship.

MILESTONES & STEPS TO COVER
The stellar presence across the sub-continent backed by talent, technology and network partners makes SMPL one of the forward runners in its sector. Recently, they hosted a vaccination drive at Company’s premises, clearly illustrating their concern and care for the employees. Such a culture fosters organisational success, making employees feel like valuable assets and maintaining their content.

As for the next, Sona Mandhira Pvt. Ltd. plans to expand it’s presence into two-wheelers, electric vehicles and commercial vehicles segment. It also plans to extend its geographical footprint, instil innovations and practices to leverage emerging opportunities.