The Aparna Gorrepati’s Endeavor, offering An Iconic Chocolate Range With Supreme Purity and Quality
Extremely passionate, full of benevolent feelings, and with a balanced mind with a “Never give up” attitude, the foundation of her character, Aparna Gorrepati leads her chocolate brand, ZUCI Chocolates in the role of Co founder. One of the few trained and certified Chocolatiers in India, Aparna sown the innovative seed of ZUCI in 2020 with the vision to redefine the chocolate experience, catering to individual tastes and palettes, while delivering an unforgettable and recurring experience each time.
ZUCI CHOCOLATES – BRINGING THE AMAZING TASTE OF WORLD-CLASS CHOCOLATES
ZUCI, pronounced as “SHUCHI” means PURE in Sanskrit. As the name suggests, they believe in Purity. Integrity comes naturally, right from the name and they believe in delivering Purity in spirit. ZUCI is the one-stop destination for all chocolate connoisseurs to experience artisanal chocolates in their entirety – both sensory and emotional. It brings a curated experience of the world’s best ingredients carefully selected, with expert craftsmanship combined to bring a sensory world of pure chocolate to all the patrons.
EDGE OVER THE PEERS
- ZUCI holds unrelenting quality standards for all the ingredients to maintain the highest levels of purity in the products that are handcrafted with attention to detail, to deliver exceptional delight.
- The company is the pioneered innovator in the Chocolate formulation by currently offering over 35 different flavors of Chocolate, which comes with decades of experience, domain knowledge, and understanding of the Indian palette.
- They have made a huge investment in all the latest technologies and innovations to ensure optimum hygiene and the retention of all the flavors.
APARNA’S UNIQUE LEADERSHIP STYLE
Aparna believes in a collaborative work culture where she provides her team the latitude to perform, has a strong set of values, and always listens to the customers. Further, she apprised, “As a woman, I differentiate by bringing my empathy and emotion to everything that we do. As we believe, Many Emotions, One Expression – Chocolate.”
INSIGHTS ON WOMEN’S PARTICIPATION IN THE ENTREPRENEURIAL ECOSYSTEM
It is heartening to see the representation of women is rapidly going high in the Entrepreneurial ecosystem. Today’s women leaders are more confident, independent, and ambitious to create a difference. According to Aparna, – the age-old stereotypes of what one can do or can’t are changing fast and it will be an equal playfield, irrespective of gender. Having said that, strong women are able to drive change with a lot more ownership, involvement, and minimal disruption due to their ability to understand people and situations.
DEALING WITH THE UNPREDICTED PANDEMIC ZUCI was launched just a month before COVID, so obviously, adversity struck the company, immediately. Still, Aparna, and her team remained strong, supremely confident about their product, focused on building the brand and ensuring they educate their patrons on the quality of their chocolate, and continue to bring in curated experiences.
SIGNIFICANCE OF R&D AND TECH ADVANCEMENTS
R&D is the backbone of ZUCI’s growth. It continues to innovate with flavors, and ingredients and develop a deep understanding of the customer palette. While the company is known for offering chocolates in their true form, it is also the pioneer in blending flavors that include nuts, flowers, fruits, and dates into chocolate. The team believes in continuous improvements, resetting the baseline, and offering our customers new products.
Technological advancements across the world have immensely helped the chocolate industry in enhancing the yield, purity, and also shelf life of chocolate. ZUCI has focused its investments on the best tech solution the world could offer and continue to upgrade both the processes and the infrastructure.
THE WORD CULTURE
ZUCI is well-known for its flexible and innovative work culture. The leading lady strongly encourages team building, every member of the team is respected for what they do, and an absolute dignity of labor. She encourages the whole team to ideate, experiment, and create a culture of ownership and belongingness.
JEWELS IN THE CROWN
Within two years of its inception, ZUCI has already achieved the status of the Chocolatier of Hyderabad. Present-day, the brand has been able to establish itself as a brand that resonates with premium chocolate as the gift of choice for every occasion. Besides, ZUCI and the leading lady both have been honoured with numerous accolades, like –
- Best Chocolatier award by the Times Food awards for 2020 and 2021.
- Best Restaurant, Best Restauranteur, and Best Café by the Times Food awards for 2021.
- Women’s Achievement Award by HYBIZ TV
- 10 Most Influential Business Leaders 2021 by CXO Outlook
- Top 10 people in Food and Confectionery India by CEO Insights Magazine
ZUCI has established itself as a strong and renowned chocolate brand in Hyderabad. In the next step, ZUCI is planning to become a reputed and well-known brand nationwide for premium chocolates. Alongside, it will come up with new innovative flavors, seasonal gifting options, and many more chocolate products.
WORDS OF WISDOM
Pursue your dreams and passion. Make sure to have strong training and education in the fundamentals of whatever you are willing to achieve. Both Form and Substance are important. Do not give up on what you want to achieve and always realize there is a positive way of handling adversities and there are always opportunities and solutions to the problems. Stay confident and believe in yourself!
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