Flipkart’s Big Billion Days saw 1.5 times Growth in Transacting Sellers

Flipkart’s Big Billion Days saw 1.5 times Growth in Transacting Sellers

By: Ashwathy Nair

• As compared to last year, more than 35% saw over three times higher the sales.
• According to the company, sale days witnessed over 666 million visits and beyond indicating greater participation of Bharat.
• Customers availed numerous bank and digital wallet-led offers which saw 150% growth.

The Flipkart’s annual festive season sale, (TBBD) The Big Billion Days, which was concluded on October 21, had seen 1.5 times growth in the number of transacting sellers. As compared to last year, more than 35 per cent of sales were seen over three times higher. While almost 35 per cent of new sellers were added to its website, almost 60 per cent of them came from Tier II and Tier III cities. According to the firm, the sale days witnessed more than 666 million visits, of which more than half were from Tier III cities and beyond, indicating Bharat’s greater participation this year compared to the last one.

“Even after The Flipkart Big Billion Days, the recovery in demand and recovery of consumption is expected to remain, as we continue to uplift the entire ecosystem,” said Nandita Sinha, Consumer Growth and Interaction Vice President.

Interestingly, the company’s figures also suggest that, with a sharp increase in the new-to-digital customer base, digital transactions experienced a 55 per cent rise in the current year. Different bank and digital wallet-led deals were also used by consumers, which saw 150 per cent growth compared to the previous TBBD. EMI and Pay Later options were also common, suggesting an increase in the sentiment of ‘buy now, pay later’ caused by macro-economic conditions. Compared to other consumers, people choosing the Pay Later option spent 7 times more, while those opting for the EMI facility rose by 170 per cent this year as compared to 2019.

Nandita added, “For those in the supply chain, the extraordinary excitement of customers has contributed to green shoots of recovery”.

While on the other side, an increased customer visit has been witnessed in the lead categories such as mobiles, people moreover, looks like to have opted for an upgrade. During The Flipkart Big Billion Days, buyers of smartphones are opting for product exchange that seems to be grown to nearly 30 per cent as compared to last year. The segment of premium smartphones has shown a 3.2 times rise, powered mainly by Apple, Google and Samsung phones. Growth was driven primarily by Bharat (Tier III) customers in the large appliances segment, with almost 50 per cent of the demand coming from this area.